In the midst of the changes in the automotive industry, Mao Jingbo, President of Lotus China, leads Lotus into the future of electrification with his unique vision and forward-looking strategy. In a recent interview, Mao Jingbo emphasized the key role of product and user experience innovation in accelerating the development of brands, and pointed out that if Lotus wants to find its place in the wave of electrification, it must create differentiated products and interactions, and establish a new connection between the brand and users.
Mao Jingbo pointed out that with the continuous progress of technology and the change of consumer lifestyle, people's demand for automobiles is also changing. The traditional notion of pure performance is gradually being phased out and replaced by a higher pursuit of life experience and emotional value. This requires brands to constantly innovate in product design and interactive formats to impress users in a way that is closer to life.
In order to meet the needs of users for comfortable travel, Lotus will accelerate the launch of a diversified product line such as lifestyle vehicles and utility vehicles. Mao Jingbo said that these lifestyle products are an important means for Lotus to achieve differentiation and the key to opening up new markets. By launching more smart electric models for life, Lotus will cover both the short-haul and long-haul travel markets, providing users with a more convenient and comfortable travel experience.
In addition to product-level innovation, Mao Jingbo emphasized the importance of user experience upgrades. She believes that strengthening interaction with users and establishing a community-based platform are the keys to enhancing brand influence. By understanding the demands and expectations of different groups of people, Lotus can better meet the individual needs of users and build a close relationship between the brand and users.
Mao Jingbo said frankly that Lotus still needs to continue to explore and try in the process of achieving an overall leap. However, she firmly believes that through the innovative strategy of lifestyle products and community-based interaction, Lotus will definitely break new ground in the electrification market. She said that she will lead the team to lay a solid foundation for Lotus' transformation and development in the next 3-5 years, and open a new chapter in the era of electrification.
Under Mao's leadership, Lotus China has taken a big step forward in a new chapter of differentiated transformation. We have reason to believe that under her leadership, Lotus will take on a new attitude in the era of electric intelligence. Let's wait and see how Lotus will create more brilliance in the future!