After Ouyang Nana's self-created brand NABI was complained by netizens because of its "sky-high price", and Lu Han's self-created fashion brand Ungarconcharmant caused controversy due to quality, Bai Jingting's trendy brand Goodbai, which has always been known for being low-key and "close to the people", also had an accident.
Recently, the Shanghai Municipal Market Supervision Bureau notified 21 batches of unqualified autumn and winter clothing, and a denim jacket of the "Goodbai" brand was notified due to excessive pH value detection, which caused a huge controversy. The costume is currently removed from Goodbai***.
It is reported that the clothing belongs to the name of Zhe Ting Hao (Shanghai) brand management, and Bai Jingting is the largest shareholder.
Zhe Ting Hao (Shanghai) Brand Management *** was established in Minhang District, Shanghai on January 5, 2022, with a registered capital of 5 million yuan, and the legal representative of the enterprise is Li Yong.
According to the shareholder information query, Bai Jingting is the largest shareholder of the company, accounting for 41% of the shares.
For the sampling of the clothing PH unqualified, Zhe Ting Hao (Shanghai) brand management *** issued a document saying that the company has removed the product from the shelves, and is expediting the tracking of the sold products, and all consumers who have purchased the product can return and refund according to the original purchase channel.
It is not a new thing for celebrities to make trendy brands, but it seems that there are very few people who can really do it without overturning.
Whether it is Ouyang Nana's nabi bathrobe that costs less than 100 yuan but sells for 998, or Wang Hedi's attempt to attract attention through hunger marketing, the results are all disappointing. not only made his trendy brand fall into a reputation crisis, but also made the star have a suspicion of "cutting leeks".
But it's not for nothing that star fashion brands do well.
In 2003, 23-year-old actor Edison Chen launched his own trendy brand clot, which takes "rebellious and unyielding thorns" as its cultural philosophy.
Three years after its establishment, CLOT has achieved a co-branded cooperation with Nike, and in 2006, it launched the "Kiss of Death", which is regarded as the strongest co-branded sneaker. In the 2015 documentary "Within Reach", Edison Chen said that CLOT's annual turnover could reach $10 million. Industry insiders have called it "China's No. 1 trendy brand". In 2017, CLOT also received tens of millions of Hong Kong dollars in investment from Tiger Sports.
Perhaps it was the popularity of CLOT that brought about the first wave of celebrities' trendy brand fever, and stars such as Jay Chou, Ashin, and Yue Wenle have also launched their own brands one after another. In the future, it has developed into a slightly famous traffic, and they will have their own trendy brands, and many celebrities have entered the game, all wanting a piece of the pie.
However, many people only see the immediate benefits, but do not control the quality of the product, and most of them end up in a "rollover".
In any case, no matter what the product is, all the premium should be based on the quality of the product itself, otherwise everything will be a floating cloud.
What do you think about this?
Goodbai denim jacket failed to pass the sampling inspection
Some of the information in the article** is for the purpose of conveying more information on the Internet, and does not mean that it agrees with its views or confirms the authenticity of its content. If you use others** or personal use, please indicate "manuscript**" and bear your own legal responsibilities such as copyright. If you have any other questions, please contact us in ynkj@uqiantechcom 。