As the Spring Festival approaches, the flavor of the New Year is getting stronger and stronger. On February 2, Wumart Group and Prince Gong's Mansion Museum joined hands to create a co-branded IP product, bringing a unique cultural feast to the general public.
The centuries-old history of the palace contains the concept of elegant life in Chinese culture, which is in line with people's pursuit of a better life. Nowadays, Wumart and Prince Gong's Mansion Museum have joined hands to integrate the "Fu" culture into the product, launching a mouthful of Fu Cake Gift Box, "Bao Baoqi" woven cloth handbag and other products, a mouthful of Fu Cake Gift Box contains three flavors of dim sum, using complex production technology, selected salted egg yolk, meat floss, mountain, red beans as the main ingredients, presenting exquisite deliciousness, using the shape of Prince Gong's Mansion window to make a delicate appearance, with the beauty of decoration, the beauty of profound spirit contains profound cultural heritage, combined with the traditional Chinese "Fu culture", Conveying the beautiful meaning of heaven, earth and people, it not only allows more people to feel the charm of traditional Chinese culture, but also brings consumers a richer and more connotative shopping experience.
In addition, Wumart also opened a blessing booth in the New Year's goods market, wrote blessing words, and sent blessing bags. On the same day, a total of more than 600 consumers participated in the market interaction and snapped up lucky bags, and the 10,000 copies of Prince Gong's Mansion Museum co-branded handbags released on the first day were sold out on the same day. While purchasing goods, they also appreciated the profound heritage of "Fu" culture.
The launch of this series of activities not only enriches the shopping experience of consumers, but also brings the "Fu" culture into thousands of households, so that more people can feel the charm of traditional Chinese culture and feel the beauty of things.
At this stage, consumers are paying more and more attention to traditional culture, and the inheritance of culture has gradually increased the cultural confidence of young people. Therefore, the IP products jointly created by Wumart and Prince Gong's Mansion Museum also want to continue to inherit culture and embark on a consistent path between the long tradition and the trend of the times. The relevant person in charge of Wumart said, "This IP co-branding is not only launched during the Spring Festival, but will last for a whole year, we hope to bring the concept of 'inheritance' to everyone, just like this time many old people bring their grandchildren to visit the Wumart market, write blessing characters, play games, this is the intergenerational inheritance of traditional culture, we hope to have cultural integration and resonance with young consumers, and get more satisfaction at the spiritual level." ”
It is reported that in the future, Wumart will launch more new products with Prince Gong's Mansion Museum to continue to inherit and carry forward China's excellent traditional culture.
Text: Beijing Youth Daily reporter Li Jia.
Photo by Beijing Youth Daily reporter Fu Ding.
Edited by Tan Weiping.