Based on the common concept of "continuous exploration and innovation" of the two brands, through the pop-up interactive design, the cutting-edge probiotic brand Dr. Daily and the fashion brand Lost in Echo recently opened a limited-time pop-up event on Anfu Road, Shanghai, through the pop-up interactive design, to share with consumers the theme spirit of focusing on "getting to the bottom of things", "seeking the world's good bacteria" without limits, exploring the value without limits, creating without limits and a better life without limits.
It is reported that the Dr. Daily brand was established in 2022, and has always adhered to the brand concept of direct attack on the problem and scientific customization, and the Dr. R&D team has implemented the brand attributes of focus, rigor and future under the guidance of the original formula concept inspired by the human ** proportion of Da Vinci's "Vitruvian Man", and has created a series of popular items for different groups of people. Lost in Echo is a designer brand that is currently hot, with a highly creative and infectious design style that is favored by fashionistas, and the brand is always releasing an inexhaustible "naughty creativity".
In this pop-up event, the brand styles of "Dr. Daily" and "Lost in Echo" collided with each other, and the probiotic clusters of cute Q-bombs were arranged in fashionable and trendy stores. At the interactive scene, Dr. Daily also set up a dialogue with consumers such as shooting fashion blockbusters, girls talk, enjoying food, etc., and also brought the blockbuster news of new product releases, popularizing the knowledge of the intestinal microecology of the crowd to users in the way of games, strengthening the importance of supplementing probiotics, and advocating a healthier and more confident fashion lifestyle.
Dr. Daily and Lost in Echo encourage every female friend to break through the shackles and indulge in the true meaning of life, so the event invited well-known female celebrities such as Qian'er Ye, You Can Call Me Nina, Jimmy, Super517 and many ** to the scene, so that the participants can share their own experience under the camera, analyze their own experience of "breaking the cocoon into a butterfly", and hope to provide strength for the sisters who are still confused.
It is worth mentioning that in addition to the offline co-branded pop-up store activities, the "Dr. Daily" and "Lost in Echo" brands also launched a co-branded gift box on the occasion of the New Year. Dr. C3 good bacteria every day, accompanied by warmth; The textured red wine goblet and the purple limited immortal flower imply that only good things will last forever. It can be said that the cross-border collision between probiotics and fashion pioneers once again echoes the theme of "stubbornness" in "benefit".
Whether it's Dr. Daily, who is deeply involved in scientific nutrition, or Lost in Echo, whose brand goal is to serve the beauty and health of contemporary fashionable women. 2024 has just set sail, and I hope that everyone can perceive the new attitude of scientific body management and immerse themselves in a healthy and fashionable life under the positive influence of "Dr. Daily" and "Lost in Echo".