Bricks, tiles, beams, and columns are in their place, and the construction of the house is a natural success.
Text |Green Cliff White Deer.
Special reminder, Apple Vision Pro unboxing live broadcast will be randomly dropped in the near future!
Live coordinates - station b "Lao Miao talks about technology").
(VRPINEA, Feb. 2, 2024).After all, it is to keep the clouds open and see the moon, and a few hours after the release of this manuscript, Apple's Vision Pro will beOfficially on the shelvesApple Store (online and offline simultaneously). At this moment, I always have to write something to express my excitement.
Vision Pro's own product performance, the last article has shared the content of the first criticism of overseas**, VRPINEA's actual machine evaluation Vision Pro still needs to wait a few days. So, today, let's talk about the journey of Vision Pro from product establishment to official release and sale.
Various "Apple MR" network renderings).
Cook's attitude changed
Before sharing the process of Vision Pro from scratch, there are two things that have to be mentioned. One is the Apple executive represented by Cook, rightarThe change in the perspective of the product, another, was Apple's early onvrExploration of technology. As we all know, in terms of attitude towards AR products, Apple CEO Cook can be described as quite good".Wang JingzeTrue Biography".
It may be that you don't want another form of wearable device to snatch it upapple watchof the limelight, or for other reasons, in the early yearsCookYesGoogle GlassAR products represented by the agency have beenScoffed"People would not really want to wear them" "We always thought it would flop".
Cook releases Apple Watch).
Cook changed when he saw the unpredictable potential of AR products, and he made no secret of his support for the Vision Pro: "The Mac brings us into the era of personal computing, the iPhone brings us into the era of mobile computing, and the Vision Pro will take us in."The era of spatial computing
WWDC 2023 screen).
Apple's early explorations
As early as the early 90s of the last century, Apple had developed a prototype of VRquicktime vr（qtvr）。QTVR is an image file format supported by Apple's QuickTime multi-*** device, and users can make (through static ** stitching), * the same object taken from multiple angles, similar to 360°Panorama**
nbcThe visual presentation of the ** case scene produced by (NBC) made QTVR begin to attract attention from the outside world, and then time passed, and the project was gradually scrapped. QTVR's life cycle was almost the same time as Steve Jobs left Apple to focus on NEXT Computer Corp., so when Jobs returned to Apple in 1997, QTVR was no longer taken seriously.
qtvr interface).
On how Vision Pro is made
In February 2015, the "Father of Vision Pro".mike rockwell(Mike Rockwell) joins Apple. It needs to be noted here that in a company like Apple, and an ambitious work like "Vision Pro", it is difficult for anyone to be called the "father of **". But it is undeniable that the development of Vision Pro was indeed carried out under the leadership of Rockwell. Therefore, it is not a problem to take this event as the beginning of the chronicle of Vision Pro.
Editor's note: Rockwell previously worked at Dolby Laboratories and has been the head of the Vision Products Group (VPG) product team since joining Apple in 2015. ）
Cook & Rockwell).
In June 2023, Vision Pro was officially unveiled at WWDC 2023. As Rockwell said when he participated in the WWDC 2023 talk show, many of Apple's R&D teams put in the effort to launch the Vision Pro,ChipsTeam、Software EngineeringTeam、macTeam, minevpgTeam andsiriTeam、In fact, Vision Pro is an Apple product developed by all engineering teams together.
So, from 2015 to 2023, what efforts has the Apple team made around Vision Pro in this small decade? What happened to the XR industry in the meantime? Let's listen to Xiao P one by one.
In 2015
Apple acquires SwitzerlandFacial captureFaceshift, a technology start-up whose patented technology has been used to create Animoji and Memoji 3D animated emojis. On iPhone X, based on 3D structured light technology, users can create Animoji dynamic emoticons and Memojis.
Apple acquires GermanyarEntrepreneurshipmetaioThe company is a technology start-up spun out of a project of the well-known car company Volkswagen in 2003, focusing on AR and computer CV vision solutions. Metaio's related technologies have been used in:Apple MapsMiddle.
Metaio technology applied renderings).
This year, Microsoft launched Hololens at the Windows 10 conference; HTC Vive debuted at MWC 2015; The XR brand of GoertekpicoEstablish; Dapeng VRPimaxOfficially established in Shanghai; oculus riftThe consumer version is officially released; Samsung has partnered with Oculus to launch the first generationgear vr
Hololens unveiled at the Windows 10 conference).
In 2016
Apple acquires the United StatesaiEntrepreneurshipemotientThe company's technology uses AI to analyze a user's facial expressions to interpret their emotions. Emotient's technology can be enhancedsiriInteractivity with Apple users, through sensors, detect user movements, expressions and user needs.
Apple acquires the United StatesarEntrepreneurshipflyby mediaFlyby Media has provided technical support for Google's 3D project, Project Tango. Some time before the acquisition, there was already news that Apple had formed a headset technology team, so the Flyby Media team joinedApple's Secret Research DivisionEngaging in headset development is almost equivalent to "open cards".
February** Dynamic Incentive Program
Emotient AI Analytics Demo).
