In the sea of Xiaohongshu, popular notes emerge in an endless stream, which is dizzying. Do you feel overwhelmed if you want to make a name for yourself in this blue ocean? Don't worry, here are six major types of notes to help you easily navigate the trend vane of Xiaohongshu's promotion.
Collection Notes: Opportunities in the puzzle.
This kind of note is suitable for all categories, whether it is a store visit, a good thing or a knowledge IP, it can be found. Through the form of puzzles, a number of products or knowledge points are cleverly fused together, and attractive text or product co-production is added in the middle, which is large and complete, and directly hits the user's point of interest. Keer brand management research pointed out that the advantage of the first image lies in the placement of multiple products or puzzle display, and the title uses digital impact to attract users to click. The difficulty is relatively low, and it is a good choice for Xiaohongshu to start with.
Popular Science Notes: Knowledge is power.
Popular science notes are also available for all categories. In this era of information, users are eager to quickly acquire knowledge points. Summarize all knowledge analysis through a single graph, or present a dense list of knowledge points, so that users can obtain the required information in a short time. The first image highlights the key points of knowledge and attracts the user's attention. The difficulty is moderate, which is suitable for knowledge bloggers to play to their strengths.
Evaluation notes: Top lists that make users excited.
Evaluation notes are popular in the fields of play, planting, technology, and goods. It is similar to collection notes, but pays more attention to top lists or score recommendations, providing users with valuable references. The first image uses the red and black list comparison or logo to distinguish different product ratings, and shows the product attributes concisely and clearly. It's a little more difficult, but it provides users with more valuable information.
Pit avoidance notes: Favorites are greater than likes of cheats.
Pit avoidance notes are suitable for all categories, whether they are good goods or knowledge bloggers, they can win the trust of users through such notes. The content architecture directly takes stock of the pitfalls that have been stepped on, or reveals the problem first and then gives a solution. The first image can be a solid color picture, a real picture, a network diagram or a logical frame diagram to highlight the theme. Kell brand management research found that these types of notes often have more favorites than likes, because users are eager to avoid detours and grasp the strengths and weaknesses. It is less difficult, but more practical.
Tutorial notes: Teach you how to play with the trend.
Tutorial notes are also suitable for all categories, suitable for bringing goods and knowledge IP placement advertising. The core of the content is to clearly display the steps and identify the operation method of each step. It can be in the form of plain text or ** explanation, the process is clear, and the learning time of users is reduced. The first image shows all or part of the tutorial step diagram, so that users can see it at a glance. The difficulty is moderate, and it is suitable for bloggers with teaching experience.
Strategy notes: comprehensive and detailed, not to be missed.
Strategy notes are applicable to all categories, and can be soft implanted with ads or services in the strategy. Multi-dimensional summary of the operation methods and precautions of each dimension, reflecting that the more dry content, the better. The header image presents some of the strategy information, and each dimension involved is marked with subheadings. This kind of note-taking process is clear, reduces the user's time to find information, and provides the best value content. The difficulty is high, but a comprehensive and detailed strategy can win the trust and love of users.
Mastering these six types of notes will make you comfortable on the road to promotion in Xiaohongshu. Whether you're a newbie or a veteran, you'll find a promotion strategy that's right for you. Keep trying, optimizing and innovating, so that your notes stand out in the sea of Xiaohongshu and lead the trend vane!