In today's consumer market, middle-class women are becoming a force to be reckoned with. They pay attention to quality of life and pursue high cost performance, and discount retail just meets this demand.
Just recently, during the Spring Festival holiday, middle-class women flocked to discount retail, driving the sales of discount companies such as online and offline outlets to soar, setting off a consumption boom in the whole society.
According to the latest data, during this year's Spring Festival, Wangfujing Outlets and shopping malls saw a year-on-year increase of nearly 20% in sales and a year-on-year increase of nearly 30% in passenger flow.
Behind this brilliant achievement, it is inseparable from the strong support of middle-class women. They lingered in the outlet area, carefully selecting their favorite products, not only to meet their own consumption needs, but also to purchase a large number of goods for their families.
Similarly, the purchasing power of middle-class women should not be underestimated. During this year's Spring Festival, the sales of the Year of the Dragon-themed sweatshirt on Vipshop increased by 3 times, and the new Chinese clothing was snapped up by a large number of middle-class women.
The sales of clothing with the theme of new Chinese style have doubled compared with January last year, and the sales of new Chinese style ** have increased by nearly 2 times. In many communities, the number of Vipshop's fan packages has increased significantly, and some netizens said: "The middle-class women who stand in the C position of home shopping have too strong spending power, and the express delivery of Vipshop in the community during the Chinese New Year is piled in piles." ”
The reason why middle-class women fall in love with discount retail is that discount retail satisfies their pursuit of quality life. On the discount platform, branded products allow middle-class women to enjoy high-quality goods and services without increasing consumer spending at a lower price.
On the other hand, discount retail is also in line with the importance of middle-class women on cost performance. They do not blindly pursue the best quality and high brand, but pay more attention to the actual value and cost performance of goods.
With the continuous upgrading of the consumer market and the increasing diversification of consumer demand, the discount retail industry will continue to maintain a strong momentum of development. As an important force in the consumer market, middle-class women will also continue to promote the development of the discount retail industry.
More and more new middle-class women are becoming accustomed to spending in discount stores to meet the daily needs of their families, and in order to "please" them, discount platforms put the most cost-effective goods at the forefront, winning the consumption minds of middle-class women and opening up the growth curve.
Discount retail for middle-class women is an inevitable trend in the development of the consumer market. Their consumption concept of paying attention to quality life and pursuing cost-effective results complements the characteristics of high cost performance and quality assurance of discount retail. With the continuous release of the consumption potential of middle-class women, the discount retail industry will usher in a broader space for development.