This year, the Finnish professional-grade headset brandvarjoEstablish; Sonyps vrOfficially released、oculus rifthtc vive...... official shipment(It was also in this year that VRPINEA was officially established!) ）
PS VR press conference site).
In 2017
Apple basedios 11Launched a new core technology, the AR development tool setarkitBefore the launch of the Vision Pro, ARKIT could almost be called Apple's only demonstration of technological achievements in the field of AR.
Apple acquires GermanyEye trackingSensomotoric Instruments (SMI), a technical solution providersmiFounded in 1991, it was one of the first companies to research eye tracking technology. SMI's eye-tracking technology has been used:face idMiddle.
ARKIT released at WWDC 2017).
Apple acquires Canada for $30 millionarEntrepreneurshipvrvana, the company has developed an "extended reality" headset TOTEM. In addition, VRVANA has cooperated with well-known manufacturers such as V, Tesla, and Audi.
This year, Google releasedarcorepico neodpvr e3Officially releasedmagic leap 1Officially releasedItalyVenice International Film FestivalPresented VR Island unit ......
magic leap 1）
In 2018
The Rockwell teamFirst editionThe MR headset scheme was taken by Apple's executivesNegativeThe main reason is that the headset of this solution is too heavy and too high, and it is a PC VR version, which needs to be connected to the computer through a cable to provide computing power.
Apple acquires the United StatesarAconia Holographics, a start-up company with more than 200 patents related to holographic systems and materials, focused on it in the early daysHolographicData storage technology, and then turned to AR glasses display manufacturing.
Akonia Holographics promotional poster).
This year,htc vive proOfficially released at CES 2018; Science fiction moviesReady Player Onedomestic release; oculus questOfficially releasedThe VR game "Beat Saber (Rhythm lightsaberReleased the Early Access version ......
Ready Player One promotional poster).
In 2019
Apple moves to senior management in its software divisionkim vorrathJoined the headset development project, Kim Vorrath was involved in the development of the iOS system of the original iPhone.
Apple acquires the United Kingdom3D drawingcompanyikinema, the company's developed motion capture technology, which can transform live-action materials into animated characters; Apple buys Israel for tens of millions of dollarsarEntrepreneurshipcameraiand incorporate itComputer CV VisionTeam、
camerai ar studio）
This year, Microsoft announced it at MWC 2019hololens 2facebookMeta has acquired the developer of Beat Saberbeat games；Pimax officially released the PIMAX 8K ......
Beat Games team members).
In 2020
Apple spent more than $100 million, and the acquisition focused onExerciseVR in the fieldStreamsEntrepreneurshipnextvrNextVR's live sports events are well-known around the world. Apple acquires VRVirtual avatarsEntrepreneurshipspaces, the company was able to provide a way to bring virtual avatars into Zoom meetings (or other **conferencing products).
NextVR to record football matches).
This year, V Society's self-developed VR masterpiece "Half-Life: Alyx (Half-Life: AlyxPublished; meta quest 2Officially released、
Zuckerberg wears Quest 2).
In 2021
Apple moves to senior vice president of hardware engineeringdan riccioPrior to his involvement in the headset business, Dan Riccio oversaw the hardware development of audio products such as iPhone, iPad, Mac, AirPods and HomePods.
Dan Riccio first from the right).
This year,facebookOfficially renamedmeta；Meta Quest 2 sales breakthrough10 millionpicobeByteDanceRMB9.7 billion acquisition; "The first share of the metaverse".roblox...... officially listed
facebook→meta）
In 2022
Apple acquires a Spanish optical instrument manufacturerlimbakThe company has manufactured lenses for headsets such as the Lynx-R1 and Simula One, and has been focusing on research and development for a long timepancakeLens module. Apple's MR headset related configurations are outflowing, such as large-size Sonymicro-oledscreen,m2chips, etc.
Lynx-R1 lens made by Limbak).
This year,magic leap 2Officially released、meta quest proOfficially releasedpico 4/4 proOfficially releasedTencentProposed acquisition of Black Shark Technology (unsuccessful); AR StartupsThin red lineScience and technology was established ......
Pico 4 press conference site).
In 2023
Mid to late March, applesTOP 100 high-risesGathered in Cupertino, California, USAJobs Theaterto participate in the equipment demonstration of the VPG team. On the eve of WWDC 2023, Apple is inapple parkA large exhibition area purpose-built for Vision Pro presentations.
This year,SamsungAnnounced the restart of the XR business, withGoogleQualcommco-development of XR equipment; Sonyps vr2Simultaneous global sale; meta quest 3Published;
hello！vision pro）
Conclusion
Ten years of sharpening a sword, the frost blade has not been tried. Show you today, who has injustice." Jia Dao's "Swordsman Shu Sword" unfolds from Apple's perspective like this: I (Apple) did not hesitate to pile up Vision Pro, just to fight".BossWho is in favor of and who is against?
Little P is a staunch VP party, or in other words, Little P hopes that the power of the Vision Pro shot in the arm is big enough to inject new vitality into the XR market. Now, Vision Pro has officially entered the market, and it depends on whether users pay for it or not.
This article is an original manuscript of VRPINEA, **Please contact: brand@vrpineacom