Recently, a new regulation was issued for the category, and the official pre-sale cycle of delivery within 30 days has become a pre-sale cycle within 15 days; Overtime compensation, many bosses are miserable, the pressure of inventory squeeze is increasing, and more and more bosses have complained that all the money they have earned for a year is on inventory.
The new rules are as follows
Background of the case
In January 2023, the owner of the online celebrity store of the ** store that operates came to us for cooperation, and faced the problems of high customer unit price, long-term stagnation of data, and huge payment pressure. Although they have been running their own business for a long time, the sales figures have been stuck at around 500,000. For products with high customer unit price, the new squeeze on the sales data inventory is equivalent to operating at a loss, and the payment pressure caused by long-term pressure has become inventory for a year. When customers are eager to solve problems and break through difficulties, they find our company, and through refined operations, the Hancong e-commerce clothing special team improves the timely rate of data feedback, reduces inventory backlog, and reduces the risk of unsalable goods.
Store analysis and program execution
After in-depth communication and understanding with customers, it was found that the fan base of the store did not achieve a perfect conversion, and there were very big problems in the promotion strategy. In order to solve this problem, we have formulated a detailed plan and arrangement, and the two sides have unified their beliefs and consensus on products and brands, and adjusted accordingly. Through our efforts, the store's sales data has broken through the dilemma of 500,000 per month and reached more than 2.4 million GMV. At the same time, the pressure on payment has been reduced, and the risk of unsalable goods has been solved through timely data analysis and refined operation by the special team, which has brought new vitality and hope to the store.
Comparison of before and after effects
This is another successful case of Hancong e-commerce assistant in helping customers solve the dilemma of the store, and Hancong e-commerce has set up a special operation team for the clothing and luggage category. For merchants who want to gain a firm foothold in the highly competitive market environment, make breakthroughs, and solve the pressure of inventory payments, Hancong e-commerce assistant is undoubtedly a reliable partner!