Marketers have been working hard for a long time to no avail? Maybe it's due to the lack of "three sexes" literacy?
Why is it that the same marketing is basically the same in terms of starting point, conditions, and knowledge, but different people end up performing very differently? This is most likely something that the average marketer doesn't have"Three haves"Qualitative reasons.
Spirituality, understanding, and adaptability are essential qualities for marketers to become marketing masters. Insight into the potential needs of customers, ahead of customer needs, persistent efforts, and continue to create value for customers. Spirituality is in the first scene, perception is in the second scene, and resilience is in the third scene, spirituality refers to the marketing personnel in the process of communicating with customers, according to the scene situation to make timely judgments and rapid response. In this reaction process, it can quickly respond to both customer needs and management requirements. Here's a special note: why meet the requirements of the leadership? Because marketers often start with the directive work of line leaders in the initial stages of marketing work.
We can fully demonstrate spiritual literacy in our work. For example, Shuai Kang once had a press conference. A person's spiritual qualities are fully demonstrated. He placed two special things next to the podium, one was a padded footstool and the other was a pocket watch. It was later learned that the young man knew in advance that the most important guest speaker would be short and in a hurry, only 15 minutes at most, and that he would have to rush to the airport immediately, so the young man placed these two special items next to the podium. Later, the guest speaker praised Shuai Kang and said that Shuai Kang's detail management was very good.
Perception is a person's ability to recognize and understand things. Normally, spirituality is in the first realm, and understanding is in the second realm. By observing the first scenario, a person can summarize the common rules, and when encountering related work scenarios in future work, they can flexibly use them. This step is known as the practice and retrospective process.
Of course, the epiphany in the lighting is the sudden enlightenment after many attempts, and it is a trick without a move after ten years of sharpening a sword. An epiphany is the moment when you suddenly take control of your balance after falling off your bike countless times. As a famous Zen monk in the Ming Dynasty said:"If a piece of wood is chopped and then falls with a thud, it's a big difference – it's an epiphany"。Nope"Chop wood"The basic skills will not be there"Bang to the ground"After the epiphany.
Tenacity"It represents an attitude and spirit of not giving up until the goal is reached, which is compared to Alibaba's seven-star selection method, namely"Ruthless and tenacious"。Here"Tenacity"It refers to perseverance and tenacity that does not stop until the goal is achieved.
At the beginning of the 19th century, a British general fled after defeat, hiding in a dilapidated grass hut to escape the wind and rain, and his heart was bitter and depressed to the extreme. At that time, he saw a spider in the corner of the hut, desperately building a web, but the spider silk was blown away again and again. But the spider was not discouraged"Knitted again and again"and finally succeeded in weaving the web with tenacious perseverance. The general understood a truth: tenacity and perseverance are the soul of a soldier and cannot be given up easily. So, he regained his spirits and began to boost morale, telling the soldiers the story of the spider, and finally defeated his opponent.
Shopping malls are like battlefields. Resilient merchants have a better chance of success.