The central media paid attention to Fu Yuanhui's incident, which triggered the public's thinking about the current situation of the cultural tourism market. On February 17, swimmer Fu Yuanhui was blackmailed by a chartered bus in Changbai Mountain, which attracted widespread attention. Fu Yuanhui spoke out through social **, which attracted great attention from the Jilin cultural and tourism department and quickly solved the problem.
According to Zhongxin Sports News, on February 17, swimmer Fu Yuanhui posted a blog in Changbai Mountain for help: We chartered a car and now we are being blackmailed, and we will add money halfway to let us buy tickets; We don't agree, what should I do if he doesn't drive, should I call the police! Fu Yuanhui posted many comments, saying, "The driver wants to leave us halfway on the highway", "He doesn't know who I am", "On the way to Xueling to pull a plow".
At 10:56 on February 17, Fu Yuanhui updated her social account, saying: Thank you for the concern of netizens, the Jilin cultural and tourism department has intervened as soon as possible, and the problem has been solved, thank you. In the face of netizens' concern, Fu Yuanhui replied in the comment area: "I still like the Northeast very much, and indeed the well-wishers are still the majority", "It doesn't affect the mood, the Northeast is still very good, come back next time!" ”
In this regard, Zhongxin Sports learned from the relevant departments of Jilin that a comprehensive investigation has been launched at the place where the incident occurred, and said that the driver's violations will be severely punished and will not be tolerated. According to Dahe Daily, a staff member of the Traffic Management Bureau of the Changbai Mountain Management Committee said that if it is determined that the vehicle involved has not obtained a business license, the driver will be punished with the public security department. "The penalty can reach 30,000 yuan, and the vehicle will definitely be detained for him. ”
Although the incident has been resolved, the central media has raised a series of thought-provoking questions: If it weren't for Fu Yuanhui's encounter with such an incident, how would ordinary tourists respond? Is there a problem with the current situation of the cultural tourism market?
In the face of Fu Yuanhui's encounter, the Jilin cultural and tourism department intervened as soon as possible and showed a positive attitude to solve the problem. However, we need to think about why drivers extort tourists. Is this an isolated case or a general phenomenon? How can similar incidents be avoided?
In recent years, the cultural tourism market has developed rapidly, and various regions have launched special tourism projects to attract tourists. However, the market competition is fierce, and some scenic spots still follow the thinking of "one-shot deal", ignoring the importance of service quality. The Fu Yuanhui incident has sounded the alarm for us, and the cultural tourism market needs to be transformed and improve service quality in order to win the favor of tourists.
On the one hand, the cultural and tourism authorities should strengthen the supervision of the tourism market and increase the punishment for violations. For the violations of the drivers involved, the relevant departments of Jilin have launched a comprehensive investigation and said that they will be severely punished. In addition, all regions should strengthen the training and education of tourism practitioners, improve the quality of services, and provide tourists with a better tourism experience.
On the other hand, the scenic spot should be actively transformed, from "resource rice" to "service rice". Market competition is ultimately about products and services. Only by providing quality products and services can we retain tourists and attract more tourists. The cultural tourism industry should abandon the simplistic old idea of "relying on the mountains to eat the mountains and relying on the water to eat the water", innovate tourism products, and improve service quality.
Fu Yuanhui's encounter has brought us profound enlightenment. The cultural tourism market needs to be transformed and improve service quality in order to win market competition. All regions and scenic spots should attach great importance to it and take positive actions to provide tourists with a better tourism experience. Only in this way can we truly achieve sustainable development in the tourism industry.