BMW s luxury SUV, which fell from 40 to 50,000 to 250,000, decisively gave up Tesla

Mondo Cars Updated on 2024-02-24

The car we are talking about today is the BMW Brilliance ix3. In September 2020, BMW Brilliance iX3 made its debut in the Chinese market, becoming the first model to be equipped with the latest fifth-generation BMW eDrive electric drive technology. As a luxury SUV that leads the trend and opens a new chapter of intelligent life, BMW ix3 is far ahead of the curve, but its sales performance has been unsatisfactory!

BMW Brilliance ix3 sold 26,128 units in 2022, with an average monthly sales of 2,177 units. In 2023, the total sales volume will be 39,419 units, accounting for 5% of the BMW Brilliance family59% share, accounting for 0With a share of 35%, it ranks 73rd overall, accounting for 131% share, ranking 20th in individual items; In January 2024, sales were 3,769 units, accounting for 547% share, accounting for 034% share, ranking 90th overall, and accounting for 129% share, ranking 25th in individual categories. Although the market sales performance is not good, the comprehensive strength and cost performance of the BMW Brilliance ix3 are still remarkable.

Currently on sale is the 2024 BMW ix3. In terms of exterior design, the 2024 BMW ix3 inherits the latest design language of the BMW family, and if you don't identify it from the details, it will be mistaken for an ordinary fuel X3, and the overall silhouette ratio of the two cars is the same; The difference between BMW ix3 and X3 in appearance is mainly reflected in the details, blackened closed mesh panel + chrome trim + embossed grid decoration, with a unique C-shaped LED light strip, which looks more luxurious and exquisite at a glance; In terms of body size, the 2024 BMW ix3 has a length of 4,746 mm and a wheelbase of 2,864 mm, which is decent in terms of space. The interior center console layout of the 2024 BMW ix3 is also consistent with the BMW X3, 123-inch LCD instrument cluster +123-inch central control screen, very scientific and technological! The BMW ix3 adopts a pure electric drive, with a 210kW drive motor, matched with an 80kWh battery pack, and a maximum range of 550 kilometers, which can fully meet the needs of daily travel. In terms of chassis, the 2024 BMW ix3 adopts the same front dual-ball joint MacPherson independent suspension design as the petrol version, and the rear five-link independent suspension design.

Just after the Spring Festival, major car companies have started a war! As a luxury pure electric model, BMW ix3 has long been unable to sit still, and has opened the biggest discount in history "price for volume"! More than 250,000 can buy a 400,000-level BMW SUV! The 2024 leading BMW ix3, as an entry-level model, has a guide of 40500,000, currently after the discount **26290,000; The 2022 facelift of the leading BMW ix3, as the old entry-level model, has a guide of 40500,000, **25 after the new car discount920,000, for a pure electric luxury BMW mid-size SUV, the cost performance is invincible in the same class, what else do you need Tesla Model Y, BYD Tang EV? What do you think? Feel free to reply to comments!

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