It s all Huawei cars, it s all Huawei technology, Zhijie and Wenjie, and the sales gap is so big?

Mondo Technology Updated on 2024-02-01

Huawei AutomotiveAsked the world and under its umbrellaIntellectual worldTwo models, as:HuaweiAn important part of the Smart Car series, it has the sameHuaweitechnical background and development philosophy, but itsSalesThere is a big gap in performance. Wenjie is generally highly recognized in the market, and sales continue to rise, whileIntellectual worldofSalesBut it is relatively weak. The reasons for this gap are mainly due to the following three aspects.

1. The difference in the accumulation of brand recognition and market reputation

Ask the world as wellHuawei AutomotiveOne of the early models that has been on the market for two years. Its brand has been gradually established and has been recognized by the majority of consumers. HuaweiYu Chengdong, an executive, has actively promoted Wenjie in past publicity activities, so that it has a good reputation in the hearts of consumers. From Question 5 to Question 7, and then toQuestion M9Each upgrade brings higher recognition and sales. However,Zhijie S7As a late-launch model, it has just entered the market, and its popularity and recognition are relatively low, so it naturally does not attract much attention.

2. Different types of models

The Question World series models aresuvmodels, whileZhijie S7is a sedan type. New energy on the market todayCarsMost of the best-selling brands are concentrated insuvmodel on, whilePure electric sedanThe sales volume is relatively low. Zhijie S7As a pure electric vehicleCoupemodels, which have a relatively small audience in the overall market. Therefore, both from the perspective of market demand and competitive pressures,Zhijie S7are in a disadvantageous position, which has also led to its relatively low sales volume.

3. Fierce competition and high-profile competitors

Zhijie S7There are quite a lot of competitors to face, such as:Xpeng, BYD, SAIC, etc. also have similar models. At the same time,Zhijie S7It also needs to be confronted directlyTesla Model 3Such a strong competitor. Although there are people who are rightTesla Model 3skeptical, but at more than 200,000 yuanPure electric sedanfield, which cannot be ignoredTesla Model 3market awareness and sales advantage. So, among the many competitors,Zhijie S7The popularity of the relatively low, and at the same time as a pure electricCoupemodels, facing competitive pressure from all sides. This is also an important reason why its sales are not strong enough.

Zhijie S7As a highly competitive onePure electric sedanPoor sales do not mean poor product quality or poor market prospects, but challenges in reality. In order to change this,Zhijie S7It is necessary to find breakthroughs in the following aspects.

First of all, strengthen brand promotion andMarketing。Compared to the question world,Intellectual worldThe publicity work is relatively weak, and the brand awareness is also low. Therefore,Intellectual worldIt needs to be increasedMarketingstrength, strengthen brand publicity, increase visibility and recognition, in order to attract more consumers' attention and purchase intentions.

Second, adjust the model strategy. Taking into account the market demand and the competitive environment,Intellectual worldConsider launching a model that is more in line with the hot needs of the market, such as launching a pure electric vehiclesuvmodels to meet the needs of consumers forsuvpreferences. At the same time,Intellectual worldIt can also continue to be improvedZhijie S7product features and competitive advantages to further improve product quality and performance to increaseMarket competitionForce.

Finally, we should intensify scientific and technological research and development. AsHuaweiIts models,Intellectual worldYes, with the help ofHuaweiRich scientific and technological research and development strength, constantly improve the intelligent level of vehicles and technological innovation, to bring consumers a better car experience and driving experience. Driven and innovated by technology,Intellectual worldIt can improve the competitiveness and attractiveness of products, further expand market share and increase sales.

In summary,Intellectual worldand ask the world asHuawei AutomotiveIts two models are inSalesThere is a large gap in performance. This gap is mainly due to the difference in brand awareness and market reputation, the difference in model types and the fiercenessMarket competitionand high-profile competitors. In order to change this,Intellectual worldNeed to increase brand promotion andMarketingstrength, adjust the model strategy, increase scientific and technological research and development efforts, so as to enhance its product competitiveness and market sales. In the future,Intellectual worldWe need to work hard to find a path suitable for our own development in order to be inMarket competitionto achieve better performance.

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