Wallpaper, also known as wallpaper, is a material used to decorate walls. The types and styles of wallpaper are very rich, including paper, plastic, fabric, metal and other materials, and meet people's different needs for "beauty" with its unique texture, texture and color.
Overview of the development of the global wallpaper market and segment analysis
As a decorative material, wallpaper is widely used in homes, offices, hotels, restaurants and other places, and its market demand is growing. According to the research data of Berges, in 2023, the total revenue of the global wallpaper market will be about 187$6.4 billion, which is expected to continue to increase to 207 by 2025$9 billion.
Currently, among the various types of wallpaper, vinyl wallpaper is the most widely used. According to the data, in 2023, the global vinyl wallpaper segment market size will be about 71$2.8 billion, $3799%。However, with the increasing global awareness of environmental protection, the consumer demand for eco-friendly decorative materials will continue to increase. Therefore, environmentally friendly wallpapers such as natural fiber wallpaper, non-woven wallpaper and PVC wallpaper will become more and more favored by consumers and gradually become the mainstream of the market.
From the perspective of regional development, the Asia-Pacific region is the largest revenue market for the global wallpaper industry. According to the data, in 2023, the revenue of the wallpaper market in the Asia-Pacific region is expected to reach 106$4.2 billion, or an estimated 56 percent of total global revenue71%；The European wallpaper market is expected to grow at 66$4.1 billion in revenue and $35The share of 39% is in second place.
Global wallpaper market total revenue** and segment analysis.
Data**: Bergers Consulting.
Analysis of the competitive landscape of the global wallpaper market
From the perspective of market competition, the concentration of the global wallpaper market is extremely low. According to the data, the total sales volume of wallpaper of the top 3 enterprises in the industry in 2020 will be 2989790,000 volumes, with a total market revenue of 90.8 billion US dollars, with a total revenue share of only 543%。The top 3 companies are Sangetsu Co, ltd., Asheu and Shin Han Wall Covering, the proportion of the wallpaper market revenue of these three companies in the total global revenue in 2020 is respectively. 30% and 091%。
Statistics of wallpaper sales, market revenue and revenue share of major global companies in 2020.
Data**: Bergers Consulting.
Analysis of the development trend of the global wallpaper market
Eco-friendly wallpaper has become the mainstream of the market:With the increase of global environmental awareness, people pay more attention to the use of environmentally friendly materials. Some wallpaper manufacturers have started to use environmentally friendly materials to make wallpaper, such as renewable resources, formaldehyde-free, etc., which provides new opportunities for the development of the wallpaper market.
Application of digital technology:With the continuous development of digital technology, digital printing technology has been widely used in wallpaper production. Digital printing technology can not only improve production efficiency, but also realize personalized customization to meet the individual needs of consumers.