Since Messi's trip to China was cancelled, Mengniu has been in the spotlight. As China's largest milk company, Mengniu once cooperated with Messi, and originally thought it was a ** combination, but Messi's recent misconduct completely angered Chinese netizens. However, although many people have called for Mengniu to terminate the contract with Messi, Messi's poster is still hanging on the homepage of Mengniu's official Weibo, which has been questioned by all sectors of society. As a leading national milk company, does Mengniu have the responsibility to lead by example and lead by example?
In the comment area of netizens, on the one hand, some people expressed their dissatisfaction and boycott of Mengniu, saying that as long as Messi is still the spokesperson of Mengniu, he will not buy the brand's products again. Can this voice of the people have an impact on Mengniu? On the other hand, there are also some rational netizens who take a neutral position on this matter, believing that Mengniu has the right to choose its own spokesperson, and consumers also have the freedom to choose what brand of milk to buy. Everyone can have their own choice, whether for or without.
For Mengniu, Messi's incident has indeed brought them huge PR pressure, and whether they should quickly terminate their endorsement contract with Messi is a question that needs to be seriously considered. From a public perspective, Mengniu's choice raises questions about its corporate values and ethical behavior, as leaders in the domestic milk industry should be a positive role model. If Mengniu can stand in the position of consumers and treat this issue prudently, it may be able to maintain its reputation and image.
At the same time, some netizens listed other brands endorsed by Messi, including Adidas, Pepsi, Budweiser, Lay's, Gillette razor, LV, iPhone, J&T Express, Mengniu and Chishuihe Baijiu. This list draws attention to the brands involved in Messi's endorsements. Messi's image endorsement itself is a way in the company's publicity strategy, and when choosing a spokesperson, the brand should not only consider its popularity and influence, but also comprehensively consider whether the image and values of the spokesperson are consistent with its own corporate image. For those companies that have a partnership with Messi, this question also needs to be seriously considered.
In short, whether Mengniu will continue to choose Messi as its spokesperson is a question that needs to be deeply considered. As consumers, we should maintain a rational and objective attitude, and respect not only Mengniu's right to choose as a company, but also our own right to choose consumption. After all, everyone has their own pursuit of brand image and value recognition, and only when the values of the brand and consumers are in line can a long-term cooperative relationship be established.
As an enterprise, in order to be invincible in the fierce market competition, it is necessary not only to launch high-quality products, but also to pay attention to corporate image and moral responsibility. When choosing a spokesperson, it is important not only to value their popularity and influence, but also to align with the company's values. Only in this way can we win the trust and support of consumers.
The editor believes that for Mengniu, whether canceling the endorsement contract with Messi is a viable option will need time and further evaluation of public opinion. Before making a decision, Mengniu needed to think deeply about whether the partnership with Messi had a negative impact on its brand image and corporate values. After all, the partnership between a company and its spokesperson not only represents the commercial interests of both companies, but also represents the social responsibility and image building of the company. Ultimately, Mengniu needs to weigh its own interests against market voice and make appropriate decisions to win the support and trust of consumers.