The 2024 Spring Festival film market is like a wonderful battle, instantly setting off a heat wave, like a visual feast in the movie world. As of 12:58 on February 11, the total box office of the schedule actually exceeded 2 billion, which made people cheer. But the most surprising thing is that the works of the three young directors, Jia Ling, Han Han and others, have joined hands to reach the top three at the box office, comparable to traditional giants.
Everyone watched Zhang Yimou's new film inexplicablyArticle 20, looking forward to a visual feast, however, I didn't expect this master's work to be aggressive at the box office"Bear Infested: Reversing Time and Space".Defeat in front of you. The master's talent for many years seems to have encountered some "unsuitable" problems in this box office battle. This scene is like a comic book hero, but he loses his superpowers in the face of reality.
The heroes behind this earth-shattering change are none other than Jia Ling and Han Han. Jia Ling relies on her own female inspirational story, like a modern fairy, easily"Hot and Hot".Pushed to the box office throne. Her **journey has become a "big event" on social **, and the audience has praised her courage. The partners of Han Han and Shen Teng are like a pair of tacit partners, with frequent laughter, as if they gave the audience a comedy lesson and swept the audience. These two new directors are like the "mysterious forces" of the film industry, breaking with tradition with a new perspective and showing a new realm of entertainment.
And Andy Lau and Ning Hao's"Mr. Red Carpet".It is also a regret of this Spring Festival stall. Andy Lau's acting skills have always been recognized as top-notch, and Ning Hao is even more famous"Crazy Stone".and other works have conquered countless fans. But this time"Mr. Red Carpet".is like a decadent hero at the box office, completely irresistible"Bear Infested: Reversing Time and Space".became a regrettable shock.
Speaking of which, perhaps the changes in the film market during the Spring Festival are a signal of the change of times. The audience no longer seems to be confused by the director's name and aura, and pays more attention to whether the film itself can resonate. Jia Ling and Han Han's success may be due to their better understanding of the inner needs of young audiences. What the audience craves is not only entertainment, but also a journey of thinking about life and society.
Jia Ling's female inspirational story is like a cup of clear water, allowing the audience to find solace in the soul. She bravely shared her ** experience, interweaving vulnerability and strength into a wonderful picture, which makes people respect. And the funny combination of Han Han and Shen Teng is like a bottle of spirits, which makes people forget their fatigue in laughter. Their ridicule and humor of social phenomena is a kind of ridicule of current life, and it is also one of the reasons why the audience is enthusiastic about it.
At the same time,"Mr. Red Carpet".The failure is also a reminder that even with the best stars and directors, there is no match for the audience's desire for depth and expression in the story. Audiences want movies to be more than just entertainment, but an artistic treat. This also makes people wonder if directors need to let go of the glory of the past, step out of their comfort zone, be brave in innovation, and dance with the times.
The entire Spring Festival film market is like a thrilling adventure, in which the audience experiences the moment of heartbeat again and again. This is an interaction between the audience and the director, a feast of film and life. The reason for Jia Ling and Han Han's success may be that they understand the audience's voice better and better express some unique emotions in the current society.
The change of this Spring Festival file is undoubtedly the inevitable result of the continuous evolution of the film industry. The audience is no longer a passive recipient, but a more active participant. They have higher expectations for movies, and are no longer satisfied with simple entertainment, but are more eager to find some revelation about life in movies. This allows us to see that film is not only a form of entertainment, but also a cultural inheritance and expression.
In general, the changes in the film market during the Spring Festival are undoubtedly a shocking impact. New directors such as Jia Ling and Han Han are not only representatives of breaking through tradition, but also leaders of the new era. And the big directors also need to learn from this impact, better establish an emotional bond with the audience, and bravely step out of the comfort zone of creation. The future of the film world will undoubtedly become more colorful due to the changes in this Spring Festival.