Xinmin Evening News (Reporter Jin Zhigang) On February 19, China Eastern Airlines and the world's leading fashion and lifestyle** retailer SHEIN comprehensively deepened strategic cooperation, and its subsidiary China Eastern Airlines Logistics signed a memorandum of strategic cooperation with SHEIN. The two parties will deepen cooperation by enriching the route network, expanding the charter business, strengthening the logistics layout in South China and overseas markets, promoting strategic and business synergy, improving cross-border fulfillment capabilities and logistics efficiency, and continuing to provide professional cross-border logistics guarantee for China's high-quality products and brands to enter the international market, as well as providing a better user experience for global consumers.
Caption: China Eastern Airlines and SHEIN comprehensively deepen strategic cooperation and continue to provide cross-border logistics guarantee for Chinese brands to go overseas Courtesy of the interviewee.
In recent years, cross-border e-commerce has developed rapidly, with great potential and broad prospects, and has become an important foreign trade format and model, injecting surging impetus into the growth of domestic freight exports. China Eastern Airlines Logistics has laid out in advance, increased business investment, and carried out business cooperation with cross-border e-commerce platforms and enterprises such as SHEIN, and the volume of cross-border e-commerce business operations has increased year by year, showing a strong upward momentum. At present, China Cargo Airlines, a subsidiary of China Eastern Airlines Logistics, has 14 B777 full freighters, operating scheduled and charter routes for all cargo planes from Amsterdam, Frankfurt, London, New York, Los Angeles and other international cargo hubs such as Shanghai and Shenzhen, as well as the cargo business in the belly compartment of nearly 800 passenger planes of China Eastern Airlines. Combined with 17 cargo stations with a total area of 1.5 million square meters distributed in Shanghai, Xi'an, Kunming, Nanjing, Wuhan and other hub airports, China Eastern Airlines Logistics effectively integrates air-ground logistics resources and provides comprehensive and thoughtful cross-border e-commerce logistics services for cross-border e-commerce platforms and enterprises.
SHEIN currently directly serves consumers in more than 150 countries and regions around the world. With the help of mature first-class resources in the Pearl River Delta and the Greater Bay Area, combined with SHEIN's flexible on-demand first-chain model of innovative landing, SHEIN's self-owned clothing brand of the same name has become one of the world's top four fashion brands. In 2023, SHEIN's platform-based strategy will be further expanded, based on its extensive global sales channels, mature marketing experience, and innovative first-chain system to help more brands and merchants explore the global international market, forming a dual-engine development of "self-operated brand + platform". January 15, 2024, market analysis agency DataAccording to AI's latest "2024 Mobile Market Report", SHEIN will continue to be the champion of the global shopping APP** volume in 2023.
As the development of cross-border e-commerce is becoming stronger and stronger, China Eastern Airlines will take the opportunity of deepening its strategic cooperation with SHEIN, fully consider the logistics needs of cross-border e-commerce, strengthen strategic coordination and docking, improve business layout and planning, continue to improve the service and guarantee capabilities of cross-border e-commerce enterprises, provide safe and fast one-stop logistics solutions that are more in line with the development of cross-border e-commerce, and work together with SHEIN to promote the development of cross-border e-commerce industry.
China Eastern is an important logistics partner of SHEIN. While the business continues to grow and join hands with leading merchants, brands and merchants to continuously expand the global market, SHEIN will strengthen its strategic cooperation with China Eastern Airlines, rely on the advantages of China Eastern Airlines' logistics route network and SHEIN's consumption platform, establish long-term and in-depth cooperation with synergy, and work together to continuously improve the efficiency and experience of cross-border fulfillment, better help domestic high-quality products and brands go overseas, and continue to improve the user experience of global consumers.