The film market is still very hot during this Spring Festival.
All kinds of blockbusters have landed on the big screen, Jia Ling's "Hot and Hot", Zhang Yimou's "Article 20", and Shen Teng's "Flying Life 2" have all achieved considerable box office results, which can be described as a prosperous scene. In comparison, the film and television drama market is relatively cold.
Although during the Spring Festival, CCTV broadcast two blockbuster dramas, "South to North" starring Ding Yongdai and Bai Jingting, and "The Case of Tang Di Gong" starring Zhou Yiwei, trying to trigger a new round of New Year's drama trend again, emulating the success of "Hurricane" and "Three-Body Problem" in 2023. However, the results were unexpected.
These two works, "South to North" and "The Case of Tang Di Gong", although the quality is acceptable, have reached the average level of domestic film and television dramas, and they are worth watching.
However, in terms of popularity, these two dramas have not met expectations, and they are even vulnerable compared to "Hurricane", let alone compared with the attention of the drama version of "Three-Body Problem".
Before the broadcast of this drama "South to North", my expectations for it were really high, and I even boldly predicted that it would definitely be popular all over the country. But now it seems that I may have been a little young and vigorous, and I was too reckless, and I was hit hard by reality.
Why didn't "South to North" win the love of more audiences, why didn't it achieve great success, look back at the previous situation?
I think that domestic dramas have made the most of the disease again, and these three major problems are the real reasons. Next, I will work with you**, welcome interested audiences to leave a message to participate in the discussion!
I've already watched "South to North" and have seen episode 26 so far. As for "The Case of Tang Di Gong", it has not yet begun**.
The emotional drama between Wang Xin and Ma Yan (played by Jin Chen) has not made much progress in the latest plot, and it is still obstructed by Lao Ma in every way.
Wang Xin and Ma Yan often joke together on weekdays, and there are no special changes in their lives. The only dramatic conflict between them is that Ma Yan wants to do business and sell buttons, but Lao Ma is adamantly opposed.
A little off topic, I remember seeing the plot of selling buttons in a certain drama, and I was a little impressed. If anyone knows which drama it is, you can let me know in the comment area.
The love between Dali, played by Liu Guanlin, and Yao Yuling, played by Jiang Yan, was originally getting stronger and stronger.
Jia Jinlong (played by Li Naiwen) makes his great efforts go to waste every time he appears, and it is really not worth it for Yuling to be half-hearted and pay so much for her.
I originally thought that the "Ding Gui Case" would be a big case spanning multiple episodes, but I didn't expect the case-solving line to end in a hurry.
I don't know everyone's situation, but I myself stopped for a few days during the Chinese New Year, and then caught up with "South to North".
Before I became a regular visitor, I was worried that the plot would be interrupted and that I wouldn't be able to keep up with the storyline.
However, I watched the latest 2 episodes and realized that I was overly worried. For the audience of "South to North", even if you miss a few episodes halfway, it basically has no impact at all, and it will not affect the coherence of the plot.
At most, in the plot, one or two characters will go offline, and the relationship between one or two pairs of characters may change slightly, but for the overall main plot, there will still be no waves, and the plot progress will be simply unremarkable.
Wang Xin, played by Bai Jingting, and Lao Ma, played by Ding Yongdai, sometimes wander around the train, sometimes teasing each other for fun.
The two worked together as a master and apprentice, and from time to time received cases to test Wang Xin's insight, and then solved the case together. Except for the interesting story behind the parties involved in the case, nothing else has changed.
The emotional drama between Wang Xin and Ma Yan has always been coherent, and the relationship between Dali and Yuling has always been consistent.
However, because of the need to insert the case-solving plot and the mass drama of the compound from time to time, the plot is intermittent, the atmosphere is not sufficient, and the perception has been bland, lacking a climactic plot.
On the other hand, the people and things in the compound are relatively more fascinating. However, every time it is only slightly involved, there are not too many scenes, and whenever the powerful actors play a little, the plot ends in a hurry.
* After so many episodes of "South to North", I feel that the plot of solving the case on the train is average, and the drama conflict is not enough. And the period dramas in the compound are equally bland and don't have much to watch.
The plot develops slowly, and the audience feels bored, which leads to a poor viewing experience, and the audience may choose to go to the cinema to watch the movie during the holidays, resulting in the show not being able to generate popularity.
Why were "Hurricane" and "Three-Body Problem" so popular last year? The reason for this is that one after the other they show dramatic conflicts, drawing viewers to wait in front of the TV for long periods of time.
Subsequently, after watching the show, the audience will share their feelings on social **, forming a resonance with each other, thus attracting a continuous stream of attention.
In terms of the quality of "South to North", if this domestic drama can be broadcast on other schedules that are not too fiercely competitive, it will really become a hit drama, which is no exaggeration.
However, when it was scheduled for the Spring Festival, the plot rhythm was too flat, which obviously dragged the whole film back.
The rhythm of the plot is flat, and the casting of the actors is also a little unsatisfactory.
Before the start of "South to North", I was very excited when I saw the cast of the show.
