Why is Hongyao shampoo so magical.
When you came to Hongyao Village, the first Changfa Village in China, when you carefully understood the principle of the magic of Changfa Village's rice water to maintain long, dark and shiny hair, I thought that for the rest of your life, you would use Dinghongyao shampoo.
This is my real feeling at the end of the day in Huang Luoyao Village!
Who doesn't love to have dark and shiny hair all their life?
However, the question arises again, is it the natural black and bright light of the Hongyao women or the credit of washing rice water?
After all, it's a matter of whether we can use it to wash and be black and shiny.
So, at 8:30 a.m., our team, eighteen bends in the mountain road, rushed to the Longji Terraces.
When it comes to China's No. 1 Changfa Village, Huangluoyao Village, and Hongyao, many people may not have heard of it; But when it comes to the Longji Rice Terraces, anyone who wants to go to the world should know it.
In the list of "Best Tourism Villages" in 2022 announced by the United Nations World Tourism Organization, Dazhai Village in Longsheng Autonomous County was on the list, becoming one of the two villages in China that were successfully selected.
Why was Dazhai Village selected from 136 candidate villages in 57 countries? The answer is the Longji Rice Terraces. This is the core area of the Longji Rice Terraces, which are the key to distinguishing them from other scenic spots: not just ornamental agriculture, but "ecological industry".
We started from the parking lot, all the way up the mountain, through one of the ancient villages, until the seven stars accompanied by the moon, and the nine-five dragon pool.
From the top of the hill to the bottom of the mountain
The magnificent terraced rice fields, with their smooth curves, are breathtakingly beautiful and overflow with the charm of the countryside. Is it the light of the Tyndall effect through the clouds that makes this charming ancient village more and more shocking.
Longji Terraces, also known as Longsheng Terraces, has a history of at least 2,300 years, which can be called the "original hometown of the world's terraces" and the world's top terraces.
In order to survive, the Longji people who have lived here for generations have created a magical rice landscape in the mountains with the cultivation and labor method represented by lotus root cultivation. It is even more wise.
We are only here once, tired and breathing, but the people who have lived here for generations, working at sunrise and resting at sunset, walk such a day every day, and in the blend with the mountains and rivers, there is the wisdom of national survival that has been isolated from the world for thousands of years.
The world knows the Longji Terraces, but they don't know Changfa Village.
Deep in this mountain, there is an ethnic minority, where women have the longest hair in the world and only cut it once in their lives.
This ethnic minority is the only Hongyao ethnic group in the thirteen villages of Longji, and lives in Huangluoyao Village, which is known as "the first long-hair village in the world".
For thousands of years, people here have grown and nourished their hair, cherishing it as if it were their life. In their hearts, long hair means "long and prosperous", symbolizing longevity, wealth, prosperity and good fortune. It is also said that the Hongyao people should have long hair, so that the long hair is wrapped around the man, and they can no longer run away.
How amazing is their long hair?
There are 90 households in the village, and the average length of the hair of the 180 women in the village is 1More than 6 meters, their hair is black and bright, strong and supple, no split ends, no yellow, no white, even 80-year-old women do not have a trace of gray hair.
At the age of 80 years old, with a 20-year-old head age, it has attracted the attention of countless people who love beauty, and the pursuit of beauty must remain young forever, in addition to the face, there is also a black hair.
The sisters, sisters-in-law, and grandmothers of Hongyao Longfa Village used their long hair to interpret this possibility:
The unique soil, the unique mountain spring, the unique rice, and according to the ancient secret recipe for hair nourishment, plus a variety of herbs to boil, with a unique fermentation process, to create this unique Hongyao rice water.
There is only one long-hair village in the world, and even the village next to Hongyao Village is very rare to have the hair of Hongyao Village.
So, our first curiosity comes from:
Is it the long black and shiny hair that comes with the red Yao girl's genes? It's still from their eternal secret recipe, Hongyao Rice Water.
To explore the mystery, you need to start from both angles:
1. Outsiders, washing the rice water of Hongyao, can they also grow black and long like Hongyao girl?
If you can, it means that you also have a chance, which is not unique to the Hongyao female gene;
2. What is the magic of rice washing water? What special nutrients does it contain that will keep it a legend for thousands of years?
Understanding the first question seems easy, but it is actually very difficult.
Because, the population of the Hongyao people here is already sparse, with about 180 people in 90 households.
More importantly, the Hongyao people still retain the matrilineal clan, that is to say, it is the woman who is in charge, and the man who marries is also a man, that is, the man is married, and the Hongyao woman marries a man and enters the door, and lives in this paradise-like village for generations.
So the people in this village are all surnamed Pan, with their mother's surname, and suddenly remembered that Pantene is also Pan, could it be that she also has a relationship here?
In other words, it is not easy to find the long black and shiny hair of a non-red Yao girl here. Fortunately, the hard work paid off, and we still found two people, and we happened to meet a person surnamed Kang with long and bright hair, who married to Hongyao Village from outside, and later according to the customs of the village, they also washed their hair with rice washing water here. A few years later, 17 Hair that was long and attached to her head.
