The 2024 Spring Festival box office battle started on February 10 and attracted a lot of attention.
Compared with previous years, this year's Spring Festival stalls have shown obvious weakness from movie themes to pre-sales, and even no new film in the entire schedule can pre-sell more than 200 million. However, judging from the box office performance on the first day of the Spring Festival, the box office competition of the top three is extremely fierce, and the champion of the Spring Festival stalls is full of suspense.
The box office of "Flying Life 2" on the first day of the Spring Festival stall was as high as 17.9 billion, which lasted 7 hours to win the championship! and "Bear Infested" bucked the trend and rushed to third place.
As of 7 o'clock on February 10, the top three single-day box office on the first day of the Spring Festival stalls were "Flying Life 2", "Hot and Hot" and "Bear Infested: Reversing Time and Space".
Flying Life 2" accounted for 26 films on the first day3%, while the box office share is as high as 272%, and the box office on the first day was 1A breakthrough of 7.9 billion.
Han Han's movie "Four Seas" did not perform as expected at the box office, and when promoting "Flying Life 2", the main focus has completely shifted to Shen Teng. Although the film still continues Han Han's convention, that is, the combination of racing and cold humor comedy, this time "Flying Life 2" invested 3500 million production costs, presenting eye-catching visual effects and wonderful racing scenes.
During this year's Spring Festival, there are no special effects blockbusters released, and "Flying Life 2" may attract audiences who like to watch big scenes.
The movie "Hot and Hot" accounted for 27% of the first-day schedule, and the box office accounted for 268%, resulting in a certain degree of inversion of the box office ratio, and the film's current first-day box office has reached 17.4 billion.
Like "Flying Life 2", the only highlight of "Hot and Hot" this time is Jia Ling.
Jia Ling mainly presents a **100-pound image in the movie, which is also one of the many highlights of the movie. Therefore, the audience does not have much worry about whether she can succeed**, after all, she already has her ** image in the trailer of "Hot and Hot", and it can be said that her efforts this time are indeed very commendable.
The main problem for the film is whether its quality can keep up.
The box office gap between "Hot and Hot" and "Flying Life 2" is minimal.
The box office champion on the first day of the Spring Festival will be revealed in the evening, but both films face similar dilemmas. They both use inspirational themes and sketch-style jokes, resulting in a high degree of overlap in the audiences of the two films. As a result, the question of whether there will be enough viewers willing to buy tickets is also a question that can also trigger aesthetic fatigue.
Bear Infested thus gets a chance.
On the first day of release, the proportion of films scheduled for "Bear Infested: Reversing Time and Space" reached 106%, while the box office share is as high as 206%。Compared with other new films in the same period, the attendance rate of the film is significantly higher, and the box office on the first day exceeded 13.4 billion.
Although "Bear Infested" only arranged a very small number of film screenings, it achieved excellent results in the top three at the daily box office.
In previous years, "Bear Infested" usually made efforts in the later stage, but due to the recession of new films in the Spring Festival file this year, this movie became the goalkeeper of the Spring Festival file and took the lead. Shen Teng and Jia Ling will face a strong opponent, once there is a problem with word-of-mouth, it is possible for "Bear Infested" to win the Spring Festival box office championship!
Article 20 is a bit adventurous.
The proportion of films scheduled on the first day was 197%, while the box office accounted for only 166%, which makes it one of the most serious inverted box office ratios among the new films in the Spring Festival file. Although the box office reached 10800 million yuan, but considering that the word-of-mouth has not yet been formed, it is likely to be caused by the audience's lack of confidence in the main creative team.
Zhang Yimou's films have achieved good box office results in the past two years, but this is not based on word of mouth, but on marketing.
The comedy "Man Jianghong" is dominated by Shen Teng, and the box office has exceeded 4.5 billion, while "Solid as a Rock" has played a large-scale signboard, but it still has to be mosaic on the big screen, which has become a joke. Zhang Yimou's reputation is no longer a guarantee of quality, and his new work "Article 20" once again adopts a star-studded routine, but most viewers choose to wait and see. Fortunately, the realistic theme of "Article 20" is relatively scarce in the current schedule.
As long as the quality of the movie is passable, the box office in the later period is still worth looking forward to.
Andy Lau's new film only received 30.23 million box office 7 hours after its release, will it become the bottom work at the box office?
Among the four new films, except for the top four before the first day of the Spring Festival, the rest of the films basically failed to succeed.
The movie "Mr. Red Carpet" starring Andy Lau accounted for 8 films on the first day5%, but the box office share is only 46%, and the attendance rate is even lower than that of new films in the same period. This shows that it is not that the theater chain does not give enough film scheduling, but that the audience is not interested in the film.
The box office on the first day of the movie has reached 30.23 million, and the ticket-buying platform even estimates that the final box office is less than 300 million.
In my opinion, there is an obvious problem with "Mr. Red Carpet", the audience is actually not interested in the trivia of the entertainment industry. Andy Lau's Lau Wai-chi is set as a superstar in Hong Kong, but Hong Kong films have lost the support of young audiences in recent years. In addition, the film tries to attract the audience through the so-called daring satire of the entertainment industry, but this attempt seems somewhat insignificant compared to the major events in the entertainment industry in reality.
The movie "Let's Shake the Sun Together" released on the first day accounted for 72%, with a box office share of 36%, the attendance rate is also sluggish, with only 23.99 million first-day box office.
Compared with "Mr. Red Carpet", the movie "Let's Shake the Sun Together" is starring young actors, the production cost will not be too high, the box office is expected to reach two or three billion, and the pressure to return to the cost is relatively small. In addition, because the movie focuses on the theme of love, there may be a wave of outbreaks on the fifth day of the Lunar New Year and Valentine's Day.
"Eight Rings: The Nether of the Canopy" and "Huang Pi: The God of Wealth Cat from the Sky" need no elaboration.
The number of films scheduled is almost zero, and the box office on the first day is only 290,000 for one movie, and the other is only 560,000, unless there is a miracle, it will definitely become a loser at the box office of this year's Spring Festival.