Although there are many powerful stars such as Ding Yongdai, Ni Dahong, Liu Jun, Wang Jinsong, Li Naiwen, and House Bin joining, even if you add young actors such as Bai Jingting and Jin Chen, there should be no problem. However, this is not the case.
In the 26 episodes I have watched, the performance of powerful actors such as Mr. Ding Yongdai is indeed very good, they have injected the due level and texture of acting skills into this period drama, and each character is lifelike and unforgettable.
However, the performance of the young actors was not as good as it could be.
Many viewers in the comment area have the same opinion as me, thinking that the performance of Bai Jingting and Jin Chen is mediocre, and there is a significant gap compared with other actors, which has affected the quality of the whole show.
I think Bai Jingting's performance is okay, although it didn't meet my expectations, but at least in terms of character building, he did okay.
Wang Xin, who he plays, except for the somewhat strange accent of his lines, does not have much problem in terms of performance methods and performance details.
Although there are some exaggerated performances, this is also to meet the needs of the plot, and it does not have much impact overall.
I think that the role played by Jin Chen did not drag down the series, but the casting of the role of Ma Yan made the whole drama a little overshadowed. It should be noted that I am emphasizing the casting of the characters, not Jin Chen's performance.
Over the years, I have participated in many film and television dramas in which Jin Chen has participated, from the "Ten Day Game" she cooperated with Zhu Yawen, to the spy war drama "Hidden and Great" that she starred in, and then to the popular domestic movie "All or Nothing" last year.
I have the impression that everyone's evaluation of Jin Chen has always had a high opinion of her appearance, and few people mention that her appearance will affect the perception of a certain character.
Since its launch, "South to North" has received feedback from many viewers, who think that Jin Chen's delicate face in period dramas seems a little out of place.
If another actor plays this role, the overall effect of "South to North" will be greatly improved.
At first, I was skeptical of this idea, but as I watched so many episodes in a row, I gradually began to agree with everyone's opinion.
As far as period dramas are concerned, the audience is generally older, and some viewers may even have experienced that era firsthand. Therefore, there is a corresponding aesthetic concept for the beauty standard of that era.
Maybe everyone is more inclined to actors like Yin Tao when he was young, as well as Wu Yue and others who look natural and unpretentious.
Yin Tao starred in "The World" in 2022, playing the young girl Zheng Juan, who is still loved by the audience despite being 42 years old, which is an example.
I believe that if another actor is chosen to play the role of Ma Yan in "South to North", the audience's feelings will be greatly improved.
I happen to have a suitable candidate in my heart, Yin Tao and Wu Yue are older, and Zhang Jianing happens to be very suitable, so I suggest you can consider it.
The reason why "South to North" is not a big hit, in addition to the plot rhythm and actor casting, the schedule factor is also an important consideration.
I know what's going on in people's minds!
Didn't you say before that this is the Spring Festival file, like last year's "Hurricane" and "Three-Body Problem", is it a good schedule? Everyone has a lot of free time during the Chinese New Year, isn't it the most ideal schedule for film and television dramas?
Yes, the Spring Festival file is undoubtedly the best time for TV dramas to be broadcast, and many popular domestic dramas of the year came out during this period. However, last year's premiere dates for "Hurricane" and "Three-Body Problem" were January 14 and January 15, respectively.
When these two dramas aired, there was still a week left before the Chinese New Year. As episodes are updated, viewers have plenty of time to accumulate**. When it comes to the Chinese New Year, it is just when the plot conflict of the series enters the climax, so the popularity will naturally reach its peak.
However, if we look at the broadcast time of "South to North" and "The Case of Tang Di Gong", we will find that they will be on February 6, 2024, that is, only 3 days before the Chinese New Year. Oops, as soon as it started, it happened that the Spring Festival Gala and the Spring Festival movie blockbuster were released, what a coincidence.
A domestic drama usually reaches its highest popularity when it premieres, when everyone is full of curiosity and eager to see it. Then the popularity will drop rapidly, and if you want to continue to attract the attention of new audiences, you need to rely on word-of-mouth.
Word-of-mouth fermentation usually takes 2 to 3 days, because during this period, some viewers may finish watching it early, while others may watch it late**, so it is difficult to achieve absolute consistency.
It takes some time for the audience to gradually identify with the plot in order to focus on the next dramatic climax and re-engage the attention of a new audience.
The show lasted only 3 days from its launch to the Spring Festival, which did not help attract viewers and accumulate popularity, but could lead to distraction from the audience.
I'm like this with a lot of people around me, and after only watching a few episodes premiere, I forgot to continue because of all sorts of things.
When the climax of the drama comes, there are not many audiences, which leads to a lack of attention to the topic, and naturally it cannot make too many waves.
I think "South to North" was too close to the Spring Festival when it started broadcasting, which led to a sharp drop in the attention that the show received throughout the Spring Festival. Because the right broadcast time was not chosen, the result was that the precious schedule was missed, which had a negative impact on the series.
That's my personal opinion.
Everyone is welcome to leave a message**, the reason why "South to North" did not achieve great success. On Monday, the case of Tang Di Gong was encircled