Recently, CCTV's "Focus Interview" made an unannounced visit to the live broadcast room of medical cosmetology, exposing the chaos of live streaming of medical cosmetology, which attracted widespread attention and discussion.
The medical aesthetic industry has developed rapidly in recent years and has become the focus of attention of many beauty lovers. However, with the rise of live streaming of medical cosmetology, some problems have also begun to surface. CCTV's "Focus Interview" reporter's investigation found that some forms of advertising and promotion of medical beauty live streaming are emerging in an endless stream, and some even deliberately mislead consumers. Some streamers promote various medical aesthetic procedures in the live broadcast room and hype their effects, but avoid talking about the potential risks. In addition, some anchors also publish medical advertisements in violation of regulations, using code words and other covert methods to mislead consumers. These behaviors violate the provisions of China's advertising law, and medical advertisements need to be reviewed by the corresponding departments before they are published.
Not only that, but there is also the problem of selling unqualified products in the live broadcast of medical cosmetology. Some anchors sell injectable medical aesthetic products such as skin boosters in the live broadcast room, but these products have not obtained national registration, that is, the "three qualifications for medical equipment", and there are high safety risks. Consumers may face serious consequences such as disfigurement after using these products.
In addition, there is still a problem that the promise on the live broadcast of medical cosmetology does not match the offline. Some anchors ensure the effectiveness and safety of the product in the live broadcast room, but when consumers go to offline institutions for verification after purchase, they find that the so-called "four-fold authenticity" and other safeguard measures cannot be fulfilled. This has led to a significant decline in consumer trust in the medical aesthetic industry.
For the chaos in the live streaming of medical cosmetology, platforms and service providers also have an unshirkable responsibility. Some platforms know that there are violations of laws and regulations in the live streaming of medical cosmetology, but they turn a blind eye to the sake of profit, and even provide various disguised operations to evade supervision. Service providers use various means to help medical aesthetic institutions enter the platform and carry out live streaming to make huge profits.
These problems have seriously damaged the rights and interests of consumers and the image of the medical aesthetic industry. In order to solve these problems, it is necessary for the state to increase the supervision of medical cosmetology live streaming, and severely crack down on the illegal activities of platforms, institutions and anchors. Consumers also need to be vigilant and choose well-qualified and reputable medical aesthetic institutions for consumption to avoid being deceived by unscrupulous merchants.
At the same time, the medical cosmetology industry also needs to strengthen self-discipline, drive out bad money with good money, and realize the self-purification of the industry. Medical aesthetic institutions should strictly abide by national laws and regulations, and do not carry out medical activities in violation of laws and regulations; Anchors should uphold the principle of good faith and not conduct false publicity and mislead consumers; Platforms and service providers shall earnestly perform their review and supervision obligations, and promptly address violations of laws and regulations.
For consumers, they should be more cautious in choosing medical aesthetic services. When choosing products and services in medical cosmetology live streaming, it is necessary to try rationally and compare them in multiple ways. At the same time, it is necessary to pay attention to the qualifications and credibility of the institution to ensure that their rights and interests are not infringed. If violations of laws and regulations are found, they should report to the relevant departments in a timely manner to jointly maintain the order of the medical aesthetic market and the rights and interests of consumers.
With the continuous improvement of regulatory policies and the strengthening of industry self-discipline, it is believed that the medical cosmetology live streaming market will gradually become standardized and transparent. Consumers will also enjoy the beauty and confidence brought by medical aesthetic services in a safer and more secure environment.
The impact on the live streaming of medical cosmetology is obvious. Consumers' trust in the medical cosmetology industry has dropped significantly, and their attitude towards live streaming of medical cosmetology has become more cautious. This has also shaken the market foundation of the medical aesthetic industry to a certain extent. At the same time, the medical aesthetic industry is also facing first-class pressure and regulatory pressure, and it is necessary to strengthen self-discipline and enhance the overall image and reputation of the industry.
The existence of the chaos of live streaming of medical cosmetology has had a negative impact on consumers and the medical cosmetology industry. In order to solve these problems, the state needs to increase supervision, platforms and service providers need to take responsibility, consumers need to be vigilant, and the medical aesthetic industry needs to strengthen self-discipline and jointly promote the healthy development of the medical aesthetic industry. Only with the joint efforts of all parties can the medical aesthetic industry achieve healthy development and bring safer and high-quality medical aesthetic services to consumers. Finally, it is hoped that in the future, the medical cosmetology live streaming market will gradually become standardized and transparent, so that consumers can enjoy beauty and confidence in a more assured environment. What do you think about the phenomenon of live streaming of medical cosmetology? How do you think the problem can be solved?