500 words of foreword: India has been attracting attention in the consumer goods industry as a market with huge potential. Recently, IDC released India 2023Flat platesThe market research report has attracted the attention of industry insiders. Surprising data was revealed in the report: the Indian market in 2023Flat platesShipments were 4.01 million units, down 249%。This figure cannot help but raise concerns about the Indian marketFlat platesDemand. SamsungLenovoand other well-known brands have seen their share decline faster than expectedrealmeThe rise of the market has brought a glimmer of hope. By analyzing these data in depth, we may be able to get a glimpse of the preferences of consumers in the Indian market and the development opportunities of domestic brands in this blue ocean.
According to the IDC report, the Indian market in 2023Flat platesShipments were 4.01 million units, down 249%。This data caused a certain shock in the market. This indicatesFlat platesThe popularity of the products in the Indian market is gradually decreasing. Although the overall shipment is only 4 million units, this figure implies a huge market potential. In order to get a piece of the pie in this market, the competition among major brands is extremely fierce. WhileSamsungLenovoApplesThe market share and shipments of traditional giants have declined significantly, on the contraryrealmePerformance bucked the trend. What are the market changes and trends behind these data? It's worth thinking about.
(1) The challenge of traditional giants such as Samsung and Lenovo
SamsungAs the Indian marketFlat platesOverlord, with shipments of up to 1.59 million units and a market share of 395%, however year-on-year **34The 7% figure is staggering. LenovoRanked second with 57 shipments50,000 units, with a market share of 143%, year-on-year **386%, which is also facing a huge challenge. The pace of this decline raises concerns about the future of the two companies in the Indian market. If a company cannot adjust its strategy in time and improve the competitiveness of its products, it is easy to be eliminated in the market torrent.
(2) The rise of realme and market opportunities
Unlike traditional giants,realmeWith a year-on-year increase of 95% of the data stands out in the report. As the fifth-ranked brand,realmeThe performance is remarkable. The report saidrealmeand other local brands have performed positively, bringing more choices to the Indian market. Especially if the price is less than $300 and the screen is largerFlat platesIn the computer sector, these segments are in a period of growth. Consumers are gradually gravitating towards cost-effective products, which are:realmeand other domestic brands provide a good opportunity. Bigger screens, more affordable**, that's where they excel. realmeThe rise of the market is not only the result of market competition, but also the change of consumer demand.
250 Words Summary: Indian MarketFlat platesMarket research data shows that overall shipments in 2023 will decrease by 24% year-on-year9%, the shrinkage of the market size makes traditional giants such asSamsungLenovoand so on. However,realmeAs an emerging force, it has shown a growth trend, and its market performance is impressive. Consumers' pursuit of cost-effectiveness has led to an increase in market segment demandrealmeand other local brands provide room for development. In the fierce market competition, traditional giants need to seriously sum up experience and adjust their strategies to maintain competitiveness; Emerging brands, on the other hand, should consolidate their market performance, expand their product lines, and continuously improve their product quality and service levels to win more consumer recognition. In the future, the Indian marketFlat platesCompetition in the computer field will become more intense, and brands need to continue to innovate and change in order to remain invincible in the market.