Foreword: After BYD set off the "** war", according to incomplete statistics, more than 40 models have followed up with price cuts! BYD has a large-scale cost advantage, while the advantages of other manufacturers in the first chain are not very prominent, the market or profits, I believe more will choose the former.
After Geely gritted its teeth and followed up with the price reduction, it was bound to reduce its profits. At this time, the general manager of Geely Parts Purchasing Company gave Chen Yudong, president of Bosch China, a knife with the words "Quick knife to cut the mess", hoping that Bosch would cooperate with the price reduction.
The entire "Northwest Shanxi" is in a mess, which is very comparable to the current Chinese car market, and it is the status quo year by year.
BYD announced a price of 7After the 980,000 yuan Qin PLUS DM-i and Destroyer 05 Glory Edition were launched, Geely Yang Xueliang said, "You can't just stare at the penetration rate,If the development of new energy vehicles is to lose money and make money, most of the development of enterprises is not sustainableIt's not a good phenomenon, but it still needs to be marketed for ** value and good experience. ”
The mouth is hard, but the action is honest. The day after the post, Geely Emgrand L HIP Dragon Edition was launched 8The sale starts at 980,000 yuan, which is 20,000 yuan lower than the old model, and the important thing is that the configuration has not been reduced at all.
Domestic automakers have begun to enter the final period of integration, and everyone is under pressure.
Bosch has a large market share in China, and Bosch is indispensable for some special parts, such as the familiar automotive event data recording systems EDR and ABS, which are basically produced by Bosch.
A large company like Geely, which sells millions of cars a year, is a big customer for Bosch and has a certain amount of bargaining power. In the face of large-volume models and large order fluctuations, the best business should also make a little sacrifice, as long as they do not lose their instincts.
On the contrary, some new power brands, car manufacturers with annual sales of less than 150,000 units, will be the first to fall when the first war comes!
Nowadays, the automotive industry is so volatile, it really has to "cut through the mess quickly", and if the news is true, Geely's procurement executives are also very interesting. Under such pressure, I also know how to remind the ** merchant to reduce the price in this way.