2024 is destined to be an extraordinary year, with the increasingly fierce competition of domestic new energy vehicles, brands have moved towards multi-dimensional competition around "technology, products, services, rights and interests, and marketing". On February 14, on the occasion of welcoming the God of Wealth on the fifth day of the Lunar New Year and the celebration of "Valentine's Day" in the West, Dongfeng Yipai's first new energy ace - Zhiya electric coupe E 007 officially opened Dading, with full sincerity, opened the curtain of competition in the car market in the Year of the Dragon.
The official guide price of Dongfeng Yipai E 007 is 1596-23.460,000 yuan (23.)460,000 yuan for the optional full configuration**) new car launched a total of 4 models, ** were 200pro extended range version 15960,000 yuan, 530 pro version 16660,000 yuan, 620 pro version 17960,000 yuan, 540 four-wheel drive MAX version 19960,000 yuan. From now on, users can enjoy a total value of up to 5880,000 yuan of ten limited rights.
The starting price is only 15960,000 yuan, Dongfeng Yipai has a strong attack on the large-scale new energy car market.
Since its debut, Dongfeng Yipai E 007 has attracted much attention because of its class-leading configuration and outstanding young shape, and after opening reservations on January 18, it has received more than 10,000 orders in only 15 hours. E 007 opened this time, responding to user expectations with very attractive ** and rights, and also announcing to the market that Dongfeng Yipai will promote the competition in the auto market in 2024 to a new height.
E 007 is tailor-made for the new generation of young people, and opens the competition curtain of medium and large new energy cars with highly competitive pricing. The new car is mainstream but does not follow the trend, low-key but full of emotion, and has four hard core strengths of "love for beauty, intelligent inspiration, driving pleasure, and safety texture" to fully meet the needs of market users.
E 007 is restrained and elegant, with a flamboyant personality, continuing the brand philosophy of "simplicity and beauty", the overall body lines are smooth and calm and powerful, and the drag coefficient reaches 0., which is rare in the same class209；It is equipped with trendy configurations such as electric rear wing, butterfly shadow light blanket, reversible instrument screen, electric liftback tailgate, panoramic dome, etc., and can be equipped with the only electric scissor door in the same class to meet the needs of young people in pursuit of individuality.
In addition to its high appearance, E 007 also has advanced high intelligence performance, equipped with a high-computing intelligent driving system that integrates driving and parking, and uses the Black Sesame Intelligent Huashan No. 2 A1000 chip, with a computing power of 58TOPS. The whole vehicle is equipped with up to 31 intelligent perception hardware, which can realize high-end driving assistance functions such as "high-speed NOA pilot assisted driving" and "LAPA over-the-horizon memory parking". All models are equipped with L2 intelligent assisted driving and a large number of intelligent safety features as standard.
The car is equipped with the only Dongfeng SOA intelligent cockpit in the same class, which can realize multi-scene presets, use SOA electronic and electrical architecture technology to bring all intelligent configurations to the extreme, and open 38 service modules, 123 interfaces, and support more than 300 custom scenarios in the whole car.
At the same time, E 007 also has the only panoramic sound** cockpit in its class, equipped with a Wanos panoramic sound surround sound field, and the number of speakers in the whole car is up to 20, bringing immersive luxury audio-visual; It is equipped with the fastest intelligent interactive voice system in its class, and the intelligent equipment is fully filled.
Thanks to the strong support of advanced technologies such as Dongfeng quantum architecture platform and Mach E power, E 007 has extraordinary power performance and ultimate driving pleasure at the same time, equipped with the only electric four-wheel drive in the same class, with a comprehensive power of up to 400kW and a 000 acceleration of only 39 seconds, and can achieve the lowest energy consumption in the same class, only 119kWh 100km, pure electric model CLTC range up to 620km, extended range version of the model can reach 1200km with full fuel and full battery.
When the above configurations are combined in one vehicle, the competitiveness of the E 007 has been pushed to a new high, and it has become a new reference system for car purchases in the medium and large new energy car market.
Ten first-class value rights and interests, Dongfeng Yipai's "flower roll" marketing "volume" has reached a new height.
From February 14th, you can enjoy a total value of up to 5The top ten limited gifts of 880,000 yuan, such as the "price protection gift" of the annual insurance rights, preserves the value of the user's new car and eliminates the worries of tasting the new; 100,000 24 interest-free or 15% down payment low-interest ultra-long-term loan "financial gift" to help users buy cars at low cost; The "traffic gift" of free basic traffic for life and free entertainment traffic for 3 years (10g per month) allows users to enjoy the life of the car connection as they want; There are also a total of ten first-class rights and interests such as "warranty gift", "optional gift", "expansion gift", "charging gift", etc., each of which responds to the most real car needs of consumers, in order to bring tangible benefits to consumers with the "involution" of rights, marketing and experience.
This is also the reason why Dongfeng Yipai is people-oriented and always insists on walking with users: through two-way communication and leading consumer insights, it brings better choices to all the cutting-edge talents of the times who have the courage to explore, and creates a beautiful car experience of "derivation and infinity". Earlier, on the occasion of the release of the new brand concept, Dongfeng Yipai launched the topic of "oil and electricity dispute", so that consumers and consumers can deeply participate in the best solution to the pain points of new and old energy vehicles, detonate the fermentation, and bring a new understanding to market users with the conclusion of "choose E if you don't stand on which faction".
Focusing on the brand's first product, E 007, Dongfeng Yipai upgraded and launched "G."e.T crowd testing plan", carry out in-depth test drive activities in Beijing, Shanghai, Chengdu, Wuhan, Guangzhou and other places, and sincerely invite users to participate in it immersively and fully experience the ultimate charm of the new car.
At the same time, Dongfeng Yipai also continues to expand across borders, and joins hands with platforms such as Bilibili, Xiaohongshu, Douyin, Sogou and other platforms where young people like to gather to create wonderful brand experience activities, constantly enrich the vitality and connotation of the brand, and make Dongfeng Yipai a mainstream brand that really plays with young people.
The choice to open Dading on February 14 is also the in-depth insight of Dongfeng Yi's life and preferences into users. During the Spring Festival and Valentine's Day, family members, couples and friends gather to bring their own interactive topics, and the Dading opening of E 007 has captured the focus of consumers' attention and played with consumers online and offline. On February 14th, Dongfeng Yipai also cooperated with Xiaohongshu to hold a unique E 007 purple flash mob event in Wuhan Chuhe Han Street.
It is reported that E 007 will be officially launched in March, officially landing in the domestic mainstream middle and high-end market. The ultimate strength of E 007 will bring a new experience of intelligent and green travel to more cutting-edge people. Without further ado, "e" plays the official mini program of Dongfeng Yipai to make a decision!