In foreign trade business, we often receive feedback from customers that our products are too high and expensive. We should respond to this with understanding and inclusiveness to find win-win solutions.
1. Understand the customer's concerns.
When it comes to pricing, customers will always make judgments based on their own business model and profit needs. We can't use our own criteria to dismiss our customers' perceptions. The importance of understanding the customer's point of view is self-evident. Listening to the customer elaborate on why they think it is high can give us a more complete picture of their specific concerns. For example, customers may be affected by fluctuations in raw materials** and profit margins may be limited in the short term. Or competitors in the same industry offer more favorable prices**. We need to listen patiently to get the right focus on our customers.
2. Explain the formation mechanism of **.
Once we understand our customers' concerns, we need data and facts to explain the causal mechanism of ours. Specifically, you can start from the following aspects:
1.Explain the cost of each component of the product, such as raw materials, labor costs, transportation costs, etc., so that customers can understand our cost structure.
2.Explain the differences in pricing standards and policies between our company and other parties in the same industry, so as to explain the reasonableness of the differences.
3.Reporting industry averages and comparing them to us** proves that we are not overpriced.
4.Inform our customers about our long-standing pricing principles to build a reliable and trusting relationship.
In this way, through data support, the customer's misunderstanding of ** can be effectively eliminated.
3. Provide customized solutions.
Once the customer understands the cause, we will provide the best service in a favorable condition. We can consider the following initiatives:
1.Provide preferential policies within a certain range, such as reducing the *** grid by 3-5%.
2.Extend the payment term for one year or more to reduce the customer's operating costs.
3.Pay in installments or refunds to reduce the stress of a single payment.
4.Prioritize customer work orders and shorten product delivery times.
5.Provide after-sales quality services to increase customer stickiness.
Through customized solutions, we hope to let our customers actually benefit from our service advantages and avoid becoming a transaction barrier.
Fourth, maintain further communication.
The above is our company's standard response process in the face of customer feedback such as "**high". We always uphold the principle of customer-centricity, explain every problem realistically, sincerely demonstrate our service strength, and believe that the best solution can be found through the joint efforts of both parties.