From 2013 to 2024
Aidip has walked hand in hand with CCTV Spring Festival Gala for 12 years.
Through with CCTV Digital and so on.
A number of art and design teams collaborate and innovate.
Help CCTV Spring Festival Gala to build.
A wonderful audio-visual feast intertwined with technology and culture.
In the past 12 years, the Spring Festival Gala has passed.
The use of cutting-edge technologies such as VR, AR, and holograms.
The time and space boundaries of the stage have been expanded.
Realize the interweaving and presentation from the real stage to the integration of virtual and real.
His artistic imagination and creative realization.
It has developed by leaps and bounds.
On the stage of the CCTV Spring Festival Gala in those years.
What are the memorable memories of innovative visual "techniques"?
Let's take stock.
In 2013
Keywords: intelligent display control, ultra-high-definition cluster rendering.
In 2013, the CCTV Spring Festival Gala used a total of about 8000 square meters of screens to form the stage background, the area and number of screens reached the highest in history, and the total output signal reached 108 channels. At the same time, due to the use of multiple super-large screens, the maximum ** resolution broadcast by the rendering broadcast server reached 1920 4464, which was also the highest in the Spring Festival Gala in previous years. Through the introduction of the industry's leading large-screen intelligent display and control system and ultra-high-definition cluster rendering technology, the 2013 CCTV Spring Festival Gala not only realized the ultra-high-definition cluster rendering, intelligent synchronous broadcast and comprehensive management and control of the entire stage's sky screen, ground screen, and side screen, but also created a highly appealing 3D stereo visual effect.
In 2014
Keywords: mobile LED screen, dual-screen interactive technology.
In order to achieve the integration of rhythm scheduling and atmosphere with the actors, the 2014 CCTV Spring Festival Gala played a great role in creating a stage atmosphere through five huge LED mobile screens and lifting LED columns. At the same time, the live broadcast of the 2014 Spring Festival Gala adopted dual-screen interactive technology, which interacted frequently with the audience outside the venue in real time, and gained super popularity, with a total of 21 followers on global social networks within 60 hours700 million people.
In 2015
Keywords: holographic projection technology.
In the 2015 CCTV Spring Festival Gala, mature holographic projection technology has become a highlight in the presentation of stage art. Li Yuchun's program "Splendid" uses the top holographic projection technology at that time, through the early shooting, and then after the post-keying processing, the use of ultra-short throw, high lumen projector, projection of the image to the floor screen, the formation of the reflection of the image, and finally superimposed ** special effects to synthesize the production of the program, vividly showing the charm of Chinese embroidery art.
In 2016
Keywords: virtual implantation, intelligent robots, drones.
The virtual implantation of the 2016 CCTV Spring Festival Gala used optical tracking technology for the first time to directly analyze the "feature points" of the images collected by the optical sensor, so as to establish a "point cloud" model for positioning. The camera position using optical tracking can move freely without restrictions, showing the virtual elements and the aesthetic visual effects of the actors and the stage in a 360-degree all-round way, which greatly enriches the display space and shooting methods of virtual implanted content. At the same time, during Sun Nan's singing "Rushing to the Peak", 540 Alpha 1S robots performed dances. At the same time, the drone that was applied to the content of the Spring Festival Gala for the first time, with the ** melody slowly rising, formed a performance queue in the air, leaving a deep impression on people.
In 2017
Keywords: VR panoramic live broadcast, liftable screen stage.
In 2017, CCTV Spring Festival Gala launched VR panoramic live broadcast, multi-camera, multi-angle live broadcast and on-demand production of related program content, and the audience can immerse themselves in the Spring Festival Gala through the CCTV client**VR version of the Spring Festival Gala. At the same time, the number of liftable screens on the stage of the CCTV Spring Festival Gala in 2017 reached a record 173. Among them, there are 132 on the ground, 41 in the sky, and 132 LED high-definition screens5 meters, presenting the audience with a beautiful scene of heaven and earth being integrated, creating a dreamy stage effect.
In 2018
Keywords: particle tracking systems, drones, holograms.
The stage design of each program of the 2018 CCTV Spring Festival Gala integrates advanced technologies such as laser matrix, particle tracking system, drone, and holographic image to create a beautiful, shocking, magical and dreamy performance conception and stage space. At the same time, in order to allow the audience to understand the process of the Spring Festival Gala more closely and from more angles, CCTV Spring Festival Gala has set up a total of 14 shooting cameras in the core area of the performance, including 6 channel machines, 7 cloud cameras, and a 360-degree camera to show a full-angle Spring Festival Gala.
In 2019
Keywords: large-area LED screen, 4K ultra-high definition, AR ** packaging.
The main screen of the main venue of the No. 1 hall of the 2019 CCTV Spring Festival Gala is 23m*125m, with an area of about 287 square meters, using P2 pixel pitch, the signal can reach 4K ultra-high-definition image quality, and the access mode of dual signal and dual power supply is used to ensure the safe broadcast of screen equipment. A large number of ice screens were used in the main venue, covering an area of 1,451 square meters, bringing a fantastic stage effect to the Spring Festival Gala. At the same time, the 2019 Spring Festival Gala adopts all 4K ultra-high-definition AR** packaging technology to improve the packaging effect of the program and the appeal of the screen, using 6 virtual machines, a total of more than 10 programs are produced using 4K** virtual technology, and for the first time, real-time transmission through 5G network 4K HD**, so that the audience can enjoy the shocking picture quality brought by ultra-high-definition pictures.
