Reporter of China Industry NewsMa Yan
Since 2023, the automotive industry has been "full of gunsmoke" and continuous involution, but Chinese automobiles have lived up to expectations and are still moving forward firmly and steadily under heavy pressure, especially the rapid growth of the new energy vehicle market, which has become a bright spot in China's automotive industry.
According to data from the China Association of China, from January to November 2023, the production and sales of new energy vehicles will be 84260,000 and 83040,000 units, up 345% and 367%, with a market share of 308%。
The continuous improvement of the production, sales and market penetration rate of new energy vehicles will strongly support the strong growth of the overall auto market in 2023, and also make the industry full of expectations for the future of new energy vehicles. Zhang Yongwei, vice chairman and secretary general of the China Electric Vehicle 100 Association, said that in 2023, the annual sales of new energy vehicles (including exports) will be about 9.5 million units, a year-on-year increase of about 37%. It is estimated that in 2024, the production and sales scale of new energy vehicles in China is expected to reach 13 million, with a growth rate of about 40%, the overall penetration rate of more than 40%, and the monthly penetration rate of passenger cars is expected to exceed 50%, ushering in an important milestone in industrial development.
Since 2023, relevant departments have frequently launched policies related to consumption vouchers, subsidies, and improvement of charging infrastructure for new energy vehicles, injecting strong impetus into the development of the new energy vehicle industry.
On January 30, 2023, the Ministry of Industry and Information Technology and other eight departments jointly issued the "Notice on Organizing and Carrying out the Pilot Work of the Comprehensive Electrification of Vehicles in the Public Domain", requiring the improvement of charging and swapping infrastructure and the construction of a moderately advanced, balanced, intelligent and efficient charging and swapping infrastructure system.
On May 17, 2023, the National Development and Reform Commission and the National Energy Administration jointly issued the "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles in the Countryside and Rural Revitalization", focusing on the bottleneck problem of restricting new energy vehicles in the countryside, and putting forward specific measures in innovating the construction, operation and maintenance mode of charging infrastructure in rural areas, supporting the purchase and use of new energy vehicles in rural areas, and strengthening the management of new energy vehicle publicity services in rural areas.
On June 8, 2023, the "Guiding Opinions on Further Building a High-quality Charging Infrastructure System" issued by the General Office of ** proposed that by 2030, a high-quality charging infrastructure system with extensive coverage, moderate scale, reasonable structure and perfect functions will be basically built, which will strongly support the development of the new energy vehicle industry and effectively meet the important goal of the people's travel and charging needs.
On June 19, 2023, the Ministry of Finance, the State Administration of Taxation, and the Ministry of Industry and Information Technology issued the Announcement on Extending and Optimizing the Vehicle Purchase Tax Reduction and Exemption Policy for New Energy Vehicles, clarifying the preferential policies for the purchase tax of new energy vehicles in the next four years to support the development of the new energy vehicle industry and promote automobile consumption.
On December 11, 2023, the Ministry of Industry and Information Technology, the Ministry of Finance, and the State Administration of Taxation jointly issued the Announcement on Adjusting the Technical Requirements for New Energy Vehicle Products for Vehicle Purchase Tax Reduction and Exemption, clarifying the technical conditions and implementation requirements applicable to the vehicle purchase tax reduction and exemption policy for new energy vehicles after 2024.
At the local level, the promotion and application of new energy vehicles have also been accelerated through the introduction of relevant policies and measures.
From the beginning of the year to the end of the year, a series of favorable policies involving the industry, the market and consumers have been introduced, which has stimulated the market vitality of China's new energy vehicles and promoted the rapid growth of new energy vehicles.
Fu Bingfeng, executive vice president and secretary general of the China Association of China, believes that the policy guidance is strong, which will help further tap new market growth momentum and play a positive role in stabilizing and expanding automobile consumption.
With the support of a series of policies, in 2023, many car companies have handed over satisfactory answers.
