With the vigorous development of the domestic pet economy, the pet industry is ushering in an unprecedented prosperity. In this wave, the pet food industry, as a key pillar of the pet economy, has also ushered in new development opportunities. However, opportunities and challenges coexist, the intensification of industry competition and consumers' increasing concern about the quality of pet food have prompted the market to put forward higher requirements for the transparency of product raw materials and production processes. To meet this demand, more and more pet food brands are providing consumers with detailed information about their products to increase trust and satisfaction.
In this change, the old domestic pet food brand Xinyuan Development Bao also actively responded to market changes. In 2021, the brand launched the Zhizhen Yuan Food series, and created it for the Zhizhen Yuan Food series"6 major safety and security systems": batchesInspection, self-owned factory production, product liability insurance, full traceability, safe feeding testing and transparency of raw material suppliers. The "6 safety guarantee system" of Zhizhen Yuan Food series not only improves product quality and safety, but also improves the information transparency of the whole chain of product production, so that consumers can clearly understand every production link of the product, and sets a new benchmark for product transparency in China's pet food industry, which not only enhances consumers' confidence in domestic pet food, but also injects new vitality into the healthy development of the entire industry.
In 2023, Xinyuan Development Treasure will launch a new F10% series of products under the Zhizhen Yuan Food series, which provides comprehensive nutritional support for pets with its high proportion of animal raw materials and precise nutrition formula. Among them, Real Meat Feast Full Price Grain-Free Dog Food and Real Meat Feast Full Price Grain-Free Cat Food not only perform well in transparency, but also achieve significant improvements in formula, nutritional content, palatability and packaging design.
Zhizhen Yuan Food F10% full price grain-free freeze-dried real meat banquet cat food has a pepsin digestibility rate of 95% to ensure efficient protein absorption; 94% animal protein, providing high-quality meat nutrition; 45% protein content to meet the nutritional needs of cats. Zhizhen Yuan Food F10% full price grain-free freeze-dried real meat banquet dog food has 92% pepsin digestibility, 90% animal protein, and 38% protein content, which helps dogs better absorb nutrients and maintain a healthy body.
The F10% Real Meat Feast is scientifically formulated with 7 types of meat and 1 fruit to help pets maintain their health, and the addition of cranberries also helps to care for their urinary system.
The 10% individually packaged freeze-dried ingredients not only enhance the palatability of the food, but also cleverly solve the storage problem caused by the difference in water content between the freeze-dried food and the staple food. This design avoids freeze-drying to absorb the oil and moisture in the staple food, prevents freeze-drying from deteriorating prematurely, ensures the crispy texture of freeze-drying, and maintains the original shelf life of the staple food and freeze-dried, providing a better eating experience for pets.
Since its establishment in 1970, Xinyuan Development Treasure has always independently developed and produced pet products with strict pharmaceutical standards. The brand's rich product line covers six categories, including pet health products, food, medicine, prescription diet, etc., with hundreds of products, providing all-round nutritional support for more than 6 million pets of different ages, body types and living habits around the world. In 2022, Xinyuan Development Treasure won the honors of "National Pet Food Industry Quality Leading Brand", "National Quality Inspection Stable and Qualified Product" and "National Consumer Quality and Credit Guarantee Product", reflecting its excellent quality in the pet food industry.
Over the past half century, Xinyuan Development Treasure has won the trust of consumers with its unremitting pursuit of quality and strict control of safety. From the birth of the "6 major safety guarantee systems" to the launch of the F10% real meat banquet grain-free freeze-dried food products of Zhizhen Yuan Food series, Xinyuan Development Bao has achieved a comprehensive upgrade of product safety and security, and also demonstrated the firm commitment of Xinyuan Development Bao in product high quality, high transparency and high safety. It is expected that Xinyuan Development Treasure will continue to uphold the pursuit of excellent quality and provide high-quality products and services for thousands of pet owners and their pets.