The electric toothbrush industry has been in China for more than 30 years, and this is not a new thing for Chinese people.
From foreign giants Philips and Oral-B to today's local brands usmile and Xiaomi, China's electric toothbrush industry has experienced a transformation from relying on overseas imports to local manufacturing, and the number of electric toothbrush brands has gradually grown faster. As the world's largest electric toothbrush market, China is still in the incremental stage of mining demand, and there are new industry trends every year.
Last year's major event in the electric toothbrush industry was the advent of the Laifen sweeping electric toothbrush.
Lai Fen does it as a familyA leader in high-speed hair dryers, suddenly announced to wantOfficially opened electric toothbrush business, which occupied the topic C position for a while.
At the press conference, Laifen claimed that this electric toothbrush is "the next generation of electric toothbrush", obviously it is the first attempt, but full of confidence, whether it is "talking big" or really "confident", let's take a good look at this Laifen sweeping electric toothbrush.
The self-developed servo system allows the toothbrush to evolve into "artificial intelligence".
Before the formal development of electric toothbrushes, Laifen analyzed more than 300 electric toothbrushes on the market one by one and disassembled the underlying technology of each toothbrush. A large number of simulation studies have shown that basically most electric toothbrushes on the market,Neither of them can take into account the large cleaning area and the power does not attenuateThere is also the possibility of damage to the gums due to bristle problems.
As a company with many years of experience in motor development, Laifen decided to start with the electromechanical system, break the limiter design of traditional electric toothbrushes, and develop a motor that can realize two modes of motion, that is, a self-developed servo system that integrates large sweeping and vibration.
This system has two parallel movement routes, one is the swing of the brush rod, and the other is the vibration of the bristles, which can be said to subvert the cleaning method of electric toothbrushes on the market that only the brush head can vibrate.
The self-developed servo system is equivalent to the "brain" of the toothbrush, equipped with a PID dynamic compensation algorithm, which can intelligently control the power of the brush head swing and compensate for the power consumption of the brush head by increasing the load area. In this way, even if the friction received by the brush head is too large, the energy will not be attenuated, and the swing will be reduced, so that the cleaning power will always be the best.
Cleaning power + gum protection, an electric toothbrush that is more in line with the pasteurization method
Pap brushing is currently recognized as the most scientific and effective way to brush teeth in the world, which can effectively remove the gingival margin, gingival sulcus, food debris and plaque on the tooth surface. In order to better meet the Pap brushing principle of cleaning and protecting the gums, Levfen has made improvements in both the motor and the bristles.
As mentioned above, the swing of the brush head of the Leifen sweeping electric toothbrush has reached an unprecedented maximum of 60°, which is the most suitable swing obtained by collecting a large number of human oral indicators, which can more completely clean the tooth surface and remove plaque.
At the same time, in order to take care of the gums, Leifen has carefully selected the raw materials for the bristles, and selected 0., which is currently recognized as the most gum-friendly02mm spiky soft bristles. For users who are accustomed to "logging brushing", there is no need to worry about the electric toothbrush hurting the gums, because the bristles are not only soft enough, but also safe and clean enough. The Leifen brush head is the first product in the world to pass the TUV Rheinland safety certification, which is a wave of peace of mind for consumers.
And that's not allLeifenAdopted is:The copper-free bristling process holds the bristles in placeInstead of fixing with copper sheets, the use of ultrasonic hot melt integral parts greatly reduces the risk of rust on the brush head, and also reduces the thickness and size of the brush head, making it more adaptable.
In order to ensure that the brush head does not bring too strong vibration to the mouth when swinging, Laifen deliberately added a stainless steel counterweight on the back of the brush head, so that the brush head can maintain a fixed axis swing and avoid leaving cleaning dead corners. The small improvements not only improve the feeling of use, but also reduce the noise of the toothbrush.
High-value and high-tech appearance, waterproof and anti-fouling
At the beginning of the release of the Lefen Sweep Electric Toothbrush, it was not only the black technology that caused heated discussions, but also its futuristic appearance.
The one-piece brush handle not only looks simpler and more advanced, but also achieves the characteristics of high waterproof and high stain resistance. Instead of choosing to use the more popular ABS material for the fuselage, Laifen chose stainless steel material "with great pains", and the chassis went through 15 processes and 11 times of continuous stamping before stretching a complete stainless steel material. This continuous stretching process was only used in Apple's high-end line of Mac Pro in the past, and an electric toothbrush of several hundred yuan can actually reproduce this high-precision process, and Lai Fen's intentions are self-evident.
In order to achieve true body integration, Leifen not only uses seamless pressure-sensitive buttons, but also uses laser micropores for the indicator light of the operation panel, which is filled with waterproof glue to ensure the aesthetics and interactivity to the greatest extent, and also prevent bacteria from taking advantage of the void and entering the mouth.
Not only the exterior is stylish, but the interior is also thoughtful. In order to enhance the stability of the metal body and structural components, Laifen uses the nano injection molding process commonly used in mobile phones, which improves the life of the toothbrush at the same time, and also "reduces weight and thinness" the toothbrush, an electric toothbrush, with a length of only 12cm, is 3 4 of other electric toothbrushes on the market, which is more convenient and light to use.
With the blessing of intelligent functions, it makes the brushing ritual more satisfying
It's not just about brushing your teeth, it's about taking care of your teeth. Leifen has developed a special app for electric toothbrushes, which can provide up to three or ten levels of amplitude, sweeping speed and sweeping amplitude adjustment, so that the brush head can be adapted to personal preferences to the greatest extent. With the help of the simple operation on the app, it can adapt to a variety of brushing habits, and the elderly can use it without pressure.
Taking into account the travel needs of users, the Laifen Sweeping Electric Toothbrush also has an airplane mode and a backpack mode, which can be used continuously for 30 days at moderate intensity, and at the same time realizes intimate small functions such as anti-mistouch and an automatic wake-up, which improves the user's experience from all aspects.
Although the Laifen sweeping electric toothbrush is the cross-border debut of Laifen, it is a very mature product in terms of core technology and new appearance, and the founder Ye Hongxin said at the press conference that the "next generation of electric toothbrush" is really not an exaggeration.
However, even if it crosses borders, the concept of Lefen's technology inclusiveness has not changed, not only the price of the toothbrush is only 100 yuan, which is in the middle of the same product, but the average price of the brush head is only 99 yuan a piece, too understand the heartache of users who frequently change brush heads!
As a technology company from scratch and from small to large, Leifen continues its self-developed attitude and inclusive concept in the field of high-speed hair dryers, and believes that this electric toothbrush will be recognized by the public for its excellent hardware and software performance.
Leifen sweep electric toothbrush