BYD will sell a total of 302 new energy vehicles in 2023440,000 units, a year-on-year increase of 623%, successfully achieved the task of annual sales of 3 million vehicles.
SAIC Motor also performed well, selling 112 new energy vehicles in 202330,000 units, ranking second among Chinese automakers in terms of sales.
GAC Group's new energy brand Aion also performed remarkably. The cumulative sales volume in 2023 will exceed 480,000 units, a year-on-year increase of 77%.
In terms of new forces, enterprises are also continuing to make efforts. Ideally, the cumulative delivery of 37 in 2023 will be completed60,000 units, a year-on-year growth rate of 1822%。NIO delivered more than 160,000 new vehicles in 2023, a year-on-year increase of 307%。Leap will deliver a total of 14 in 2023420,000 units, a year-on-year increase of more than 29%. Xpeng's cumulative sales in 2023 will exceed 140,000 units, a year-on-year increase of 17%.
After the big waves, car companies with advantages in technology, products, ecology, and quality have gradually stood out and entered a new stage of growth. "This year should be a year of more competition and a more fragmented competitive landscape. The next two years are too critical, and the companies that should exit will basically withdraw in these two years, and the companies that should be successful will rise rapidly. Zhang Yongwei said.
Internationalization is a bright spot in China's new energy vehicle industry in 2023. According to data released by the China National Association, from January to November 2023, China's new energy vehicle exports will be 10910,000 units, a year-on-year increase of 835%。
As the pace of China's new energy vehicles going overseas continues to accelerate, its overseas mode has also moved from the past "product going overseas" to a new stage of "industrial chain going overseas", including the whole industrial chain of vehicles, technology, brands, power batteries, charging piles and other industrial chains are accelerating to go overseas.
Cui Dongshu, Secretary-General of the Passenger Association, said that with the scale advantage of China's new energy and the demand for market expansion, the brand of new energy products made in China is increasingly going abroad, and the recognition of overseas continues to increase, as well as the continuous improvement of the service network, so that the new energy export market is still good and the prospects are promising.
We predict that the production and sales of automobiles in China will reach 30 million this year, of which part of the production and sales will come from exports. Shi Jianhua, deputy secretary-general of the China Electric Vehicle 100 Association, believes that China's annual production and sales of automobiles have reached the scale of 30 million, and have not reached the top, and there is still a large space for development in the future, of which some of the increments will come from overseas markets.
Zhang Yongwei**, in 2023, China's new energy vehicle exports are expected to exceed 1.2 million units, a year-on-year increase of 80%;Exports are expected to reach 1.8 million units in 2024, up 50% y/y. The export of new energy vehicles will maintain the mode of "overseas localized production".
Facing 2024, Zhang Yongwei said that China will continue to maintain its position as the world's largest new energy vehicle consumer market, and it is expected that global new energy vehicle sales will exceed 20 million in 2024, and China will still contribute 60% of global sales.
2024-2025 will be a critical period for the consolidation and upgrading of China's new energy vehicle industry. Many new technologies and products will be the first to be launched in the Chinese market, and China will become the vane of the global new energy vehicle industry. Zhang Yongwei believes that at that time, the new energy vehicle industry will not only maintain the leading quantity, but also define the next generation of vehicles from technology and rules. At the same time, the status and role of the automotive industry, especially the new energy vehicle industry, in the national economy will also be unprecedentedly enhanced.
However, Zhang Yongwei also reminded that the development environment of the automotive industry, especially the new energy vehicle industry, in 2024 and 2025 will be "more involuted", "I think there is still a chance for respite in other industries, and I can take a breath when I am tired." In the new energy vehicle industry, you can only run faster and faster, without stopping, slowing down, or respite. The competitive environment of our industry is about who runs faster than whom, and who is more resistant to pressure than whom. ”
Review: Yu Zaozao.
Editor-in-charge: Huo Yue.
Editor: Hu Na.