Blue Technology Observation] Influenced by Hisense Video's Vidda, the laser projection team continues to expand around the world.
LG announced at CES 2024** the CineBeam Qube laser projector, a minimalist look that weighs 328 lbs (about 1.)48 kg), 135 mm on one side and 80 mm on front.
It comes with HDMI EARC and USB-C ports, as well as a 3W built-in mono speaker. It can project images up to 120 inches at full 4K resolution, with a standard 12 throw ratio, and equipped with a handle. It projects 500 ANSI lumens and supports HDR 10.
It is claimed to be equipped with an RGB laser light source and image refinement technology that provides a contrast ratio of 450,000:1, as well as 154% DCI-P3 color gamut coverage.
This laser projection is expected to have a simple setup with automatic screen adjustment that automatically adjusts the focus of the image, as well as optimizes image position and screen size.
At present, the global intelligent micro-investment market is in a stage of rapid development, with the upgrading of product structure, the laser projection track with higher growth rate is the focus of manufacturer competition.
LG's entry into laser projection this time shows that the industry has formed a full consensus on the line of laser projection. And Vidda, a subsidiary of Hisense Video, has helped the industry to make proofs.
lgPredicting that laser projection still has room for upside
According to Lotu Technology's industry data, in the first three quarters of 2023, the global projector market shipments will reach 13.5 million units, a year-on-year increase of 45%；It is expected that the annual shipment will be 18.27 million units, a slight increase of 2 year-on-year4%。
Although it is a slight increase from the perspective of the industry,But compared with the TV industry,The future space of intelligent projection is still worth looking forward to。
At a time when TV growth is facing a ceiling, users are starting to look to projection as an important option. Taking the Chinese market as an example, as of November 2023, the overall sales volume of the domestic online laser projection market has exceeded that of last year and reached 9243%, 4K projection exceeded last year's full year by 165%, compared to the entire industry 2With a growth rate of 4%, the rapid growth of the laser and 4K projection market can be seen.
Projection display consumption is realizing the upgrade from having nothing to easy to use, from entry to high quality, from simple large screen to 4K ultra-clear large screen. In this process, laser projection has significant advantages in terms of color gamut, brightness, energy saving and environmental protection. In the context of consumption upgrading, the innate large screen and ultimate display effect of laser projection also give it the confidence to benchmark high-end display products.
If LG still has a certain moat in the field of TV, then in the laser projection product line, Vidda laser projection has given the industry a model whether it is market cultivation or the capture of user preferences.
Coincidentally,Last year, the freestyle Samsung with the smart projector went on sale in China,Sharp also launched the first smart projector,It can be said that the global home appliance giants are actively entering this track。 This shows that the demand of Chinese consumers for laser projection, and the performance of Vidda laser projection has given them a reassurance.
The rise of an industry and the development of an industry are not driven by one enterprise, but more enterprises enter this track to achieve the same frequency resonance. In the face of the global demand for laser projection, LG entered this track to see the growth of the industry. For these giants, they will never enter a sunset industry.
Laser projection has the new projection solution that users need
According to the official**, in 2027, the global laser projection shipment scale is expected to reach 2.85 million units, with a compound growth rate of 14 between 2022 and 20275%；The Chinese market will reach 1.54 million units, accounting for 54% of the global market. The laser display market will maintain a strong momentum of development, and Lotu Technology (RUNTO)** is expected to ship nearly 3 million units globally within five years.
This kind of business opportunity attracts tech giants to enter this track layout first. As Ys Lee, Vice President and Head of IT Business Unit, LG eBusiness Solutions, said, "The LG Cinebeam Qube is a lifestyle projector that is perfect for spaces large and small, and it has all the qualities consumers are looking for when choosing a new projection solution. LG's upgraded projector series offers a range of lifestyle-rich devices that deliver exceptional spatial integration and versatility, as well as an immersive cinema** experience. ”
Laser projection is only a branch of laser display, with the maturity of technology, industrial chain and cost reduction, it is foreseeable that the laser projection market will gradually expand in recent years. The three-color laser is responsible for determining the upper limit of image quality, and the 4K resolution is responsible for presenting the effect of image quality.