Well, if you solve the first problem, it means that you also have the opportunity to have long, dark and shiny hair, as long as you use the same Hongyao shampoo.
Next, we have to understand why Hongyao rice water has such a miraculous effect, which can keep long hair almost forever youthful at the age of 80 and 20 heads, like hair immortality.
Next, our Mr. Xie of Hong Yao is going to appear again.
As a person who has been working in a family cleaning and care factory for a long time since he was 16 years old, and has been operating several well-known foreign cleaning and care brands for a long time after graduation.
He knew exactly what he wanted.
At the beginning, he just wanted to take the original ecology of Hongyao rice washing water out of the village and into the outside world, because of the shelf life and the sour taste of the original fermented product, it was obvious that it was impossible to be a direct and pure original ecological porter.
The secret recipe of ancient Chinese medicine, so modern science and technology, how to perfectly integrate the two, so that the ancient fermented rice water is the most intact at the same time, but also remove the sour taste and other bad experience.
The first step, of course, is to explore the secret ingredients. What kind of miraculous substance is contained in that jar of naturally fermented, seemingly ordinary rice washing water? Mr. Xie took the engineer and started the journey of unlocking the long hair password that belongs to the Hongyao woman behind it!
After a long period of communication with the grandmother, I studied their formula, studied their fermentation process, studied the best of the best rice water, and then started with the most basic research on the substances and components contained in it.
After a long period of research by the R&D team, a magical ingredient was finally discovered from the rice washing water fermented by the natural ancient method of the Hongyao people:
Bifida yeast! It is not only the star ingredient of top skincare brands, but also the key to deciphering the secret of Hongyao women's long hair for thousands of years!
Since it's so important, it's essential to understand what it means:
What is Bifida Yeast?
Bifida yeast is a metabolite, cytoplasmic fragment, cell wall component and polysaccharide complex obtained by culture, inactivation and cell lysis of Bifidobacterium microorganism, which is a mixture produced by bifidobacterium longum after fermentation and cell lysis, which is born with a biosimilar structure.
It is the best food for probiotics!
Bifida yeast contains amino acids, small molecule peptides, and collagen for trophoblasts, and because it is an intracellular product of probiotics, it has a small molecular structure and is easily absorbed by cells.
Just as human breast milk is the best nutrition for infants**, placenta and umbilical cord blood are the most suitable native resources for hematopoietic stem cell transplantation, and they are derived from bifida yeast in the cell of probiotics, which can be said to be the best and most nutritious food for probiotics.
God-level skincare ingredients in the cosmetics industry!
Bifida yeast is one of the most popular active ingredients in the cosmetics industry, and at the same time, it is also known as "one gram and one **", which has a dominant position in all skin care ingredients, and its market price is as high as more than 200,000 yuan per kilogram.
One of the reasons why bifida yeast is so expensive is that after the baptism of fermentation technology, its volume is broken down to much smaller than ordinary skin care molecules, which is more conducive to penetrating the skin barrier and being fully absorbed by the skin.
Second, because it is rich in a variety of beneficial elements required by biological cells, it can promote the expression of a variety of protein genes related to epidermal differentiation and barrier function, so as to exert multiple skin beautification effects such as wrinkle removal, repair, moisturizing, whitening, and enhancing elasticity.
Because bifida yeast contains highly active small molecules that are easy to absorb by the scalp, such as amino acids, small molecule peptides, and collagen, bifida yeast can improve hair loss, gray hair, dandruff, itchiness, scalp sensitivity, and oiliness from the root. It has deservedly become the core of the mystery of the long hair of the Hongyao clan.
The discovery of bifida yeast is significant, but the journey of discovery does not stop there, but continues to study further.
The microcosm of the rice washing water is further explored:
Rice water contains highly active enzymes, small molecule peptides, amino acids, proteins, probiotics, vitamins, and trace elements.
Seeing these abundant substances, there is one key word that cannot be ignored:
Fermentation, ancient fermentation!
Where the design to fermentation, the suitable environment for fermentation, fermentation control, there will inevitably be very important microbial colonies, therefore, from this point of view, continue to dig deeper, found that in the rice water, there are three kinds of probiotics: acidophilus, bifidobacteria, pentose pediococcus, of which bifidobacteria after culture, inactivation, decomposition, it forms the soul component of hair nourishment: bifida yeast!
Pediococcus pentose:
Gram-positive bacilli, 08~1.0 m, spherical cells, distributed in wort and fermented plant materials, such as sauerkraut, kimchi, rice water.
It can promote the absorption of nutrients, help improve immunity, and lower cholesterol.
It is used in food preservation, dairy fermentation, cosmetics and other fields. It can decompose oil, repair the barrier, delay aging, and regulate the balance of water and oil.
Lactobacillus lactophilus:
Probiotics in the human body, 05~1.3 μmx1.5 8 m, often curved, rod-shaped and branched, often bifurcated at the end, hence the name Bifidobacterium.
