As the Spring Festival approaches, people are hoping to welcome the arrival of the New Year through the "New Year's three-piece suit" - shopping, haircuts, and cleaning. Among them, haircuts, as an important link, are not only related to the change of personal image, but also a symbol of the new year. However, in recent years, many consumers have found that when preparing for the New Year's haircut, the haircut is not only the same, but also the increase is amazing.
Xiaoyu, who lives in Beijing, is one of them. She said that the most recent haircut cost 99 yuan, which is still ***Compared with before, **has an obvious **. Xiaoyu recalled that the last time I went to the same store to cut my hair, it was still 59 yuan, but this time there was no option of 59 yuan, and the lowest price jumped directly to 99 yuan. Although *** surprised her, considering the familiarity with the store, she still chose to cut her hair here.
Haircuts are not an isolated phenomenon. The reporter randomly searched for a number of barber shops in Beijing on some life service platforms, and found that the price of hair cutting was generally more than 30 yuan, and some barber shops cut bangs for a single time more than 50 yuan, and even more than 100 yuan for washing, cutting and blowing. According to the "2020 China Life Beauty Industry Development Report", since 2018, the average customer unit value of hairdressing has increased slightly, with the average customer unit value of women in 2020 being 137 yuan and the average customer value of men being 95 yuan. According to the statistics of market institutions, in 2021, the average unit value of beauty salons in new first-tier and second-tier cities will be even higher, reaching 263 respectively1 yuan and 260 yuan.
The "windfall profits" of the hairdressing industry have aroused many people's doubts. In fact, the main reason for hairdressing charges** is the increase in rent, labor and other costs. For example, the rent for a barber shop in Shanghai's Jing'an district is as high as 30,000 yuan a month. In addition, large barber shops also have to pay salaries to front desk, assistants, and other employees, making it difficult to cover costs when the fees are not high. With the continuous increase in the number of barber shops in first-tier cities, the operating pressure of barber shops has increased, and the competition has become increasingly fierce.
In the face of constant haircuts, consumers are looking for more cost-effective options. Lily is one of them, and after giving up the 380 yuan barber shop, she chose a barber shop that costs only 68 yuan. And more people are turning to quick-cut shops, which are characterized by low-cost**, no-selling, and fast-completing haircut services, which attract a large number of customers.
The rise of fast-cut shops reflects consumers' dissatisfaction with traditional barber shops' keen sales and arbitrary pricing, and also reveals the directional problems in China's beauty industry. In the digital age, removing the routine and focusing on providing quality service is the only way to truly win the hearts and minds of customers. Today, with a more transparent market, consumers will be more inclined to services that offer real value in the face of a wide range of choices.