Recently, a controversial incident caused by road congestion has continued to ferment on social **. This incident not only exposed the problems of traffic management, but also plunged Chery Automobile into a brand crisis.
Many netizens have said that the unreasonable design of the road is one of the main reasons for congestion.
When there is a lot of traffic, due to the lack of effective grooming and management, vehicles are often crowded together, and it is difficult for drivers to judge how to queue up in an orderly manner. Some netizens pointed out that when they were lining up, they couldn't see the traffic in the distance at all, so they could only follow the car in front of them, and they might have deviated from the original lane unconsciously. It also makes one wonder if many drivers really understand traffic rules such as "zip-lining" or "alternate traffic".
However, it is regrettable that when faced with this situation, Chery Automobile seems to be eager to maintain and praise its own KOC (key opinion consumer) without any verification.
This approach was considered too sloppy and inconsistent with the image of a responsible automotive company. Industry insiders pointed out that it doesn't matter if you don't understand marketing, what you are most afraid of is that blind marketing will ruin your reputation and image.
Chery Automobile has always been known for its excellent brand marketing, but this incident has raised questions about its brand image. Brand marketing is important, but if you ignore the most basic security issues, then this kind of marketing is undoubtedly a failure. As a well-known automobile company, Chery Automobile should pay more attention to product quality and user experience, rather than rushing to maintain the so-called KOC.
Road safety is the basic responsibility that every car company should bear, and any negligence may bring irreversible consequences.
At the same time, the relevant departments should also strengthen the management and supervision of road traffic, improve road design and traffic facilities, and improve traffic management efficiency and service levels. Only by working together can we create a safe, smooth and orderly traffic environment and make people's lives more convenient, comfortable and beautiful.
This incident is also a wake-up call for each of us. In daily life, each of us should pay more attention to traffic safety issues and improve our traffic safety awareness.
Only when each of us acts can we build a better future together.
In short, this incident reminds us once again that brand marketing and road safety are not opposites, but complement each other. Car companies should always put user safety first in order to remain invincible in the fierce market competition.