The business war of enterprises in the United States has made Amazon, the world's largest e-commerce company, tremble. What's the situation? These *** companies are giants, one is Shein (Shein), the other is the overseas version of Pinduoduo (Temu), and the two companies sue each other.
Shein sued Pinduoduo, and on the overseas Internet, many of Shein's ** links were secretly replaced by their own. It's obviously Shein's icon, and when you click it, it becomes Pinduoduo's**interface,Only in the official store can you**To Shein's app。 This kind of goods are not right, and it is common to sell dog meat on the head of a sheep, but it rarely happens in big brands. We know that many companies in China have developed in this way, but this lawsuit was fought in the United States.
In addition, the overseas version of Pinduoduo is also suing Xiyin. The lawsuit is that you coerced my supplier, deceived my supplier, used your mobile phone to log in to our account on the spot, checked our background data, and forcibly cooperated with others, and were not allowed to cooperate with my PDD again. But because most of the suppliers are in China, it's hard to explain the ins and outs of this in a U.S. courtroom.
And the business war between the two of them is to earn enough traffic, although they are competing with each other, it seems to be a little malicious, but this is just like Coca-Cola and Pepsi back then, the kind of advertising full of competition and hostility, it is very exciting, everyone loves to watch, and it has attracted a lot of attention.
And why are the Amazons trembling? Amazon is the world's largest e-commerce platform and a company that solves a large number of jobs in the United States. If its traffic goes down, how much impact will it have on the U.S. economy, and there is an important data that has already made Amazon feel a huge crisis. According to Amazon's calculations, the average time spent on Amazon by a U.S. user who opens an e-commerce platform app to shop is between 10 minutes and 11 minutes. And how much is Shein and Temu? temu is close to 19 minutes, Shein is about the same time, and sometimes more, because it focuses on fashion goods, so the selection time is a little longer.
Although these *** brands are fighting, they all occupy a lot of Americans' online shopping time. If this situation continues, it goes without saying that Amazon is gradually declining. Amazon has always attached the most importance to good service, and Temu is more simple and rude in dealing with problems, refunds if there are complaints, no need to return them, and keep things for themselves. Then go to the merchant to give feedback, if you don't do well, after the complaint rate is reached, the product will be directly removed from the shelves. Amazon would like to ask, why does it completely ignore the supplier and the feelings of the merchant? Temu said, I have too many suppliers here, and you must know that our merchants are not only in China, but also many in Southeast Asia, and the goods are very sufficient, in order to let you compete. As long as I maintain consumers, as long as consumers stay with me long enough, as long as the number of consumers is enough, the merchants themselves will make changes and continue to cater to the preferences of consumers.
Therefore, being harsh is to the upstream party, treating customers and consumers is absolutely what they want, and refunds do not need to be returned, so that you can't find fault. And Amazon, which is proud of its exquisite service system for so many years, has failed in the face of simple and rough play, especially in the process of sluggish global demand. This is the situation where Chinese giants seem to be competing with each other overseas, but in fact this fierce competition is driving players out of the table.
Now when the giants of the world are watching the dragon and tiger fight, Amazon is also the first to react, thinking that if it continues to fight like this, it will be over first. So Amazon is ready to make adjustments, and this fierce competition between the two Chinese giants overseas continues, and it is possible that the overseas version of Douyin (TikTok) will also be involved in the future. A few years later, if you look at it again, how many of these Western e-commerce platforms that were originally arrogant are enough for our Chinese e-commerce giants? Newbie Mentoring Program
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