In the era of self-development, copywriting is no longer just the accumulation of words, but the transmission of emotions and the sharing of experience. When we browse Moments, Weibo or ***, those copywriting that can make us "in it" often attract our attention more. So, how do you write such a copy that makes it seem like the reader is experiencing the emotions and scenes in person? Next, the advertising dog release platform will analyze it for you.
1. Define your role as a "tour guide".
Every self-written copy is a trip, and you are the tour guide for this trip. First, you need to be clear about whether you want to take readers to the story behind your brand or if you want them to feel a unique experience as a user. By substituting the brand, you can tell the origin of the brand, the original intention of the founder, or the story behind the research and development of the product; The audience is to make the reader feel the joy of owning the product and how the product has changed their lives.
2. Use the five senses to create a "movie picture" of copywriting
The sense of picture in the copy is actually achieved by mobilizing the reader's five senses. Imagine you're describing a delicious steak, not just about its texture and taste, but also about the smell of the roasted meat, the olfactory experience of the meat, and even the touch of the knife and fork in your hand. Such a description will make the reader feel as if they are in that scene, as if they can smell, touch, and taste that delicious steak.
3. Capture the reader's heart with a story
A good story always touches people's hearts. In self-copywriting, a good story can often attract readers and make them resonate. Creating contrast is a common technique used in storytelling. For example, you can describe how an ordinary person achieved their dream with a certain product, or how a seemingly impossible task was easily accomplished by this product. This contrast will bring freshness to the reader and make them pay more attention to your story.
In the creation of self-leading copywriting, the sense of substitution is the key. Only when you truly stand in the reader's shoes, see the world with their eyes, and feel emotions with their hearts, can your copywriting really move them and make them "in the middle of it". So, you might as well try the "magic" of substitution in your next creation to make your copy more engaging!