ContemporaryCalligraphyHome is creatingCalligraphyWhen working a work, two characteristics of the work are usually considered, namely the method and the pandering. Methodism refers to the choice of style and style presentation, while pandering is to meet specificityExhibition hallDemand.
1. Methodology: book style selection and style presentation
InCalligraphyThe choice of genre is very important. PracticalSpring coupletsThe most suitable book style to adopt is:BooksBooksIt has the characteristics of popularity, solemnity and high recognition, and needs to use full thick ink, the glyph should be balanced, the strokes should be dignified, the dot painting should be powerful, and the writing should be smooth. However, nowadaysCalligraphyHomes rarely specialize in the creation of purely traditionalBooksMost of them tend to mix a variety of calligraphy styles and techniques, and pursue a personalized style. However, the more individual the style, the less suitable it is for practicalitySpring coupletsof creation. Popular printing on the market is practicalSpring coupletsThe so-called "Jianghu style" is mostly usedBooks, this kindCalligraphyInCalligraphyIt is worthless in the eyes of the family, but if the buyer does not know the reputation of the writer, I am afraid that it will be sold very little. Use cursiveLishuand seal script and other book styles to create practicalSpring coupletsofCalligraphyHome is also less common and more suitable for specificCultureenvironment or occasion.
From the point of view of stylistic presentation, adoptionFacial bodyCreativeCalligraphyWorks don't always get popular with the public. Facial bodyToo fat and unpretentious, not in line with the popular aesthetic standards; However, the thin gold body that is too thin is not recognized by the public. LikeFacial bodyMost of themCalligraphyprofessionals, and ordinary people thinkMi FuofBooksMore appropriately. WriteWang Xizhiworks, it's safe to say mostCalligraphyIn the process of natural writing, it is difficult to reach the exquisite penmanship level of "Orchid Pavilion Preface", and it is also difficult to find the feeling of flowing beauty from heart to hand. Huang Tingjian's spear and halberd, in terms of style, learn this routineCalligraphyHome can be close to 90% similarity, relatively less difficult, but in practicalSpring coupletsbut rare.
2. Catering: the needs of the exhibition hall
Pandering is mainly reflected in satisfactionExhibition hallAspects of need. Exhibition hallThe need is subjective, depending on the one produced by a certain era under the impact of a certain ideological trendCulturePhenomenon. Although the solemnity and aura of the list book are great, it does not have the pandering to participateCalligraphyExhibitions are often doomed. However, in the actual use of the book, the list book will be praised. More examples prove that pandering is a difficult phenomenon to be determined.
Whether it's inCalligraphyExhibition hallWinning awards or selling words or writing on the streetsSpring coupletstime,CalligraphyFamous artists are facing some problems. Why even the talented and top-notch onesCalligraphyFamous artists, if they don't have the blessing of titles, are they difficult to compare with street masters or ordinary people? The root cause of this problem can be multifaceted:
CalligraphyNiche:CalligraphyAs a kind of circleCultureIf you don't have enough visibility and influence, it's hard to resonate with the general public.
CelebritiesOrientation and personal control: On some occasions, people are more inclined to seek afterCelebritiesworks, even if the quality is not necessarily better than the otherCalligraphyHome works better. Personal control is also a problem, i.e. someCalligraphyThe family only pursues personal creative style, and ignores the needs and preferences of the audience.
Exhibition hallLimitations of demand:CalligraphyExhibition hallThe demand for the work often limits the direction and style of creationCalligraphyHome in the pursuit of personal style andArtWhile innovating, we should also consider satisfactionExhibition halltaste and aesthetics.
ContemporaryCalligraphyHome in the creation of practicalSpring couplets, it is necessary to consider the method and adaptability of the work. Methodism involves the choice of book style and style presentationBooksIt is practicalSpring coupletsThe most suitable style of the book, while the personalized style and technique are not suitable for practicalitySpring couplets。Pandering is about satisfyingExhibition halldemand, butExhibition hallDemands tend to limit the direction and style of creation. CalligraphyFamous in the face of street sales or practicalSpring coupletsProblems faced while creating include:CalligraphyNiche:Celebritiesorientation and personal control, as well asExhibition hallLimitations of demand:Solving these problems requires deeper thinking and **.