Whether on social platforms at home or abroad, "hairy children" are very popular. When brushing short**, few people can resist the kitten and puppy's "** don't stay in the mobile phone interface for a few more seconds."
According to the survey results of the American Pet Products Association (APPA) 2023-2024, by 2022, 66% of American households will own pets, which is equivalent to about 86.9 million families having pets, and the total consumption of the pet market has reached $136.9 billion.
The penetration rate of the pet industry in the United States is as high as 70%, and consumption shows a strong rigid demand, with a market size of 213 in 2021$9.5 billion, accounting for 4802%。
According to statistics, as of 2023, the global pet market size has reached 190 billion US dollars, and the United States, as one of the largest pet markets, has exceeded 100 billion US dollars, accounting for nearly half of the global pet products market.
There are more than 70 million pet owners, of which pet cats and pet dogs are the most popular pet types, reaching 50 million and 70 million respectively. Not only that, in recent years, the boom of chicken raising has risen, and chicken-related products have become the new favorite of the market, showing a significant growth trend.
Pet culture is deeply rooted in the United States, pets are treated as family members, and people invest a lot of time and money in their pets. This has led to the diversification of the U.S. pet supplies market to include food, toys, healthcare, grooming, and more. Especially after the epidemic, the scale of pet breeding has further expanded, and the growth potential of the pet products market has become more significant.
Under this trend, the cross-border pet products market has emerged. The high requirements for quality and safety in the U.S. pet products market provide development opportunities for cross-border sellers. Cross-border sellers can launch high-quality, high-security pet products and seize market opportunities. The high user stickiness of the pet products market provides a broad blue ocean space for sellers.
Of course, cross-border sellers still need to face a series of challenges, including solving cross-border logistics and payment problems, while coping with national laws, regulations and policies. While responding to challenges, sellers need to be flexible and constantly adjust their strategies to meet market demands.
The "pet economy" of the U.S. market is entering a blue ocean era. For cross-border sellers, there will be unexpected opportunities in this potential market by providing pet products that are adapted to the needs of the U.S. market.
At this stage, it is the peak season for overseas shopping, and sellers should make good use of the opportunity to launch products that meet the market demand and achieve sustainable business development. European and American supermarkets settled in