In 2020
Keywords: 360-degree full-vision LED, integrated full-process working environment.
In 2020, the CCTV Spring Festival Gala will continue to use the live broadcast mode of "Beijing Main Venue and Local Branch Venue", and the stage of the main venue of Studio 1 adopts a 360-degree full-vision LED presentation effect, and a large number of P185 and P3 large screen hardware, the actual resolution of the main screen exceeds the 8K production needs. In order to further ensure the security, stability and reliability of the signal, a total of 36 main and standby servers were used, and through the integration, linkage and parallelism of 3 sets of systems for large-screen material cutting and large-screen monitoring, an integrated whole-process working environment was formed, which effectively solved the problems of low efficiency and high risk in cutting, synthesis, and high-risk in the cutting, synthesis, and high-speed links of about 6,000 ultra-high-definition files in 132 channels, providing security and all-round technical support for the Spring Festival Gala.
In 2021
Keywords: AR XR, cloud recording, holographic projection.
The 2021 CCTV Spring Festival Gala is the crystallization of the integration and innovation of cutting-edge technologies such as 5G, AR XR, cloud recording, holographic projection, and artificial intelligence. The party adopts 5G+4K 8K+VR mode to achieve multi-camera, multi-dimensional, and immersive accompanying live broadcast, and the program "Niu Up" COSCO Andy Lau and Wang Yibo in Hong Kong performed on the same stage with the robot cow, so that "time and space shuttle" is no longer a dream, and the scene of 18 "Li Yuchun" wearing 18 different costumes on the same stage in "Landscape Ni Dress" is even more shocking. In addition, Luo Tianyi, who sang on the same stage with Wang Yuan and Sister Moon, also became the first virtual person to appear on the Spring Festival Gala.
In 2022
Keywords: 720-degree dome space, 4306 flat LED screen, 8K naked-eye 3D
In 2022, the CCTV Spring Festival Gala used LED screens for the first time to create a 720-degree dome space, and the giant screen dome design made the audience seats and the main stage integrated. The 4,306 square meters of LED screen constitutes a highly malleable three-dimensional studio space, and the party also makes full use of XR, AR virtual vision technology, holographic scanning technology and 8K naked-eye 3D presentation technology to bring lifelike stereoscopic images to the audience. The Spring Festival Gala uses an AI multi-modal motion capture system to collect the actors' movement tracks and shapes, and uses AI algorithms to calculate the three-dimensional coordinates of the actors' body images in real time to create a magical visual effect of virtual and real interaction.
In 2023
Keywords: large-area LED display, high frame rate content synchronous broadcast control, vertical screen aesthetics.
The 2023 CCTV Spring Festival Gala will continue to use large-area LED displays and multi-screen presentations to create an immersive Spring Festival Gala. At the same time, in order to improve the clarity and smoothness of the picture, the 2023 CCTV Spring Festival Gala will increase the frame rate of the material to 50 frames per second. In order to ensure that the ultra-large-scale screen can receive the same frame, the intelligent broadcast control system has upgraded the first-class encoding and decoding capabilities, ultra-high-definition cluster rendering capabilities, and synchronous broadcast control capabilities to achieve the unification and synchronous broadcast control of ultra-high-resolution and high-frame-rate digital content, so that the screen display picture is more delicate, the color reproduction is more realistic, and the visual level is richer. At the same time, in 2023, the "Vertical Screen to Watch the Spring Festival Gala" will use the "split screen" effect for the first time, and through the split screen effects such as double oblique separation, horizontal and vertical fast separation, three points, and four points, it will bring more unique perspectives to the audience in front of and behind the scenes of the Spring Festival Gala.
In 2024
Keywords: VP film production mode, immersive stage interaction system.
In 2024, CCTV Spring Festival Gala will introduce the VP (virtual production) film production mode to create an XR (extended reality) + VP virtual and real fusion ultra-high-definition production system, and present a beautiful and lifelike virtual and real space through new shooting methods such as dynamic storyboard rehearsal and virtual and real light and shadow linkage. At the same time, the Spring Festival Gala deployed an immersive stage interaction system in the studio hall for the first time, capturing the wonderful moments in the program through a free-view ultra-high-definition shooting system that collects actors' movements in an all-round way, and bringing the audience a visual experience of integrating people and scenery through AI production and AR (augmented reality) real-time rendering.
He has been deeply involved in the digital content industry for 20 years.
Eddeep is based on.
Independent innovation of real-time 3D graphic image technology.
It was provided for the CCTV Spring Festival Gala.
Intelligent broadcast control, ultra-high-definition cluster rendering and.
Vertical screen to watch the Spring Festival Gala "** packaging and other technical and artistic services.
With localized core technology and products.
Help CCTV Spring Festival Gala stunning visual presentation.
Joined hands with CCTV Spring Festival Gala for 12 years.
It is not only the end of memories, but also the starting point of moving forward.
In the future, EDIP will continue.
Promote the deep integration of technology and art.
Continuously improve the production efficiency and presentation of digital content.
Let more visuals be shared.
A little more of our image.