In today's ever-changing and fierce competition in the game market, many new titles are coming, and it has become the norm in the game industry to innovate and innovate. Heavyweights such as Cyberpunk, Pokémon, a rising star with both sales and activity, and Honkai: Star Rail, which won the TGA Award in one fell swoop, are among the leaders of this wave.
Nowadays, the game market is extremely rich, with many new games appearing every day, constantly providing players with new game content and genres. But when we take a closer look at the best-selling list, we can still find some familiar icons on the list. When you see these icons, it may have been years since you last clicked on them, and now you have entered the society from your school days, but you will suddenly touch the memories of those friends who played with the gang, those gray avatars, the scene before the version update, ......
At present, the game industry is indeed fiercely competitive, and in the case of a limited player audience and a saturated market, how to carve up a foothold has become the hope of new games, and it has also become the key to the continued operation of old games. As an early game, they need to constantly reinvent themselves and keep up with the new requirements of the market in order to retain players.
Immortal classic - "Fantasy Journey to the West":
Looking back at the old games that have firmly sat on the popular list, we have to mention "Fantasy Journey to the West", a timeless game. Perhaps many young children have only heard the legend of this game, and their impression of it is not much different from "Playing Blue Moon" with "Brothers will come to cut me", and there has been a misunderstanding of the online game that is just a borrowed name "Journey to the West". But "Fantasy Journey to the West" has always been there, and there is a group of veteran players who have always waited for this "dreamy" place.
In the era when the concept of "3A masterpieces" had not yet emerged, the initial enlightenment of gamers was not the high-forcing games that are widely discussed today - "Cyberpunk", "Elden Ring", etc., but "Fantasy Journey to the West", which has a national popularity.
As a giant of domestic turn-based games, Fantasy Journey to the West is still leading the way with its innovation and richness of core gameplay. It not only retains the classic turn-based combat, but also provides a restrained team and a diversified development system, allowing players to raise babies, level up, complete master quests and ghost catching activities. This diverse content enriches the immersion and fun of players and enhances the gameplay experience of the player community.
Exclusive design - "card level" system:
Fantasy Journey to the West's "card level" system is one of the cores of its success, and players enjoy the game by controlling the character's development stage, without having to pursue blind upgrades and PvP. With such a variety of gameplay methods, the design of the "card level" system allows players not to be tired, such as the "Red Dot Hell" that has been criticized by players n times in some stand-alone works. Players can choose to stay at key nodes such as these, which not only provides a multi-layered social circle, but also allows players to personalize their gaming experience. The experience points gained after that will have an effect on other development zones.
Moreover, the restriction of levels does not mean that there are only low-end, simple gameplay in the low-level stage. In each different level, there will be special babies and corresponding plays. For non-liver pension players, you can choose to stop at the level stage game that you feel comfortable with, and find a group of like-minded "pension" partners. And players who want to challenge themselves and pursue level combat power also have high enough peaks to climb.
In the world of Fantasy Journey to the West, players always come first. It has created a unique player economic cycle in the history of Chinese online games - high-investment "Krypton" players need to consume a lot of game resources in order to improve their combat power, and this part of the cost in exchange for resources will be recycled to the hands of micro-Krypton players - not only can make up for the cost of point cards, but also have the opportunity to earn some extra income. This economic cycle can effectively promote the interaction and cooperation between players at all levels, and both micro-krypton and high-krypton have their own sense of experience and achievement.
With the help of the "card-level" design and unique economic circulation system, "Fantasy Journey to the West" has successfully created a win-win situation for players at all levels and officials. It not only reflects the in-depth thinking of game designers on player experience, but also provides an excellent and successful running template for the development of the online game industry.
Classic Renovation - Mobile Game Launched:
The launch of the mobile game "Fantasy Journey to the West" has made this game IP exude a lasting charm. Adhering to this unique and unique "human-oriented" design idea from game mechanics to community atmosphere, the mobile game version retains the original classic elements while optimizing for mobile devices, enhancing the core gameplay of MMORPG, improving the player experience, and adapting to the fragmented game habits of players. Let players meet the new "Fantasy Journey to the West" when they experience the portable mobile game, create updates and memories with it, and walk together.
Compared with the PC side, the mobile game "Fantasy Journey to the West" retains almost all the characteristic gameplay, such as the foundation of the baby-centered battle gameplay, to the development of the baby, derived from the development of the baby, such as specialized babies, economic cycles and "card level" design. The related tasks and daily systems have been adjusted accordingly - giving full play to the advantages of the mobile terminal for the high utilization of players' fragmented time, so that players can click to play regardless of whether they are at work or in various free time scenarios.
No matter which version, for the fruits of the "Fantasy Journey to the West" IP, as players who have been with us for many years, we are extremely looking forward to this IP, constantly changing ourselves and advancing with the times, and there are still many loyal players who have new memories with him in the new era.
Cultural Responsibility – Dream Carnival:
Recently, the carnival of "Fantasy Journey to the West" not only shows the production team's attention to players and their unending love for the game, but also its profound cultural influence and innovation ability.
At the opening, countless old players shouted "Long Time No See" sung by the behind-the-scenes R&D team, dreaming back to their first meeting. When they saw the appearance of the fantasy "Big Sister" Miriam Yang, they were surprised, and the players not only felt that "Ye Qing Hui", but also brought infinite memories.
When the famous singer Dai Quan sang "Joyful Youth" for the players, interpreting the "Great Sage" in the players' memories in a new way, how many people will suddenly remember some young and frivolous and free times, and they can say goodbye to reality for the time being.
In addition to the songs that evoke memories, the official presents intangible cultural heritage such as "Iron Flower + Empty Dance" for players, showing the game's official responsibility for the inheritance of traditional culture.
The dance drama "Dream Journey to the West", performed by young dance artist Wang Taorui and the intangible cultural heritage of "Wang's Shadow Puppet", interprets the classic "Destiny Copy" in the game in a new way of integrating dance and shadow puppetry, so that every player who participates can experience the magnificent life of the Great Sage as if they were there. The dream linkage between "Fantasy Journey to the West" and the Juyongguan Great Wall collects a large number of messages that carry the player's game feelings, and makes a lantern sign and places it on the Juyongguan Great Wall, bringing a wonderful drone light show.
These thoughtful designs not only present players with unforgettable performances, but also convey the classic culture and wonderful history that have passed through thousands of years to everyone's hearts.
This unforgettable carnival is the "Fantasy Journey to the West", which is a "milestone" in the legendary game and a masterpiece of the Journey to the West, showing its enduring vitality. With its actions, it conveys to players that they have never forgotten their original intentions, injected new vitality into the classic "Journey to the West" story, and also cared about every player who has been with them for many years. With innovation and creation, we will give players a new experience.
As a veteran player, we look forward to going through more years with "Fantasy Journey to the West", which is not only a partner of our youth, but also gradually creating a bridge between tradition and modernity. Every innovation of "Fantasy Journey to the West" proves to us that classic stories can be reborn, spring and autumn, and last forever. And we, as players, will continue to create new memories with it in the future.