In the process of dealing with the Messi incident, Messi's personal image, CCTV's advertising ** issues and the interests of the brand were involved. The evolution of this incident has attracted widespread attention, sparking a fierce controversy between fans, ** and the brand, putting CCTV and the brand in an embarrassing situation.
CCTV was serious and decisive in handling the incident, but it was criticized by viewers and fans. Some people believe that CCTV failed to fully communicate and explain after the advertisement was removed, causing viewers to have doubts. Although CCTV's emergency handling method has mitigated the negative impact to a certain extent, with the fermentation of the incident, CCTV still faces severe challenges.
This accusation has plunged CCTV into a crisis of confidence, and viewers have begun to doubt the authenticity of its advertisements. CCTV responded that it would strengthen the review and management of advertisements to ensure the authenticity and legitimacy of advertisements. However, this response has not completely quelled the controversy, and some viewers still question CCTV's advertising**, arguing that stricter regulation and transparency are needed.
The brand's victimization in the Messi incident is not only manifested in the negative impact of online violence, but also because it failed to learn in advance of Messi's decision not to play, and became an innocent victim. Messi's actions have had a direct and far-reaching impact on the brand's image, requiring a proactive PR strategy on the part of the brand to mitigate the situation, possibly revisiting the partnership with Messi.
Messi's decision, without informing the brand in advance, triggered negative comments and attacks on the brand on social **. These attacks are emotional, with a lot of personal emotion and resentment towards Messi. In this online violence, the brand has become the scapegoat, and consumers have passed on their dissatisfaction with Messi to the brand. In such a situation, brands need to take a wise and calm attitude and use PR to calm the situation and prevent the negative emotions from spreading.
It is likely that the brand did not know that Messi would choose not to play before the incident, which made them look helpless after the incident. Messi's personal decisions have a direct impact on the brand image, as the success of advertising depends heavily on the image and reputation of the spokesperson.
This public statement helps brands maintain their image and demonstrate their expectations and expectations of their partners. At the same time, the communication problem between Messi's team and Inter Miami has become the focus of ** and public attention. This communication problem may be due to poor information transmission, misunderstanding or other reasons, requiring Messi's team to take a proactive approach to communicate with CCTV and the brand.
It is the responsibility of Messi's team to provide CCTV and the brand with detailed information about the incident, explaining the reason why Messi did not play and the reason for failing to notify in advance. They need to show sincerity and responsibility, and take proactive steps to remedy the contradictions between the two sides.
Si** played a high-profile role in the incident, trying to mitigate Messi's faults and maintain his image in the public mind through various means. This kind of self-leading behavior is often more about gaining traffic and attention, rather than presenting facts objectively and fairly. Fans expressed dissatisfaction with their bleaching behavior, believing that it was disrespectful to their IQ, and it also made Messi's image more questionable.
Messi, as a football superstar, may have developed a self-aggrandizing mentality because of his frequent accolades. He may begin to think that his influence is above all else, leading to a lack of consideration for the influence of others when making important decisions, and only looking out for his own interests and image. This behavior may have affected his image in the Chinese market to some extent, as Chinese fans have expressed dissatisfaction with his behavior and are also critical of his team and self-glorification behavior.
In this incident, Zi** tried to cast Messi into an image of an innocent victim by distorting the facts and glorifying his actions in order to attract more attention and clicks. This practice not only angered the fans, but also undermined trust to a certain extent. Fans began to wonder if there was some kind of interest relationship between Messi and Zi**, which made them doubt the authenticity of the whole incident.
Fans are outraged by the whitewashing of self-** because they crave truthful and objective reporting, not doctored information and false reports. The over-exaggeration and bias of the self-esteem and favoritism towards Messi will only raise more questions and may even lead to the disappointment of fans with the football industry as a whole. This sense of disappointment may affect Messi's image on a global scale to some extent.
Messi needs to seriously reflect on his actions and re-examine his image and influence in the Chinese market. He should take a positive approach and repair the relationship with the fans through sincere apologies and hard work. At the same time, his team should also rethink their own propaganda strategy to build a more transparent and credible image. Messi can regain fan support by participating in charity events, interacting with fans, and showing respect for Chinese culture. Only through positive efforts and sincere actions can Messi re-establish a positive image in the Chinese market.