In the era of the "Internet of Things" of the Internet of Everything, everything from screws to houses and cars can be bought online. Especially at present, the express delivery industry is highly developed, and sea, land and air distribution can be selected synchronously according to the value of the goods, and the timeliness and safety are guaranteed. The popularity of e-commerce platforms once surpassed that of traditional offline terminal stores, and many merchants flocked to them, and the focus of sales investment gradually shifted to online.
Online sales have the unique advantage of not being limited by time and space, and it is an extremely beneficial way to buy and sell for both merchants and consumers. However, this fertile commercial soil,Wires and cablesAfter the industry entered, it was obvious that it was not suitable for water and soil, and it was difficult to absorb nutrients for development and growth.
I think the reasons for this are none other than the following three points:First of all, the wire and cable industry is very regional. If you are an industry insider or have collected relevant information when purchasing cables, you must be puzzled by the fact that each province and city has a representative brand with a similar reputation and scale, but there is no national enterprise. Because the sales area of the cable industry is very limited, it is mainly subject to the pressure of ** and procurement. The transportation cost of cable is very high, especially for long-distance transportation, even if buyers outside the province can place orders online, but if there is no sales outlet of the merchant nearby, the huge express cost attached to the product is simply not worth it. Of course, in order to save the cost of material distribution and win more customer acquisition advantages, businesses will generally establish sales outlets based on the region and open up the whole logistics chain of distribution, processing and warehousing, so as to reduce transportation costs and logistics costs, and save transaction costs for themselves and consumers.
However, the construction cost and operation and management cost of the branch are very high, and even for large brands with strong volume and capital, each branch needs to be fully considered and built for a long time. Those who have sales outlets covering the province can already be regarded as local brands with good comprehensive strength.
Just like the "Yunnan cable", a 35-year-old cable manufacturer in southwest China, it also gives priority to the resource allocation and sales strategy focus on the entire region of Yunnan, and has built a perfect sales network in central Yunnan, western Yunnan, eastern Yunnan, southern Yunnan and northern Yunnan respectively, so as to serve customers in Yunnan and regional economic construction. Then, in recent years, we have focused on following the Belt and Road Initiative to gradually expand service outlets outside the province and in South Asia and Southeast Asia, and steadily develop the international market.
The second is that the information of the wire and cable industry is not transparent. On the one hand, it is because copper and aluminum raw materials fluctuate every day, and the product price is updated in real time, and the online purchase information is lagging behind, and the bargaining space available to merchants is difficult to measure. On the other hand, the reason why online purchase information is opaque and expensive wires and cables is that in addition to the added value of technology, raw materials occupy the majority. If there is a slight difference in the materials, the profit will be a big difference. It is inevitable that there are bad businesses to shoddy, cutting corners, the cable industry has always had a "full rice" saying, which means that the number of meters of the transaction goods is absolutely guaranteed to be sufficient. Don't try to buy online conveniently and worry-free, go to the scene to touch it more down-to-earth, reduce procurement risks in order to really save worry and effort.
Finally, the wire and cable industry has high professional barriers. If the specifications and models are judged wrongly for online self-purchase, returns and exchanges are basically not supported. Because the cable is finalized after it is made, even if it can be negotiated with the merchant for repair and purchase, it cannot avoid additional economic losses. Moreover, ordinary workers do not understand the knowledge of cable laying at all, and the wrong installation not only causes waste and even affects the subsequent use, but also often requires professional guidance. This service is difficult to obtain when purchased online, but not with offline purchases.
For example, within the coverage of sales outlets in Yunnan Province or outside the province, if customers need, Yunnan cable.
Generally, a professional team will be directly assigned to the site to conduct pre-sales inspection and evaluation, help select accurate specifications and models, and then produce and supply according to the established data, which is what we often call personalized customization. Later, there will be professionals on site to personally guide the laying, and closely follow up to deal with the problems that customers may encounter in the process of laying and use. In the case of online sales, not only the consumer rights and interests of customers cannot be guaranteed, but the service image of the merchant will also be greatly reduced, and both buyers and sellers do not want to see such a situation.
Wires and cables are inherently technology-intensive.
Complex products, heavy value industry. It is not trivial to choose e-commerce channels for small purchases, but if the purchase quantity is large, I recommend that you first go to the site to place an order after understanding the relevant ** and business information in the official ** clearly. 
SWE 2024 Shenzhen International Wire & Cable Exhibition will be held on August 28-30, 2024 at the Shenzhen World Exhibition & Convention Center (Bao'an New Hall).
The exhibition will focus on inviting buyers and high-end buyers from the fields of cable rods, electronic appliances, new energy, automobile manufacturing, electrical automation, machining, electric power, electrical engineering, aerospace, architectural decoration, hardware and electromechanical, lighting and other fields to build an efficient and convenient procurement and technical exchange platform.
SWE 2024 "In order to better promote the trade of the exhibition, increase the opportunities for cooperation and exchange, and further enrich the content of the exhibition, the organizer will carefully organize a series of important business exchange activities. With rich experience in international exhibition organization, the organizer integrates industry resources, adheres to the exhibition idea of "internationalization, specialization, marketization and branding", and cooperates with more than 100 associations at home and abroad to make the exhibition a wire and cable industry event integrating negotiation, display and trading, information exchange and brand promotion!
Hotspot Engine Program