Just after the Spring Festival in 2024, the domestic auto brand BYD launched a "big battle" for joint venture fuel vehicles. Qin PLUS and Destroyer 05, two hot-selling models, launched the Glory version at the same time, and the starting price was lowered to 7980,000 yuan, ** into the era of "7". This is another fatal blow to the joint venture fuel vehicles, which not only further increases the penetration rate of domestic new energy vehicles, but also consolidates the position of Chinese brands in the industry.
Li Yunfei, general manager of BYD's brand and public relations department, said: Thanks to BYD's large-scale effect and the advantages of the whole industry chain (upstream to parts and assemblies, downstream to finance, insurance and sales services), our plug-in hybrid can be lower than the same level of fuel vehicles, not only lower than fuel vehicles, but also can be fueled and electric, ultra-low fuel consumption! So, next, who will buy a fuel car?!
Truly! A more than 70,000 A-class plug-in hybrid family car, not only has a lower advantage than fuel vehicles, but also has five subversive experiences of "fast and quiet, smooth green", and key manufacturers can also make profits. Especially at present, major car companies are still trying to achieve"The same price for oil and electricity"BYD has taken the lead in bringing the domestic automobile market into a new era of "electricity is lower than oil", which is a major benefit to the product upgrading of the entire automotive industry and tens of millions of consumers, and has once again accelerated the development process of the oil-to-electricity industry.
Recall that a few years ago, the advent of Qin PLUS DM-i completely broke the Japanese dominance in the A-class family car market, with only more than 110,000 ** dare to soar the same level of fuel vehicles, so that the market is also in an uproar, instantly so that the joint venture hybrid car has no advantage. After two years, the launch of the Qin PLUS Champion Edition has brought the A-class plug-in hybrid car market to below the "6" digits, which has formed a huge impact on fuel vehicles, and now the Qin PLUS and Destroyer 05 "plug-in double heroes" have made a glorious attack again, further consolidating the position of Chinese auto brands in the A-class car market.
If the domestic brands in the new energy track are the latecomers, then BYD is undoubtedly the dark horse in the track, and the price is high"7"The prefix Qin plus is very lethal, and it is definitely the existence of subverting the existing market system! The reason is as Li Yunfei said, BYD's control of the first chain is not only "complete", but also highly "vertical", and BYD's highly automatic control of the new energy industry chain is the "confidence" of the sharp price reduction.
In 2023, according to the National Bureau of Statistics, the production and sales of plug-in hybrid vehicles will increase by more than 80% year-on-year. This shows that plug-in hybrids have become the new darling of the automotive market, and their sales are showing rapid growth, and for global automakers, plug-in hybrids are an important means of meeting customer demand and transitioning to electrification. BYD's DM plug-in hybrid model accounted for 36 percent of the cumulative sales of more than 3.2 million units58% of the market has truly led the reversal and explosion of the plug-in hybrid market.
DM plug-in hybrid is not only lower than fuel vehicles, but also can be fueled and electric, and it is not an exaggeration to say that it is a subversive of fuel vehicles. It is with this forward-looking and extensive layout of the whole industry chain that BYD can become more and more sophisticated in terms of scale effect and cost control capabilities, not only achieving explosive growth in sales, but also greatly reducing the cost of car manufacturing, and laying a solid foundation for the escalating terminal war.
BYD launched the "plug-in duo" two plug-in hybrid models"7"As a start, the successful realization of "electricity is lower than oil", will inevitably be able to meet the needs of more consumers, reduce the cost of consumer car purchase, thereby accelerating the replacement of oil vehicles to electric vehicles, which will make the penetration rate of new energy vehicles increase rapidly, and BYD will continue to expand its competitive advantage in the market.
With innovation and breakthroughs again and again, BYD has not only pioneered"The same price for oil and electricity"The precedent has brought the car market into"Electricity is lower than oil"This has undoubtedly attracted widespread attention and strong repercussions in the market. This series of measures not only injected a strong impetus into BYD's sales growth this year, but also opened a new chapter for the development of the industry.
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