The pace of the Spring Festival is approaching, and the smell of the New Year is quietly spreading to every household. With less than two months to go before the Spring Festival, many wanderers have begun to prepare for the New Year with their families. Recently, the major supermarkets in Dongguan have opened New Year's goods bazaars one after another, with "end box" gifts, customized New Year's goods and consumption coupons on various online platforms, providing consumers with a wealth of New Year's goods choices for returning home for the New Year this year.
"End box sweeping New Year's goods" has become the mainstream of New Year's goods consumption. Nowadays, the main body of New Year's goods purchase has gradually moved closer to young people, and young people are more inclined to buy gift boxes, and one set can meet a variety of needs. In order to meet the needs of consumers, this year's supermarkets in Dongguan City have put on the shelves various categories of New Year's gift boxes, not only traditional fruit gift boxes, mushroom gift boxes, health care gift boxes, etc., but also launched new gift boxes and gift bags favored by young people, such as Disney series assorted gift boxes, Dongguan specialty gift boxes, etc., rich commodities to a great extent to meet the purchase needs of consumers.
Customized New Year's gift box solves the difficulty of choosing gifts! "Relatives really don't know what to buy during the Chinese New Year, so let's refer to the recommendations of the supermarket. Mr. Wang, who was buying a customized gift box, told the author. It is reported that this year, a supermarket in Liaobu Town, Dongguan City, launched a customized gift box, customers can freely choose the combination of goods, and then the supermarket provides high-end leather gift box packaging and custom ribbons for packaging, consumers can choose according to their own needs. Even for customers who have difficulty choosing New Year's goods, the supermarket also intimately lists a list of gifts for the elderly, children, objects, friends and other people, and refers to the list to buy gifts that can also be matched with the best quality.
Surprise distribution of online consumption vouchers. The author understands and finds that in the upcoming Spring Festival consumption season, major supermarkets not only have offline **, but also major e-commerce platforms also issue benefits such as full discount coupons and free shipping coupons. Including fresh grains and oils and other daily necessities are sold at value** prices, as well as offline vouchers, which can be used to purchase fresh, food, and non-food goods, and can enjoy up to 9% discount.
Text |Fan Binbin |Provided by the interviewee.