On the occasion of the Spring Festival, a reporter from China's ** Daily learned that various bank credit cards have launched various payment discounts and benefits such as cash red envelopes and full consumption reductions around multiple consumption scenarios such as "clothing, food, housing and transportation" during the Spring Festival, so as to promote the recovery of the consumer market. Industry insiders pointed out that the credit card market has entered the stock era, and scenario-based consumption has become the key to the transformation and development of banks. Financial institutions have launched preferential activities for credit card consumption, which can play a role in expanding business and brand promotion. At the same time, through the in-depth integration of credit cards and different online and offline consumption scenarios, a full-scene ecosystem can be created to improve consumer experience. Multiple consumption offers are comingThe reporter learned that during the Spring Festival, many banks such as Industrial and Commercial Bank of China, Agricultural Bank of China, and Bank of China launched special preferential activities to boost consumer confidence and support residents' consumption. ICBC Credit Card has launched a number of "one-stop" services, and in the "one-stop service for New Year's goods", it has cooperated with e-commerce platforms such as JD.com and Douyin to launch full discount discounts; When consumers use ICBC credit cards to purchase some brands**, liquor and other goods, they can reduce up to 2,800 yuan. In the "One-stop Travel" campaign, consumers can enjoy full discounts and discounts on Fliggy, AutoNavi, Tongcheng and other consumption. "Reunion One-stop" covers multiple consumption scenarios such as food, film and television, theme parks, etc., and you can receive up to 100 yuan vouchers. 
ICBC Credit Card***In addition to the payment cooperation between bank credit cards and online consumption platforms, many banks have also focused on offline business districts and supermarkets to launch full consumption reduction benefits to help offline consumption during the Spring Festival. For example, during the Spring Festival, if you use a UnionPay credit card with a starting date of 62 issued by Bank of China in China, and spend at designated offline stores of Yonghui Supermarket nationwide and meet the payment requirements, you will receive a discount of 20 yuan for a single purchase of 80 yuan or more. In addition, due to the continued popularity of cultural tourism this year, a number of banks have launched a number of preferential consumption activities in combination with popular tourist cities to promote the continuous release of cultural and tourism consumption vitality. Agricultural Bank of China and China UnionPay jointly launched the activity of accompanying the "Little Golden Bean" to Harbin, where the driver of 10 major airlines such as China Eastern Airlines, China Southern Airlines, and Spring and Autumn Airlines can get a discount of 30 yuan for tickets of 200 yuan or more, and 60 yuan for spending more than 200 yuan in hotels such as Marriott and Sheraton. At the same time, in the "Little Golden Bean" big red envelope activity, if you spend 666 yuan in Harbin, you can randomly draw 666 yuan - 666 yuan red envelope, you can also enjoy a 3% discount on bill installments. 
Agricultural Bank of China Credit Card***Build a scenario-based consumption ecosystemMany industry insiders pointed out that the credit card market has entered an era of stock competition, and scenario-based consumption has become the key to the transformation and development of banks. "In recent years, credit card institutions have improved user stickiness by establishing a closed loop of connection between customers and scenarios with the help of digital and intelligent business methods. At the same time, it digs deep into the real consumption needs of customers in the scene to achieve refined operations. The relevant person in charge of the credit card center of a joint-stock bank told reporters. At the same time, the person in charge said: "Building a scenario-based consumption ecology is not only the key to realizing the transformation and development of the credit card business, but also a powerful measure to meet the diversified consumption needs of residents and effectively reduce the cost of residents' expenditure." Industry insiders believe that the financial industry, as a bridge directly connecting the consumer market and supply, is the main force to stimulate consumption vitality and promote consumption upgrading. In the process of promoting consumption, expanding domestic demand, and stabilizing the economy, credit cards, as an important financial tool connecting consumers and consumption scenarios, should introduce more measures to benefit the people, stimulate residents' consumption potential, and better promote the steady growth of domestic demand. Zhou Maohua, a macro researcher at the financial market department of Everbright Bank, said: "The holiday season is often the peak season for consumption and shopping, and banks and other financial institutions have launched credit card consumption discount activities, which can play a role in expanding business and brand promotion. At the same time, through the in-depth integration of credit cards and different online and offline consumption scenarios, a full-scene ecosystem can be created, consumer experience can be improved, and consumption recovery can be promoted. Reviewer: Zhao Bai Zhinan Editor: Zhang Diange Proofreader: Wang Yin Producer: Yu Zhe Signed: Sun Hong