Recently, IDC released a report on the global smartphone market in 2024. According to the report, IDC believes that 2024 will be the year when the smartphone market returns to growth. According to **, smartphone shipments are expected to reach 1.2 billion units in 2024, up 28%, followed by low-single-digit growth through 2028.
In IDC's view, device replacement cycles and growing demand from emerging markets are undoubtedly key drivers of the overall market recovery, but recent technological developments have brought new dynamism to the smartphone space. Among them, folding screen mobile phones are expected to increase by 37% year-on-year, and shipments will reach 25 million units in 2024. In addition, artificial intelligence (AI) has quickly become a critical part of smartphones, which will also prompt users to switch to new ones.
IDC analysts say consumers are willing to pay more for high-end phones, and innovation in foldable phones and on-device AI will further drive this trend. By 2024, shipments of next-generation AI smartphones will reach 1700 million units, accounting for nearly 15% of the total smartphone market, even more than AI PCs. With the continuous promotion of industry players, the next generation of AI smartphones will grow rapidly after 2024.