Produced 丨 Sohu Automobile and Sohu Commercial Vehicle
According to public data, in 2023, the sales volume of new energy passenger vehicles will be 77360,000 units, a year-on-year increase of 362%；The sales volume of new energy commercial vehicles in 2023 will be 350,000 units, a year-on-year increase of 61%, market penetration rate 113%。Under the ferocious wave of new energy for passenger cars, the commercial vehicle industry, especially the logistics vehicle industry, is also rapidly accepting the transformation of new energy.
In this context, Wuling, which has been deeply involved in the field of micro-vehicles for many years, released a new model based on the new energy platform - Wuling Yangguang, and officially entered the new energy logistics vehicle market.
Wuling Yangguang is positioned as a new generation of new energy commercial vehicles with large space, and is the first new energy commercial vehicle equipped with Wuling Red No. 1 battery. In terms of product strength, Wuling Yangguang takes "super reliable, super loaded, and super open" as its core communication proposition, and is committed to meeting the needs of users in multiple scenarios.
Wuling official said that Wuling Yangguang, which belongs to the Wuling Shenguang series, is the continuation of "Wuling Light", "Wuling Glory" and "Wuling Yangguang". Continuing the naming of the Shenguang series, can Wuling Yangguang continue the dominance of the Shenguang series in the micro car industry?
Why now?
In the past 2023, many car companies have released new energy logistics vehicles, bringing this market segment to a new height. In 2024, new energy logistics vehicles will be more intense, why did Wuling choose to launch Wuling Red No. 1 battery and Wuling Yangguang at this point in time to enter the new energy logistics vehicle?
In terms of Wuling**, from 2025 to 2030, the penetration rate of new energy vehicles in China will reach 70%-80%, and new energy commercial vehicles will occupy a huge share of the overall market. The survey found that at present, most users are sensitive to the charging efficiency, mileage, cockpit experience and loading space of new energy commercial vehicles, and pay more attention to vehicle safety and vehicle cost. In this context, Wuling chose to launch a new generation of ultra-large space new energy commercial vehicle Wuling Yangguang.
Wuling said that Wuling has decades of experience in commercial vehicle manufacturing, adhering to the "what the people need, Wuling will build", Wuling insight into user needs, in the new energy commercial vehicle penetration rate is increasing year by year, range and energy anxiety, battery safety, purchase and use costs continue to affect the actual use of new energy commercial vehicle users. To this end, Wuling launched Wuling Yangguang and Red No. 1 batteries.
Wuling said that Wuling Yangguang is mainly for four types of people, namely platform freight drivers, individual merchants, group car procurement merchants and C-end non-platform freight drivers. With the core communication proposition of "super reliable, super installation, and super driving", we are committed to the needs of users in multiple scenarios.
It was equipped with the Wuling Red No. 1 battery for the first time
In an interview, Wuling repeatedly mentioned the Wuling Red No. 1 battery equipped with the first launch of the new car, what are the highlights of this new battery product?
It is understood that the Wuling Red No. 1 battery is the first commercial vehicle battery in the same class to adopt liquid cooling technology. Equipped with Feiliu ultra-intelligent temperature control system, it has better low-temperature battery life, more efficient energy replenishment, longer battery life, and 30%-80% fast charging time of 30min in the fast charging range.
Wulinghong No. 1 battery adopts MUST ultra-thin structure technology, which increases the strength of the battery pack by more than 60% through multi-functional and high-strength integration, and realizes high-density, detachable and easy maintenance of the battery; The combination of structural beams and side panels and thermal management functions compresses the volume of the battery to a thickness of 148mm, making room for the cargo box to a greater extent.
Wei Xuejun, product director of SAIC-GM-Wuling, said that compared with the previously launched Shenlian battery, the Wuling Red No. 1 battery is designed to distinguish between two different use scenarios: commercial and multiply. Wuling Red No. 1 battery is specially designed for new energy commercial vehicles, and is committed to meeting the needs of commercial vehicle users for freight scenarios such as large space, strong load, and long-distance fast charging.
Can Wuling Yangguang become a new energy "people's car"?
Under the fierce market competition, can Wuling Yangguang become the "people's car" in the field of new energy?
Wuling said that the improvement of the new energy logistics vehicle market will be conducive to the promotion and application of Yangguang models. In 2024, the process of comprehensive electrification of vehicles in the public sector such as urban logistics and distribution will be further accelerated, and policies such as the new energy credit system for commercial vehicles and fuel consumption regulations will accelerate the transformation of the commercial vehicle market to new energy. The coverage rate of battery swapping facilities has increased rapidly, which has greatly improved the charging convenience of new energy logistics.
Wu Bin, marketing director of SAIC-GM-Wuling commercial vehicles, said that under the pressure of market competition, Wuling's confidence is based on the highly competitive technical strength of Wuling Red No. 1 battery, as well as Wuling's advance layout and accumulation in new energy technology, as well as Wuling's 10 years of production and manufacturing precipitation in the field of commercial vehicles. In the face of the ever-changing commercial vehicle market, Wuling has always insisted on starting from the needs of users and leading product development.
In addition, 50 revealed that in the future, Wuling will launch a gasoline version based on the current platform. At the same time, under this platform, a passenger version will be launched with a variety of seat layouts.