PocketPair, is a little-known 18-line gaming company with only ten people. And recently, they have turned into the hottest stars in the gaming industry with just one game.
Their game is called Palu, the Phantom Beast, and it sold more than 1 million copies within just 8 hours of its launch, and the sales figure skyrocketed to 6 million copies after it went on sale 4 days later. As a result, this game has naturally become a legend in gaming circles.
The heat of the overload almost stopped the car. At the same time, the peak number of users of the game climbed to 2.1 million, surpassing various triple-A titles, making it the game with the largest number of paid players on Steam outside of PUBG.
In the face of the wealth of the sky, the president of the company said:It's a miracle. ”
Because behind this game, there is a complete "grass platform team". The whole team taught themselves Unreal 4 from scratch, and the main designer in charge of the firearm was a young man working in a convenience store, and the main beauty was a fresh graduate who was rejected by hundreds of companies.
Just like the flattered president, the whole team is not ready to catch this overflowing traffic.
So since its release, it has appeared along with the game's explosive newsFrequent server overloads
Because this company has only 1 network engineer in the whole company to maintain the network, millions of players at the same time can easily collapse the official server, resulting in stuttering, lagging, or even unavailability altogether.
The influx of traffic was so large that despite the official overtime, it still couldn't save the server from crashing.
In the face of unreliable officials, players who couldn't wait simply started a self-rescue:Find ways to deploy a private server and play on a private server.
Station B is full of various tutorials that teach players to build cloud servers, and the highest number of them has been on 500,000, with 50,000 likes and 10,000 favorites.
Perhaps domestic cloud service manufacturers never thought that their services would be popularized by a game that suddenly sold well. Overnight, cloud vendors found a large influx of players into the platform, and tens of thousands of people have spontaneously rented servers on Alibaba Cloud.
This time, the domestic cloud vendors who are ready to go have found an opportunity to get money and bought the bidding ranking of Palu entries.
In addition to grabbing **, manufacturers have also rolled their own services and ** to the extreme.
Taking Alibaba Cloud, the largest cloud service provider in China, as an example, the market price of the original 4-core 16 G and 10 megabyte broadband unlimited traffic is generally more than 90 yuan.
Now, the lowestOnly 26 pieces for 1 month. Settle the score, 8 players split evenly,It's only 1 cent per person per day.
In addition to the volume, Alibaba Cloud has also pulled down the threshold.
In addition to setting up a server environment, the traditional construction method also requires the installation of game servers, adjustment of network ports, and arrangement of security configurations. Even for those who are familiar with the process, it can take more than an hour.
But now,It only took two minutes for Xiaobai to build the Phantom Beast Palu server, and he didn't need to understand ** at all. Because of the whole process, there are only 4 steps in total.
The first step is to click on the official website of Alibaba Cloud, and the most eye-catching position at the top is the direct train of the game server.
The second step is to deploy the parameters with one click.
After entering the game server page, you can see a full page of "Phantom Beast Palu" server construction guide.
You can skip all these tutorials and click [One-click Deployment] directly to enter the parameter selection interface smoothly.
After successfully entering, it is time for the third step to select**.
According to the number of players and playing needs, you can purchase the corresponding parameters. The official also has a ready-made match according to the number of players in the game.
After selecting the **, it is basically ready to be built. The last step is to set up a memorable onePasswordto log in to the server.
Once you're set up, click Create Order to pay for itThe server is automatically generated
There is no need for additional server-side installations, firewall configuration, game security environment, and more are all done automatically.
In the reserver, open the game, click on the dedicated server, and paste the copied address to enter your own Phantom Beast Palu exclusive server.
For novice players, you will be able to play smoothly with your buddies at this point.
But this is just an appetizer, the thoughtful service of cloud service providers, in the process of follow-up play, can continue to feel.
For many players, in addition to being able to play, they also want to pursue a further gaming experience. For example, other parameters in the system, such as death drop rules, daytime speed, etc.
These setup operations are originallyYou need to search for the ** of the corresponding effect, and then enter the configuration file to manually modify it
But now, it is all developed in Alibaba CloudVisual, one-click operation
Death drops or not, just click on the corresponding box. In addition to that, there are:More than a dozen different game parameter adjustments,We do our best to take care of all aspects of our needs.
Another example is the game server version update that needs to be done later, and we used to have to manually get the latest server program. Now it's all simplified, and you can run it automatically by clicking on the upgraded version. It can be said that the operation is reduced to those who understand Chinese.
From Alibaba Cloud this【 Feed the rice to the mouth 】In the guidance, it should not be difficult for everyone to feel the fierce competition among manufacturers.
When each family fights in close combat, it is for the playerGame services are like a game-breaking crack, appearing in front of cloud service providers
In fact, games and cloud services are already very tightly connected. Many game manufacturers and game service providers have been using Alibaba Cloud services for a long time.
Alibaba Cloud holds NetEase's "Against the Cold" and Naraka: Infinite. Perfect World is also their old friend, and the popular "Tower of Fantasy" some time ago uses Alibaba Cloud's seventh-generation cloud server.
Among the huge number of game manufacturers, the one with the most cooperation and the earliest is onemiHoYo
In 2012, there were only 7 people in miHoYo, and everyone was still working "Honkai Academy 1", they were already using Alibaba Cloud's two cloud servers.
At that time, miHoYo and Alibaba Cloud were both just starting out, and this cooperation model was also the first attempt.
Later, it turned out that they were right to join forces. The cloud service greatly reduces the initial IT infrastructure investment of small studios, and there is no need to build their own computer rooms and build servers. Saving manpower, there were only two operation and maintenance personnel at the beginning of "Honkai Impact 3".
Until now, all of miHoYo's business has been conducted on the cloud.
However, these collaborations are limited to game vendors and cloud service vendors. After the battle of "Phantom Beast Palu", cloud services began to accelerate the penetration of the player base.
A large number of players have begun to spontaneously contact cloud services, and tens of thousands of people have already set up servers in Alibaba Cloud. If you flip through the Alibaba Cloud forums, you can find all kinds of game discussions.
From these questions, you can also see that many people are not familiar with cloud services, including how to build and use.
In the inherent impression, cloud services are enterprise-oriented or **. But now, the need for a stable and smooth gameplay experience has led players to engage with the service.
In this process, everyone's awareness and acceptance of cloud services have also been slowly cultivated.
For example, a guidance post on the deployment of the Phantom Beast Palu server in the Alibaba Cloud community has soared to more than 30,000 readers.
In the face of everyone's skyrocketing demand, Alibaba Cloud is naturally digging a treasure. Sorted out the players' questions in real time, and prepared a nurse-level tutorial (still being updated).
From pre-deployment, to post-maintenance, to parameter modification, to server restart, all kinds of problems can be found here.
At the same time, Alibaba Cloud will also directly benefit from:Product Angleto address the needs of players and follow up on other player-facing services on an ongoing basis.
The editorial department of Zhiwei believes that this kind of involution will continue. Because the cloud service provider war has reached this stage, the optical roll has long been useless. Only by starting from the needs of users and selling thoughtful and customized services can we survive in the fierce competition.
When a customer wants to play a game, you walk them through the first 99 steps and get them to the world of the game with a single step.
For a veteran player like Alibaba Cloud, who has been deeply involved in cloud technology and ecology for more than ten years, he has the technical backing, and he can play a good service card in this hand-to-hand fight and win the latest growth point in the industry.