It is widely used in the digestive tract of humans and animals, ** and oral cavity, and can inhibit the growth of harmful bacteria in the human body, known as intestinal guards, and is used as a probiotic in food, medicine, cosmetics and other fields.
Bifidobacterium longum:
The intracellular product after breaking the wall is bifida yeast with a small molecular structure that is easy to absorb, which is often used in international high-end luxury skin care brands, and has the functions of improving skin immunity, anti-aging, anti-oxidation, anti-ultraviolet, rapid repair of damaged skin, and balancing metabolism.
Why do these probiotics have to talk about in such detail?
Let's take a look at the three important balance and repair effects of Hongyao rice water containing bifida yeast probiotics on the scalp:
1. Cleans the decomposition of dirt, bacteria and toxins, and can deeply clean the scalp without stimulating the scalp.
Red Yao Rice Water with Bifida Yeast Probiotics gently cleanses hair while having a powerful ability to decompose dirt, bacteria and toxins. On the premise of not stimulating the scalp, it can deeply purify the scalp, dredge the nutrient pathway of the hair follicle, completely remove the oil and dirt remaining on the scalp from the pores, and let the pores breathe freely.
2. Anti-aging repair, inhibit the growth of harmful bacteria, and improve scalp immunity.
Bifida yeast is known as "the best food for probiotics", and the red Yao rice water containing bifida yeast probiotics can inhibit the growth of harmful bacteria on the scalp and nourish the reproduction of beneficial bacteria, thereby increasing the number of good bacteria, repairing the damaged scalp, improving the scalp's own immunity, helping to resist photoaging, free radical damage, etc., so as to make the scalp healthier and younger.
3. Improve the scalp microecological environment.
Hongyao rice water containing bifida yeast probiotics can quickly improve the scalp microecological environment, so that the scalp can be kept in a healthy balance of water and oil balance, flora balance and metabolic balance, so as to improve a series of hair loss, gray hair, dandruff, itching, scalp sensitivity, greasy and other problems from the root.
From these three wonderful uses, it can be understood that through rice washing water, the natural dredging power can be realized, the scalp can be purified, and the nutrient channel can be opened;
On this basis, through natural herbal extracts, a nutritious diet is formulated for the scalp to nourish the scalp and nourish good hair.
This is the scientific interpretation path of the mystery of Hongyao shampoo to keep hair long and youthful forever.
By deciphering the nutrients and complex skills of Hongyao's "rice washing water" that has been inherited for thousands of years, the next step is how to further optimize its fragrance on the basis of restoring it.
Through blending, research, and research on a variety of natural herbs, the secret recipe fermentation technology suitable for the scalp was formulated, and the nutrients of the rice water were extracted and used in Hongyao shampoo through fermentation technology, and finally in 2008, the first bottle of Hongyao shampoo was born.
Once Hongyao was born, it became a professional cinema high-end washing and care brand specializing in scalp and hair research on anti-aging, black hair, and dense hair.
The birth of Hongyao, the first beneficiary is Ali of Hongyao's iron triangle.
Ali had long hair and waist-length, and asked curiously when she saw it
Are you making Hongyao shampoo and learning from Hongyao girls to have long hair?
No, everyone has a love for beauty, and I like to have long hair since I was a child, but I didn't keep it long before, and I always had a slit."
Mr. Xie smiled after hearing this:
The first time I met Ali, at that time, her hair was like a golden lion king, yellow and bursting...
Later, because of the use of red Yao, after using the red Yao for a long time, the yellow and slit yellow hair that is not long has evolved into long, black and bright hair.
As a cinema brand, how did Hongyao go into the distance?
The story of the Red Yao Iron Triangle and the distance is the era of the distant tourist group ten years ago.
Talking about the experience with distant teachers. Brother Xie said that this is thanks to Ali.
More than ten years ago, Ali, who was still a little girl, loved to brush Weibo, brushing and brushing, and one day suddenly saw a man who was fighting the sword world, he worshiped heroes, and became his fan on Weibo.
This man, everyone is familiar with, he is a distant teacher.
Later, Ali was in charge of Hongyao's online sales, that is, **, Tmall store.
The iron triangle that doesn't understand e-commerce, found a distant teacher, and then their e-commerce, how interesting is it?
Mr. Xie said that they really don't understand e-commerce, every time they find a distant teacher to learn something, they can be comfortable with Tmall for half a year, and after half a year, they will go to a distant teacher again....
At the first time when the distant tourism group did the distant private domain, Hongyao had already come to the distance, so why did so many veteran players have good feedback on the long-term use of Hongyao!
When you are familiar with and have a preliminary understanding of the many mysteries of Hongyao shampoo, how can you be willing not to use Hongyao?
Don't you like long hair that is eternally young, black and long and bright, after all, white-haired beauties are extremely rare!
Don't you like smooth hair!
You'll love it, as soon as you start with Hongyao! Snail.