**:People**.
In Hui County, Henan Province, two children play in the snow resort of Wulongshan Ski Base. Photo by Xinhua News Agency reporter Hao Yuan.
Core Reading. During this year's Spring Festival holiday, the trend of "booking in advance" for travel is obvious, and cultural tourism consumption continues to heat up. In order to meet the diversified cultural and tourism consumption needs of consumers during the Spring Festival holiday, all localities and departments continue to optimize services, innovate product supply, and continuously stimulate consumption potential.
The Spring Festival holiday is the traditional peak season for cultural tourism consumption. Judging from the booking data of many scenic spots and platforms, during this year's Spring Festival holiday, the number of consumers who choose to travel for the New Year has increased, and the booking peak has come earlier than in previous years, and ice and snow research and intangible cultural heritage experience have become new leisure fashions.
There is an obvious trend of "booking in advance" for holiday travel.
At half past 10 o'clock in the morning, the Beluga Theater of the Polar Pavilion of Harbin Polar Park in Heilongjiang was full. "Recently, we have received more than 10,000 visitors a day. In order to make the show accessible to all visitors, we have increased the number of performances, but the performances are still full. Zhang Jiwei, head of the park brand marketing center, said.
This winter, ice and snow tourism continues to heat up and has become one of the popular ways to travel. According to data from Tujia B&B, as of January 16, the number of bookings for homestays with keywords "skiing" and "snow resort" on the platform during the Spring Festival holiday increased by 8 compared with 20192 times. Among them, the number of homestay bookings in Harbin increased by 38% compared with the Spring Festival holiday in 20235 times, Shenyang increased by 17 times.
According to Tuniu's data, group tours to Harbin, Mohe and other places were basically sold out in mid-December 2023 during the Spring Festival holiday, while in previous years, related travel products were not sold out until three weeks before the Spring Festival. At the same time, Changchun, Shenyang, Mudanjiang, Jilin and other cities have also ushered in significant growth.
The ice and snow tourism craze has driven the sales of related goods. JD.com data shows that as of the end of January, the turnover of ski pants, ski bikes and skates during the Spring Festival sales season increased by % and 73% year-on-year, respectively.
During the Spring Festival holiday, family travel has become the choice of many people. According to Ctrip's data, families with children accounted for 47% of Chinese New Year travelers, an increase of 5 percentage points from the same period in 2023. Car rental tours, customized tours, etc. have become the preferred choice for family travel. In terms of customized tours, 52% of families with children under the age of 12 traveled, and about 20% of the orders were made by seniors over 60 years old. Families with children account for 47% of car rental users.
According to Tuniu** data, the peak holiday travel season is mainly concentrated from February 10 to 13, and the peak travel will occur on February 11.
On the whole, there is an obvious trend of "booking in advance" for travel during the Spring Festival holiday. According to data from Meituan and Dianping, as of January 21, the number of advance bookings for hotels, homestays, attraction tickets, transportation and other tourism consumption from the 30th to the eighth day of the Chinese New Year's Eve increased by about 7 times compared with last year. "Many consumers have booked rooms on platforms such as Meituan and Dianping months in advance, and rooms are almost fully booked during the Spring Festival holiday. The person in charge of a ski resort in Zhangjiakou, Hebei Province, said.
It can be seen from the hot booking data before the holiday that the Spring Festival cultural tourism consumption is continuing to release its potential. Li Jiwei, vice president of the Meituan Research Institute, said that during the Spring Festival holiday, travel consumption such as trains and planes, as well as service consumption such as hotels and restaurants are expected to usher in a new peak. In this regard, the platform will unite merchants from all over the world to strengthen service guarantees, jointly launch more new products, and provide consumers with a high-quality holiday travel experience.
Featured tourism products and services are popular.
Walking into the "Canal Memory" historical and cultural block in Rencheng District, Jining, Shandong, the youth market at the mouth of Yongfeng Lane is bustling with tourists. When night fell, the young ** people played musical instruments and sang songs, which attracted continuous cheers. Further on, there are all kinds of handmade sachets and handmade noodles in the market, and the steaming special tofu is full of color and fragrance, and the playful and cute lion dance show attracts tourists to stop and enjoy. "Tasting culture on the banks of the canal has a unique charm. Tourist Liu Hao said. According to reports, during the Spring Festival holiday, Rencheng District will also carry out dragon boat parades, cultural performances and other activities to allow citizens and tourists to celebrate the New Year.
