Beijing, February 22 (Wei Xianghui, Zhang Yuhui) Influenced by the Spring Festival movie "Hot and Hot", fitness may become the hottest project this spring. When Jia Ling, who successfully **100 pounds, appeared on the big screen, many audiences' enthusiasm for fitness was also ignited, and the first step they took was to find a reliable fitness coach.
Promotional poster for the movie "Hot and Hot".
"Hot and Hot" brought a fitness trend
During this year's Spring Festival, the movie "Hot and Hot" directed and starred by Jia Ling led the total box office, and as of press time, the total box office was 3 billion yuan, ranking first on the list. In addition to regular roadshows and promotions, "Jia Ling**100 catties" has become the most concerned topic of this movie.
At the same time, the fitness industry has also been affected, and it has also shown a "hot and hot" consumption momentum. A fitness studio staff from Jiangsu told *** that in previous years, it was usually the peak period for new customer consultation and registration after the Lantern Festival, but this year it was advanced, and many people signed up for experience classes around the eighth day of the new year.
In addition to the slight advance in time, the staff member also said that more and more people took the initiative to ask for a personal trainer, "In the past, we had to take the initiative to find members to take private lessons, but now members ask us which coach is better." He said.
In addition to the regular classes, the demand for the boxing lessons that Jia Ling practiced in the film has also increased. "Recently, a lot of people have watched the movie and come to ask if there is a boxing class, and we are looking for a coach. According to the staff, private training for boxing courses is usually more expensive than general courses, but after the recent popularity, there are more and more members who are interested in signing up.
A number of boxing gyms and gyms in Beijing told *** that in the past, most of the people who signed up for boxing courses were mainly teenagers, and now the number of boxing consultations has also increased significantly, especially the number of female customers.
Some people spend 100,000 yuan a year to hire a private tutor
In "Hot and Hot", the heroine Le Ying successfully lost fat in about a year, and was able to complete physical training projects such as deadlifting 120kg and weight-bearing pull-ups, and finally reached the standard of participating in boxing matches, which is inseparable from the guidance and help of personal trainer He Kun.
Finding a personal trainer is the first step for many people to get started with fitness. Ms. Liu, from Beijing, has been looking for a personal trainer since January last year. Similar to Jia Ling's experience in the film, Ms. Liu also has a large weight base**, and the training courses she signed up for include boxing and regular training.
Ms. Liu said that she started out as a beginner in fitness, and the reason why she chose a personal trainer was that she wanted to train regularly under the guidance of professionals. At present, it has reduced its weight from nearly 200 pounds to about 130 pounds now, and lost 70 pounds in a year.
However, hiring a fitness personal trainer is not cheap. **I learned that only a 60-minute **boxing class** is about 450 yuan, and there are also courses** that are nearly 700 yuan. Although the ** of regular fitness training is slightly cheaper, the ** of a single session is also 200-300 yuan.
Ms. Liu told *** that she had spent about 100,000 yuan on fitness in the past year. She has 6 private lessons a week, each consisting of a regular lesson and a boxing lesson.
The picture shows Ms. Liu taking a boxing class Courtesy of the interviewee.
The entry threshold is low, and some coaches can work without training
In the movie, the boxing class of the gym is 300 yuan, and when Le Ying did not pay the class fee, the gym owner still asked her to continue training, and then used the appearance fee of the boxing match to make up the class fee, which is probably difficult to encounter in reality.
**Visiting a number of gyms, I found that the qualifications of fitness trainers are varied. For example, the Professional Fitness Instructor Certificate of the China Bodybuilding Association, the Professional Skills Training Certificate of Personal Trainer, the Certificate of Senior Private Physical Fitness Trainer, etc. The sources of these certificates are mainly by the General Administration of Sports of the People's Republic of China or the Ministry of Human Resources and Social Security, fitness associations and training institutions in the society. Among them, the largest proportion of certificates issued by training institutions are available, but they can be bought by spending money on training courses.
According to a fitness coach, the threshold for this industry is not high, most of the entrants do not need relevant professional backgrounds, some can go directly to the post after a month of training, and some have not even participated in the training. In addition, they are teaching and taking on sales tasks at the same time, which is directly related to their income.
Under the pressure of performance, it is difficult for many people to concentrate on improving their business. In "Hot and Hot", there is a plot where the coach only cares about "sweet words" to female students during training in order to sell cards and stabilize customers, and does not take female students to train seriously. Some netizens complained that there was also such a situation in the gym in real life.
Ms. Liu advises not to consider gyms with particularly high coach mobility. "The class bought from Coach A is a commission, but if A leaves, you go to the class with another coach, and other coaches may not be able to take it well. Because he is taking you with the rest of the course. In addition, if the gym closes, the other party will not inform in advance, and it is difficult to defend rights. ”
Editor in charge: Wang Yiqun.