Wang Xiaoshu said at the 2023 Sohu Finance Forum: Micro-short dramas have changed my company, changed Hengdian, changed actors like Sun Yue, and changed companies like Chinese**, which is really a wave. This industry has been developing for three years, and the scale of the industry has been reached from zeroTen billion。The entire upstream and downstream companies certainly didn't have it three years ago, and there are probably thousands of them doing this business now. There are about tens of thousands of practitioners, because there are hundreds of micro-short dramas being filmed every month, and each micro-short drama may have dozens or hundreds of people, and it is only the upstream shooting, because the downstream distribution and investment flow, the scale is still very large, so it is an industry of tens of thousands of people. A very popular drama in the industry is called "20 Million Recharge", which has been online for 24 hours, and the user's recharge has exceeded 20 million, so it is also a better endorsement for the industry.
Why have micro-short dramas been so popular in the past two years?
From the perspective of the user's heart: mainly because a good movie has to wait too long to watch it, the TV series is too smelly and long to watch, and the short ** is a bit short and the content is not continuous and does not quench thirst.
There are a lot of shortcomings of micro-short dramas, but the rhythm of the content is relatively compact, the length is good, and the scripts are mostly cool series, which is suitable for the current state of general anxiety, irritability, and thirst for psychological massage.
It's a bit like the cultural lipstick of the Chinese people in the new era. To what extent it develops, it depends on when everyone can stop being so anxious.
See what netizens have to say:
Netizen 1: Although the story of the micro-short drama is not long.
But it's fastVery fast
What's better than fast in this society, watch a TV normally, chase all night and you're still chasing, in order to last up the length, 10-minute plot, the director can water five episodes ......
There's also the problem of fees.,Most of the micro-short dramas either don't charge at all.,Or buy it out at once.,It's free and it's out soon.,The ads aren't long.,Look at the current one.,I want to watch it for free.,45-minute plot 1 hour advertisement.,The key is that everyone else has spent money to watch it.,You have to wait two months for the last episode.,There's also the so-called watch in advance and the like.,The harvest doesn't kill you.,Even the turf has to be turned over.。
Netizen 2: Because of the dog's blood, think about the days when you stayed up late to watch **, have you ever imagined that you are the male protagonist and the female protagonist?
*The comment area of the short drama is all "Why is it so bloody, where to see the ending", in the final analysis, there is a lot of social pressure, everyone relieves the pressure through ** cool dramas, and at the same time wants to have it themselvesCool drama life
Many people wonder, why can micro-short dramas be so popular? Wang Xiaoshu explained, first of all, the story is "cool" on the Internet, which caters to the audience's preferences. In addition, China has a large number of talents in the film and television industry, and at least hundreds of thousands of acting majors in China graduate every year, and there are a large number of actors, broadcasters, hosts, cameramen and editors, which can only be done in China.
He emphasized that short ** is a very fertile soil for the growth of micro-short dramas. The time for everyone to watch ** is becoming more and more fragmented, and it is difficult to watch something as immersively as before, and users have become accustomed to this rhythm.
The micro-short drama is like an Internet melon seed, in a few minutes, you can see a child from birth to growth, become a general, and then meet a beautiful love. The cool plot and high-value characters make people get strong emotional needs in a short time in a fast-paced life, so it is not surprising that the micro-short drama became popular.
China's micro-short drama enterprises and platforms have also continued to grow in the past decade, and the short drama market has shown a prosperous scene. In 2020, there will be 1 new short drama-related enterprises in China190,000. A year-on-year increase of 10159%, reaching the peak growth rate in the past decade. In 2021 and 2022, the popularity of short drama-related enterprises in China will continue to increase, and the number of registrations will increase year-on-year respectively. 43% to 180,000, 1870,000.
In 2024, there will be some emerging short dramas and ** platforms that are rising rapidly, and they will also enter this outlet track. For example, Honghu Listening, this kind of audio-visual platform is dedicated to users through self-made high-quality, valuable and nutritious short dramas, and conveys more correct values to the public. It is believed that only more and more such platforms can better promote the healthy development of the domestic short drama market.