Take a family photo in a special black-and-white TV frame, take a commemorative photo under the sign of "The Most Glorious Labor", and taste a handmade rice candy ...... with a sense of ageRecently, in Zhoutang Village, Xinjiang New District, Yingtan, Jiangxi Province, a rural cultural tourism festival opened, attracting tens of thousands of tourists to check in on the same day.
With the in-depth integration of culture and tourism, the cultural flavor of holiday travel is becoming stronger and stronger, and intangible cultural heritage folk customs have attracted more and more people's attention. In Huangshan, Anhui Province, tourists can not only watch the "fish lantern", but also visit the fish and dragon lantern festival, or learn paper-cutting, make emblem pens, watch Huangmei opera in the surrounding ancient villages, and have a holiday full of cultural flavor.
Mafengwo big data shows that activities such as characteristic folk customs experiences, intangible cultural heritage performances, temple fairs, and lantern festivals are becoming more and more attractive to young people. In the week before January 19, the popularity of "Where to play during the Spring Festival" was **350%, and the popularity of the Shanghai Yuyuan Lantern Festival was **113%.
At the same time, museums have also become important destinations for offline cultural tours. According to the data, museums across the country will receive 12 visitors in 2023400 million people, which is 21 times. During this year's Spring Festival holiday, most national and provincial museums will continue to be open to the public, and in addition to permanent exhibitions, some museums also plan to launch a number of exhibitions themed about the Year of the Dragon and annual special exhibitions.
During the Spring Festival holiday, "travel photography" has become a new experience of cultural tourism. In the week leading up to Jan. 21, searches for "travel photography" on Meituan increased by 30% month-on-month. Combined with tourism characteristics, businesses in many places have launched a number of value-added services such as chartered tours, Hanfu rentals, ancient style makeup, and ethnic style experiences. Many businesses have reported that the demand for booking travel photography for groups of relatives and friends, and couples' outings has increased significantly.
In addition, cruise tours are also a popular choice for traveling during the Spring Festival holiday. Tuniu's Spring Festival cruises have been sold out, and the "Aida Modu" 4-night and 5-day tours and 5-nights and 6-day tours have attracted a lot of attention.
Cultural tourism activities in many places are rich and diverse.
On January 18, the Ministry of Culture and Tourism launched the 2024 Spring Festival themed cultural and tourism activities of "Happy New Year", including 25 main activities in 7 major sections, covering many fields such as Huimin cultural performances, public service activities, intangible cultural heritage experience display, tourism and leisure consumption, cultural and museum exhibitions, etc., with high-quality cultural and tourism products, enrich holiday life, and meet the beautiful needs of the people to celebrate the New Year.
Among them, the "Tourism Spring Festival Leisure and New Year" section will focus on tourism and leisure, vacation and sightseeing, launch a series of research and tourism characteristic courses, boutique routes and theme activities, and carry out a series of tourism promotion activities such as "Happy Ice and Snow Tourism Season" and "New Year Tour". The "Benefiting Enterprises and Happy People to Celebrate the New Year" section will widely mobilize cultural and tourism enterprises and institutions around the country to create a national Spring Festival cultural and tourism consumption month, launch the "100 Cities and 100 Districts" financial support consumption action plan, and hold activities such as "Colorful Chinese Festival Good Things" and "Shopping Villages", so that the masses can benefit and enterprises can really benefit.
Recently, many places have announced half-price or free tickets to scenic spots during the Spring Festival holiday, and held a variety of cultural and tourism activities such as ice skating, skiing, hot springs, food, and lantern exhibitions, which have continuously optimized the supply of tourism products and services, while also driving the growth of comprehensive consumption such as hotels, restaurants, and transportation.
In Hainan, cities and counties have launched more than 80 special cultural and tourism activities around the theme of "Island New Year's Flavor", such as folk performing arts performances and Haikou Wanchun Festival. In Guangxi, 6 fruit-themed tourism routes and 10 research travel routes have been launched, attracting many tourists to experience.
The relevant person in charge of the Ministry of Culture and Tourism said that during the 2024 National Spring Festival Cultural and Tourism Consumption Month, various localities will be organized to hold cultural and tourism consumption promotion activities in combination with the theme of the Spring Festival and the characteristics of winter, and launch measures to benefit the people such as full consumption reduction and ticket price discounts, so as to create a happy and festive atmosphere, better meet the holiday consumption needs of the masses, continue to expand cultural and tourism consumption, and stimulate the potential of cultural and tourism consumption. (Reporter Wang Ke).
Typography: Zhang Fangman.
People** 2024-02-09 10th edition).