With the "coal-to-gas" basically ended, the "battlefield" of the wall-hung boiler industry has shifted from the coal-to-gas project market to the replacement market, and it can be said that the "World War II" belonging to the wall-hung boiler industry has already begun. Xu Ying, Minister of HVAC Department, said that the wall-hung boiler as a dual-function product of heating and hot water, has been based on heating in the past, and the competition of "World War II" will put forward stricter requirements for the products of various brands.
In Xu Ying's view, the number of users of water heaters is far greater than that of wall-hung boilers, which is actually a larger market. Therefore, how to upgrade products, especially the function upgrade of domestic hot water, has become a key to the "World War II" nuggets in the wall-hung boiler market. However, this does not mean that the wall-hung boiler will compete with other categories such as water heaters, but the functionality of the wall-hung boiler is more perfect, and it can naturally replace a certain part of the product.
For this "World War II" that has come, Nengsu is fully prepared. Xu Ying introduced that in terms of product strategy, functional upgrading is one thing, in the past two years, the energy rate is also constantly enriching its product line, and now European furnaces, Japanese furnaces, and imported furnaces have a very complete product series. There is no better one of these products, but it is only used to distinguish positioning, segment the market, and provide a more suitable one according to the specific needs of different users and different application scenarios.
In addition to the product strategy, the energy rate also launched the energy strategy - in fact, the energy strategy is higher than the product strategy, the future of comprehensive energy is the core competitiveness of an enterprise or a product, whether it is gas or electricity or other, after all, can not completely rely on a single energy, comprehensive energy is a magic weapon in the future.
At the same time, Xu Ying stressed that for the arrival of "World War II", a correct attitude is needed, "The development of the industry and the promotion of the brand are inseparable from competition." However, it should be noted that we should do healthy competition in terms of products, rather than blindly doing first-class competition. This is something we need to do together as HVAC people. ”
Today, with the mission of "providing a happy life for mankind and creating a beautiful future for the earth", Nengsu Group adheres to the ingenuity to create "Nengsu Quality" and brings people a comfortable life with high safety.
In general, the "World War II" of the wall-hung boiler market is both a difficulty and an opportunity for all brands, and the progress of brands and products must go through the process of market baptism. The redevelopment of the industry should respect the development law of the market, and the wall-hung boiler industry should also return to the behavior of the market itself, so as to develop healthily and sustainably.
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