I thought it was U. at the beginning of the yearS News's AI oolong incident is outrageous enough, but it has recently been named by CCTV for "charging" chaos. What's going on? Give everyone a good chatter-
On January 24, CCTV reported a news: American media ** American universities "fees" chaos.
where uAs a very well-known ranking list, S News is the key object of "kryptonite" in many American universities.
So how are American colleges and universities improving?u.s newsWhat about the rankings?
It is reported that U.S News has been selling so-called ranking "badges" since 2010Earn a "badge" to get a ranking certification
For example:Augusta UniversityLast year, it spent 15,225 US dollars (equivalent to about 110,000 yuan) to buy the marketing rights of the "badge" to commemorate three honors:
Veteran** Bachelor's Degree Ranked 61st.
The Business** Bachelor's Degree program is ranked 79th.
*Ranked 104th for the Bachelor of Commerce program.
One admissions officer at the school said that if the school does not improve its ranking through "badges," students will perceive the overall quality of the school as low.
And then there's
University of Nebraska at Corney, spent 8,500 US dollars (equivalent to about 60,000 yuan) to buy U. in September last yearS News's "Digital Marketing License";
South Carolina's military academy – Citadel University, in August last year, it spent 50,000 US dollars (equivalent to about 360,000 yuan) to obtain the right to use its ranking on other ** platforms;
University of AlabamaIn 2022, it will spend US$32,525 (equivalent to about 230,000 yuan) to improve its rankings in engineering and nursing majors.
In this regard, us news response:
Publishers from those wishing to share uUniversities ranked by S News made millions of dollars there. ”
Our business didn't have any impact on the rankings! ”
These rankings help students and parents find a clear direction in the crowded and chaotic college market, making it easier for high-quality schools to stand out. ”
Translated, it's u.S News acknowledged some of the deals that had no impact on the rankings.
So many years, u.S News has always been very confident, and it all depends on the inseparable relationship between school admissions and university rankings......
However caused u.In the past year, major well-known schools in the United States, such as Harvard, Yale, Stanford, Columbia, Pennsylvania and MIT, have announced their withdrawal from Us news ranking.
One of the columbasias has been UThe S News ranking was forced to passData falsificationto stabilize his ranking, of course, data fraud is also a scandal at Columbia, but in June last year, Columbia officially announced the end of the relationship with US News's cooperation will no longer provide any data, nor will it participate in any follow-up rankings, which can be regarded as a "cutting the seat" behavior after Columbia learned from the pain.
According to Wall Street**, 2023 uAbout 20% (40) of law schools in the S News ranking announced the termination of their relationship with the Us news.
Among them, the president of Yale Law School said that it was not possible to believe that universities were collectively paying to distort what teachers taught in the classroom. And she also believes that schools should use excess funds to help students in need, rather than spending on buying "badges".
The decline in the ranking brings a decline in the number of applications to the school, which in turn affects the quality of the school's students, and in the long run, it falls into a vicious circle.
Therefore, on the one hand, the school hates the school ranking, and on the other hand, it has to "krypton maintenance", because the ranking has a great impact on the number of enrollments.
Thinking about the update of the QS rankings in 2024 last year, the University of Sydney, ranked 19th, can be said to be eager to tell the world, even the manhole cover is printed, and the University of Sheffield, which was unfortunately squeezed out of QS100, humbly apologized on the official website and promised to return to the top 100 ...... in 2025
It can be said that the importance that universities attach to rankings is not inferior to that of students, and this trend will not change in the short term.
It can only be said that everyone should try to synthesize their own needs to objectively refer to the major rankings, and do not blindly follow.
This article** comes from CCTV News and the New York Times.
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