Just a few days after 2024 began, Vanke has changed again.
The head of the southern region has changed from Zhou Yiqun to Sun Jia, a newcomer who has only joined Vanke for more than two months.
Behind the personnel changes is an organizational adjustment: Vanke's commercial business in seven regions was merged into the commercial division with SCPG Group, and the newly established commercial business division (BU) was appointed as the chief partner of the commercial division by Sun Jia, the former chief partner of the southern region. In a move, Zhou Yiqun became the new head of the southern region.
As early as half a year ago, there was a large-scale personnel adjustment in Vanke's southern region, affecting three senior executives
Wang Weizhong stepped down as the general manager of Vanke Fuzhou Company and replaced He Yanfeng as the general manager of the commercial division of the southern region;
Qi Lin, the former general designer of Vanke Dongguan Company, will be appointed general manager of Fuzhou Vanke, replacing Wang Weizhong's previous position.
As a company with a high degree of professionalism, regular or irregular personnel changes are the norm for its management to maintain vitality, optimize its structure, and adjust in line with the changes in the company's organizational structure.
But it is not excluded eitherLarge-scale personnel changes in the system due to the change of the person in charge of a certain region or core lineFor example, this is the case with the high-level adjustment of Vanke's southern region.
From half a year ago, "you can come down if you can't adapt to the playing state"! At the beginning of the year, an exception was made and quickly promoted to a newcomer.
In the context that the real estate market has not yet come out of the trough and the consumer side is in a state of low desire, Vanke wants to pass such a oneObserve the changes of the times and the city through the eyes of a living personThe ultimate productist,It actively conveys Vanke's enthusiasm for the future of the industry and profit projects.
In fact, as the headquarters is located and the sales volume is one of the top two places, the change of leadership in the southern region also reveals the change of Vanke's business thinking to a certain extent.
From 10 to 40, as an industry benchmark, Vanke's every move affects the direction of the market:Convergence, focus, live, and ......What has Vanke been thinking about in the years when hot words have been frequently published?
1In the 0 era, with the east wind of urbanization and demographic dividend, some real estate enterprises with extensive management, extensive products, extensive cost control and extensive quality can win point-to-point with a single ability.
At that time, the market perception was still stuck in "just have a house", and did not pay much attention to greening, public areas, house types, etc., and the common practice in the industry was to build as many houses as possible on the basis of filling in the floor area ratio and eating the index, so as to maximize profits.
1.In the 0 era, the value of land is maximized, and who is more awesome is decided.
Image source network.
With 2With the advent of the 0** era, the market space with an average annual growth rate of one trillion yuan, real estate companies have started a scale race, the pace is full firepower, and one of the acceleration momentum is high leverage.
For a long time, the default rule of the game in the real estate circle was that the financing ability can determine the seat of a real estate developer on the scale list.
2.In the 0 era, corporate financing is maximized to determine who is more awesome.
Image source network.
But aggressive expansion has also brought its own set of problems.
From the perspective of ordinary people, the pressure on young people to buy a house and repay the loan, the difficulty for those who do not have a house to gain a foothold in the city, and the increasing proportion of mortgages will increase the debt risk of residents;
For real estate developers, the asset-liability ratio of more than 90% is often increasing, and the turnover speed is getting faster and faster.
In order to prevent systemic financial risks, the industry urgently needs to adjust the industrial structure and clear the production capacity.
to 30 vs. 4In the 0 era, with the improvement of the aesthetic and cognitive level of the market, the non-performing assets of the industry were cleared simultaneously, and real estate companies began to put forward product lines, product standards, etc., and strive for excellence in community planning and house design, an era of extreme productism is coming.
Qingdao Future City Vanke Plaza.
The "era of improvement" as we know it actually represents 30 times.
Everyone from "having a house to a good house", "from being able to live to living in a spacious house", plus 10 and 2In the 0 era, the first group of people who bought houses gradually changed the family structure.
Chengdu Vanke Lang Jiaozi horizontal hall design.
After having children, families in big cities need their parents to help take care of them, and the size and comfort of the house have become hard indicators.
On the stage where the area is getting bigger and bigger, we see the improved configuration of horizontal halls, master bedroom suites, islands, etc., which have gradually become mainstream designs such as real estate.
3.In the 0 era, the area utilization is maximized to determine who is more awesome.
Hangzhou Asian Games Asian Games Village Vanke Sunshine City Waterfront Commercial Project.
And 4What about the 0 era? What is the direction?
At this time, Zhou Yiqun's appointment meansAnother leap in product powerIt will be transmitted from the group's headquarters to all parts of the country, profoundly reshaping this benchmark real estate company.
There is no doubt that 4Real estate companies in the 0 era are extremely friendly to owners.
The "three red lines" are guaranteed, the debt crisis is cleared, and the "labor pains" of adjustment are gradually alleviatingThose who really survive are the leaders who can pass the line in comprehensive capabilities such as cost control, product creation, management and operation.
Customers who demand more and more extremes, and cities with fewer and fewer expansion opportunities, will force real estate companies to do more extreme in all aspects.
In fact, Vanke, which is sensitive to touch, has already begun to lay out:
1.In the 0 era, Vanke was the first enterprise to propose industrialized house building, and it was also the first enterprise to do fine decoration.
Many of the standards it put forward have later become the consensus of the industry, and Vanke's research on products has influenced a large number of real estate companies later, and Vanke's shadow can be seen on many products now.
Image source network. 2.0 times, despite the fact that the entire industry is mired in leverage madness,Vanke has always emphasized that real estate development is the main business, and has steadily set foot in urban supporting services.
Do a line like a line, do a line of work, and run out of the dark horses of Vanke Service, Wanwei Logistics, Vanke Ice and Snow and Vacation and other industries.
Vanke Youxiong Hotel.
3.0 to 4In the 0 era, Vanke accurately predicted the coming of the black iron era, converged and focused, and made efforts to develop products, gradually out of the perspective of the developer's dividend sharer, to solve some of the underlying problems of urban development:
For example, the "Future City Ideal Unit" has been developed for four or five years to try to solve the governance problems of megacities.
For example, the re-introduction of high-end products such as pick-up and zhen, trying to answer the dilemma of modern people's spiritual life.
For example, the community box and the co-life chassis are considering the third relationship between the individual and the family.
Nanjing Vanke Langshi.
Vanke, a good student, relies on the ultimate productism spirit to go through every cycle.
In this era of all-round masters, the task left to the surviving developers such as Vanke is undoubtedly difficult.
And finally, a little **:
Will the pick-up series, which has shone in Shanghai and Hangzhou, land in the southern region in 2024?